Note

Dramatic Fashion Photography

Don't be afraid to blow out highlights when it's to achieve a specific creative goal. Post-processing is the first place where fashion photography (and fashion flair) differs from traditional portraits. When adjusting your exposure, it might be correct to completely overexpose the highlights for creative effect. If you look through the pages of the biggest fashion magazines, you will see blown-out highlights everywhere, but always on purpose. Figure 11.4, for example, has lost most of the...

Experimental Flair

Unusual Watercolor Techniques

Fashion flair is essentially more creative than typical portraiture and pushes the boundaries of traditional portrait imagery. It is your opportunity to try out unusual techniques to create extraordinary photographs. You can experiment with unusual locations, unusual clothing, or unusual shooting techniques. Try for something eye catching that your clients know they could not find elsewhere. One such unusual photographic technique is painting with light. That's a technique in which you create...

Social Networking

You've created a lot of creative buzz around your business. You've spent time finding potential clients and communicating your message. Now you need a way to connect with these clients. You need a place for them to go to learn more about you and to connect with you as a person and as a business. That's where social networking comes in. If you are serious about utilizing social networking for marketing (which I highly recommend ), check out my book The Linked Photographers' Guide to Online...

Finding Unique Clothes

Jacket Desigmer Names Expensive

For many concepts, you can get away with using the clothes in your client's closet or having her search for particular clothes to purchase for a shoot. But if you and your client are looking for more avant-garde outfits to photograph, you will have to put a bit more effort and research into the search. Here are a few tips for finding this unique clothing. If you live near a college, check whether it has a fashion design program. If so, you are in luck. These students have no doubt made...

Off Camera Flash

Brigandines

An off-camera flash can serve a variety of purposes. I will talk a bit more about off-camera flash in Chapter 10, Flash on Location Taking Control. Using offcamera flash allows you to shoot in low-light situations, create interesting lighting effects, and fill in undesired shadows. Although it's best to try to use natural light when you're not working in a studio environment, there are times when an off-camera flash is essential to achieve certain creative effects. Some fashion photographers...

If You Choose to Accept This Mission

Popular Barn Poses For Couples

Fashion photography and fashion flair are about thinking outside the ordinary and creating something extraordinary. When you market your fashion flair imagery to clientele, you will be expected to create something beautiful, eye catching, and unusual. You always need to be experimenting with new styles, new lighting, and new shooting techniques. When you are first getting into fashion flair, I suggest that you experiment and try to build a relatively diverse portfolio. This portfolio can act as...

Acknowledgments

S always, thank you to my parents and my sister. They always help me get through the big changes in life and support me in overcoming any obstacles that come my way. Whether helping me move between countries and cities or just lending an ear, they are there in absolutely any way they can be. Thank you to my best friend and boyfriend, Joel. He is a constant supporter, a tireless assistant, and a great partner in life. He helps calm my soul and make me feel like an incredible person. I wouldn't...

Eye Contact

Silhouette Medieval Man Head

Typical portraits have the subject looking directly into the camera. Direct eye contact can help the viewer connect with the subject. A piercing direct gaze or big, soft eyes looking into the lens can make for a great shot. You should, however, have your subjects vary their eye contact. Have them look at the camera, off into the distance, over their shoulder, and so on. Varying eye contact creates a more voyeuristic view, as if the viewer is looking in on a scene. Also, it creates more of a...

Collaboration

For your photography studio, you can incorporate the concepts of fashion photography into your everyday work. But if you want to take it a step further and offer specific fashion flair products and services, I suggest you collaborate with other location business. For example, you might consider reaching out to the area's premier hair and beauty salon and work on copromotional packages. You can display sample images of fashion flair at the salon, featuring the work by the salon's hair stylists...

Tip

The Patch tool is great if you want to eliminate a large, defined wrinkle such as a smile line or forehead wrinkle. If you want a little of the wrinkle to show through, you can always reduce the opacity on your layer to let some of the original texture wrinkle show. I think of the Clone Stamp tool see Figure 11.7 as the copy and paste of pixels in Photoshop. With this retouching tool, you set a sample point of where to copy pixels from by holding the Alt or Option key and clicking. This sets...

