Occasions seasons budgets

Now that you have begun to understand the lifestyle and aspirations of your customer, the next step is to refine your research still further and make your collection even more focused. A commercial designer will often focus on just one element of a client's lifestyle, perhaps for an eveningwear, lingerie, or swimwear range. It is also important to establish whether your collection will appear in the summer or winter, since this obviously will influence choice of fabric and garment style. The...

How to use this book

Following the format of a college course, this book is divided into twenty-four units, each one looking at an aspect of the illustration of fashion design. The units are grouped into four chapters, so you progress logically from finding inspiration to using illustration techniques to planning a collection to presenting your ideas. Throughout the book, inspiration files provide background information on topics approached in the units. Each unit sets a project to complete, defining the objective...

Where to start

Skin Tight Garment

One of the most daunting aspects of creativity is being faced with a blank page, but luckily ideas don't have to be spirited out of thin air. A mistake often made by new fashion students is to design a series of individual garments that have no discernible source of inspiration and no cohesive look. However, once you have established a theme, a multitude of related ideas will come tumbling onto your page, Inspiration for design themes can be found everywhere, whether your source is a seashell...

A fresh look at the familiar

Fashion Mood Page Drawing

Embroidery or lacework ideas can be derived from something as mundane as peeling rust or the skeleton of a leaf, and the undulating lines of freshly worked hills could be translated into stripes on a billowing blouse. When discussing how fashion designers and illustrators work, people often wonder where all the ideas come from. How can a designer produce such a volume of original work each season, apparently out of thin air The answer, of course, is that it does not just appear as if by magic...

Structuring fabric

We have seen how important choice of color is to the outcome of a project. Fabric has a similar impact and needs to be as carefully considered. Unit 6 pages 40-43 discussed how a fabric embellishment idea can be the focus for a design this unit will look at how the structuring of fabric can drive garment construction, whether through methods such as pleating, draping, or binding, or through the creation of entirely new fabric structures using techniques such as crochet, knitting, or appliqu ....

The process

Fashion Technical Designer Skirts

You should be gaining confidence in your rough sketches as you work through the projects in this book. Again, just rough out the ideas as they come to you and do not worry too much about what the sketches look like you do not have to show them to anybody else. There is no strict plan at this stage, simply an outpouring of thought about garments that might constitute a daywear range. Reconsider your raw ideas, as you have done in previous projects, this time exploring how they Think carefully...

Designing to a brief

As a fashion designer, you will always have a client or target customer in mind. You cannot afford to be self-indulgent and simply create designs to suit your own tastes. It is, however, perfectly acceptable to develop a recognizable style. You will notice that all the famous fashion houses have their own particular style the clothes have a unigue flavor that reflects the philosophy of the designer. Skirts for men, such as this example by Dries Van Noten, have been in and out of fashion In...

The objective

Fashion Design Sketches Clores

Vary the combination of colors to see how this affects Develop a collection with a successful color balance. If possible, use color swatches made from the actual fabrics that you are considering using in the designs. This will give you the most accurate Idea of how the colors will work together. Working from your rough ideas, create simple outline sketches of your collection. These can then be photocopied a number of times so that you can try out various...

Laying out your page

Fashion Illustration Feet Poses

A designer is in the business of visual communication, whether the information is presented purely pictorially or with the addition of words. The pages of this book have been designed to impart the information of text and illustration with maximum clarity and visual impact. That is what you should aspire to in any work that is to sell your ideas successfully to the client. Fill your page boldly by laying It over a larger sheet and drawing over the edges, or by starting with a very large page...

Not just pencil

When one uses the term drawing, the most obvious tool that springs to mind is a pencil, with all Its various grades from hard to an almost creamy softness. However, as you have seen in Unit 10, you can draw even with paper torn from a magazine. When you use your imagination, there Is no limit to the materials you can employ to achieve the look you want. Slow-drying paints, such as oils, are not really suitable for use in fashion illustration, but there is a wide range of other media to choose...

Assessing your work

Fashion Designs Inspired Object

Whether you are a student enrolled In a course or simply working through this book on your own at home, it is essential to keep reviewing your working practice. You will not progress unless you look at your work critically, assessing whether you have achieved what you set out to do. When you start to be artistically creative it is often difficult to judge whether what you have done is any good. Oddly, what tends to happen is that students are far too self-critical and fail to spot when they are...

The project

Mesopotamia Fashion

Using some of the more easily available materials, such as gouache paint and oil pastels water-based acrylics and crayons do not work for this project , select a restricted range of colors perhaps three pastels and three paints. Design a collection of four costumes with a theme and distinct color look. Ensure the final drawings make a bold statement about your concept.

Visiting a museum

Deconstruction Fashion

Museums can sometimes seem dull or dumbed down to cater to schoolchildren. Don't be put off a single collection of antiquities could keep a designer in ideas for a lifetime. Borrowing and adapting ideas from the past Is not just acceptable in fashion design, but an essential way of obtaining raw materials. When you first visit a museum, it is best to spend at least half a day getting a general overview of the exhibits. Take the time to find objects that inspire you. It is only by looking more...

Presenting your work

Fashion designers are in the business of visual communication, and effective presentation of work is all important. Your brain may be teeming with innovative ideas and you may produce the most original designs, but none of this will matter if you are unable to communicate your vision. In the fashion business, first impressions really do count. When you show your work, you need to ensure that your presentation looks as professional as possible organized, well mounted, and clean, as well as...

Exploring collage

Creative Collage

As a designer it is essential that you explore all the drawing and illustration tools available to you. One of the most liberating techniques is collage. There are so many ways to use this medium you can use bold cutouts of colored paper, tonal newsprint, or colors and textures torn from magazines. An unusual way of working with collage is to take the technique into the life class. Either by freehand ripping or more detailed cutting you can represent an illustration without drawing at all. Just...

Drawing from life

Design Fashion Pencil Sketches

First spend a few minutes drawing the pose and the garment outlines in what you consider to be your own style. Be bold. Quickly capturing the pose, you have to assess the essentials and get them down on paper very fast. Avoid making feeble, sketchy pencil marks that result in tentative hairy-lined outlines. Next, try not to look at your paper, and make a continuous line drawing, without removing the pencil from the paper. Keep the poses changing every few minutes. Now you can use some paints,...

Color palettes

A palette is a limited selection of colors that a designer uses in a collection to ensure that all the color elements sit together in a controlled way. Restricting yourself to a set of colors is an important part of the creative process a garment or outfit can be totally reinvented by merely changing its colors. The more colors you include in a palette the more challenging it is to use. A limited palette ensures that designs have a natural continuity. As a rule of thumb, novice designers should...

Fashion Customer Profiles

Fashion Design Roughs Templates

Look through some of your fashion magazines and find an image of an interesting person. Try to go for someone for whom you would not normally consider designing a person from a different gender or age group, for example. Advertisements are good to work with because they usually suggest a lifestyle associated with the people featured. Start by jotting down words that describe your chosen customer. How old is he or she Where does he or she live, work, and go on vacation How wealthy is this person...

Small details big ideas

Fashion Presentation Boards

Some man-made objects are extremely beautiful when seen up close. This circuit board might inspire ideas for beading or textured knitwear. One simple way to see something in a fresh light is to experiment with its scale. If a small part of a commonplace object Is blown up to a much larger scale, it will appear new and Instead of being boring and familiar might become the source of creative ideas, It is this sort of in-depth consideration of a source that puts an individual stamp on your work....

How To Display Fabric Swatches

Fabric Swatch Fashion Design

include items that contribute to the impact of your designs. Create a professional presentation. Present designs in a way that makes them look like part of a cohesive collection. Select a few designs to present from the same project. Before mounting, you may want to crop them to remove tattered edges or make the composition more focused. Use a scalpel and ruler or a guillotine. Clean up any smudge marks with a soft eraser. Reproducing illustrations in a different medium may give a more...

Clarity and communication

Fashion Illustration Figures Children

It Is important to remember, when you illustrate your designs, that you are making abstract concepts from your imagination real to other people. Your fashion drawings may be very creative and evolve into works of art, but it is important that they can still clearly and accurately describe your design intentions. When you show your ideas to a client or a pattern cutter, they must be as clear about your designs as you are. This does not mean that you have to sacrifice creativity. Depending on...

Working drawings

Creative final illustrations of your collection will often need to be supported with clear and accurate flat working drawings. This will allow you to be artistic in your illustrations, knowing that they are supported by technical drawings that provide an unambiguous and precise description of your garments. Your working drawings should record exactly how your clothes are to be constructed, and how all the details, trims, and finishes are to be applied. Completing them will force you to make...

Fashion Design Inspirator Mood Board Of Versacce

Page numbers in italics refer to captions abstraction 38, 45 accessories 101, 121 adhesive 126, 127 Adobe Photoshop 40 all ways print 34, 35 Ancient Egypt, inspiration from 16, 18-19, 18, 19 antique textiles, inspiration from 25 architecture, inspiration from 14, 15, 20, 20-21, 21, 22, 22, 23 art, inspiration from 6, 34, 34-36, 35, 36, 44, 45 art deco style 15, 20 art nouveau patterns 41 back view 78, 85 balance 75, 75 bias, cutting on the 34, 109 borders use in presentation 129 bridalwear 88,...

Glossary

All-ways print A print with motifs that are not aligned in any one particular direction the fabric will work in the same way whichever way up it is. art deco A design style, popular between the two World Wars, that was characterized by simplicity, bold outlines, geometrical order, and the use of new materials such as plastic. bias cutting Cutting fabric with the pattern pieces placed at a 45-degree angle to the selvages and the grain. brief The client's, employer's, or tutor's instructions to a...

Fine art and graphics

Fashion Design Prints

An important area for the fashion student to explore is print design, and one of the best sources of inspiration for this is the world of fine art. A print designer should be able to imitate the structure and style of a painting, and keep true to its color palette. Twentieth-century modernist painting provides especially rich material, as the fresh brushwork and bright colors lend themselves very well to print designs. Painters favored by textile designers include Dufy who was himself also a...

Fashion Design Drawing Course By Caroline Tatham Julian Seaman Copyrighted Marterial

Fashion Design Drawing Course

Principles, practice, and techniques the ultimate guide for the aspiring fashion artist Introduction How to use this book Assessing your work Inspiration file Where to start 14 Unit 2 Investigating architecture 20 Inspiration file Unit 4 The traditions of India 30 Unit 5 Fine art and graphics 34 Inspiration file Small details, big ideas 38 Unit 6 Designing fabric ideas 40 Unit 7 Starting with embroidery 44 The human body in proportion 50 Unit 8 An exercise in figure drawing 52 Inspiration file...

Illustrating bold print

Fashion Design Planning

This is not a creative exercise but a test of technical skill in copying color and form faithfully. Try to reproduce the colors exactly and explore different ways of representing the motifs. Display your illustrations to best effect in poses that both fill the page and highlight the print that Research striking beach shirts by taking photographs of displays in stores or cutting images from magazines and catalogs. You will have the color and design references on hand, so Visit a charity store or...

Starting with embroidery

Klimt Inspired Embroidery Designs

The previous unit demonstrates that fashion design can be driven by fabric development. In the same way, embroidery can be used as the starting point for a garment idea. You can draw on paintings for patterns and shapes to develop into embroidery designs. The artist Gustav Klimt, for example, used intricate and ornate patterns, and his work would be an ideal starting point for this exercise. You may have your own preference, but be sure to choose a source that contains sufficient decorative...

Www.flat Fashion Figar Sketches.com

Draping For Apparel Design Download

Think carefully about your starting point, considering its colors, textures, shapes, patterns, and symbolism. Jot down some ideas on paper, using words as well as quick sketches. Taking the stronger ideas further, produce some rough designs on a layout pad. The thinner paper of the layout pad will allow designs to be easily traced one on top of the other, but take care not to work into the paper too heavily, as it can bleed color through to the sketch below. Work by tearing out one drawing and...

Fashion Design Figures

Fashion Design Theme Board Sample

Find a large table or a clean floor space that will allow you to lay out lots of images. Group them together so that you are able to see your initial inspiration, roughs, and final illustrations side by side. Stand back and take a critical look at your developments. What was it that attracted you to this topic, and how have you expanded upon these ideas as you worked on the project Is the theme still strongly reflected or have your designs evolved away from your starting point Start to identify...

Fabric Manipulation

Fabric Manipulation Ideas

Take an active role in fabric manipulation. Develop structuring ideas that drive your designs. Ensure your fabric development is in line Gather research images using drawing and photography, and identify the key shapes and structures. Treating your Designing fabric ideas, p. 40 page as a piece of fabric, start to sketch out structuring ideas. Don't worry at this stage about the practicalities of achieving the effects just let your imagination run wild. Still working on paper, experiment with...

Experiments with media

Fashion Technical Designer Skirts

One of the most important aspects of design drawing is the ability to loosen up. Often a budding designer will freeze up over an important drawing, whether it's for presentation, publication, or just to show to someone else. Spontaneity is lost and any freedom that existed in the private sketchbook suddenly becomes rigid and dull. We can all be a bit uptight about our work let's face it, fashion is known as a somewhat uptight industry. However, a bold, flamboyant illustration is more likely to...

The traditions of India

How Todraw Intricate Designs For Posters

In this age of global branding, it can be refreshing to turn to non-Western cultures in search of inspiration. India is a great example of a culture that preserves a strong identity in the modern world because it is still very much connected to its traditional roots. The wonderfully vibrant colors and intricate shapes of India are a marvelous source of design ideas, whether drawn from the brilliant shades of the spices and printed fabrics, or ornate gold jewelry, or cloth woven with tiny...

Creating a cohesive collection

Garment Sketch

Fashion designers develop a whole range of related ideas to produce groups of garments that work not only as stand-alone outfits but also as a collection. A consistent approach to important factors such as color, shape, pattern, and proportion helps to create this cohesion. It is this systematic development of ideas that enables the designer to think laterally and to get the most out of each concept. With practice and experience, you will learn not to settle for the first idea that comes along...

Planning a range

The words range and collection are often used Interchangeably in the fashion industry to denote the group of garments created each season by a designer. However, range also has more specifically commercial overtones. Range planning involves considering your designs in terms of a complete wardrobe of coordinating garments, incorporating a balance of tops, bottoms, dresses, outerwear, and so on, When you see garments by your favorite designer displayed in a boutique, you are experiencing range...

Mood boards

Fashion Designing Swatches Presentation

Creating a mood board is great fun and will help you be selective with the research you have gathered. This is the first stage of organizing your thoughts and collected images, enabling you to channel your creative excitement toward a cohesive and targeted design outcome. Mood boards are made by arranging images and color ideas on a large board so that you can see at a glance how your designs might evolve. They vary in their complexity but, as the name suggests, mood boards should always...