Prepare to Fair

Classy Boudoir Poses

I 'ashion photography involves a great deal of preparation. It's what separates basic portraits from fashion or conceptual portraiture. For a typical portrait session, you show up, meet the subject, and take pictures. There is often little discussion of location, hair, clothing, props, and lighting. There is seldom a concept behind the portrait except to make a flattering image of the subject. Fashion photography often produces striking imagery because of all the preparation involved, most of...

You Tube or Vimeo

Trash Youtube Screen

In other words, people like to share videos. If you shoot behind-the-scenes videos at a fashion flair session and post them online, your clients will be sure to pass on that content to friends and family. As I discussed in Chapter 13, Flair Products and Services, you may also begin to offer video profiles or invitations to other clients. You can share these videos online. Your clients will appreciate the ability to share this content, and you will gain...

Fofiowing Some Basic Guidelines

Fashion High Elegant Photo Shoots

There are no rules for styling your client. Everything depends on what you are trying to achieve. If you look in fashion magazines, you'll see that some fashion editorials are based on a concept of the model wearing clashing or unfashionable styles. It all depends on the photographer's vision. If you are trying to keep it simple, there are a few basic tips to keep in mind. But these tips mean nothing if you have a concept that requires breaking the rules. These are just helpful basic guidelines...

Adjustment Layers and Layer Masks

An adjustment layer is a layer that affects the appearance of the layers below it without actually changing those layers. You can easily delete adjustment layers and add new adjustment layers at any point in the process without permanently changing your image. To demonstrate the concepts of adjustment layers and layer masks, we will utilize Figure 12.3. This image was taken during a dancer's senior portrait session in late summer. It was about 1.5 hours before sunset, so the light was at a...

Caution

Fashion Photography Poses

Some people are opposed to shots of children looking older in their images. They want children to look and behave like children. This depends on each client. You'll need to discuss the concept beforehand. Communication between client and photographer is really important. If the client really dislikes a concept or styling, chance are she won't purchase many images. With patient and mature children, I try more high-fashion poses that reflect the mood of the styling and location. With patient and...

The Poole of Posing

Framing Photography Fashion

A pose can be anything you want it to be. It can be static, or it can have a lot of movement. It can emphasize vulnerability, or it can emphasize power and authority. It can emphasize the mood of the image or reveal something about the subject's personality. For example, the pose in Figure 4.3 is anything but exciting. It is quite static and rigid, yet it is perfect for the image. The body and the balloons balance the image and create an interesting visual dynamic. Here the pose is...

Determining How an Image Is

Backlight Fashion Photography Diagrams

You should know a few tricks about analyzing light. When you look at a fashion image or any portrait, take a minute to analyze the light. You don't need to see a lighting diagram or ask the photographer. If you study an image, the way it was lit usually reveals itself. This is particularly useful if you are interested in duplicating a lighting setup from a magazine and have only a single image to figure out how it was created. When determining how an image was lit, analyze the following aspects...

Make Yourself a Peal Fashion Photographer

Fantasy Fashion Photography

One way to market yourself to your clients as a fashion photographer is to become a real fashion photographer. In short, attempt to get your fashion flair work published. I recommend that you shoot some fashion editorials or images that could appear in local or regional fashion, style, and wedding publications. If you are published in local or regional style magazines, you can use this as a promotional tagline or selling point for clients. Not only are clients hiring a photographer to create...

Men Picture Poses

Fashion Poses Men

Here the water in the air was from a spray bottle we misted slightly before and during the shot. Sometimes I pose men in a way that creates a lot of action and movement, such as this subject posing as if he's deflecting a punch. Sometimes I pose men in a way that creates a lot of action and movement, such as this subject posing as if he's deflecting a punch. Catalogue poses. Catalogue-like poses are classy and typically what you think of when you think male model. He might have his fist to his...

Vertical Versus Horizontal

When I was just getting started in photography, one of my mentors taught me this amusing saying When's the best time to take a horizontal image After a vertical. When's the best time to take a vertical image After a horizontal. In other words, try both vertical and horizontal images. With digital photography, you should feel even more willing to experiment and capture multiple shots because there are no extra costs except your time. We are used to shooting landscapes horizontally, but there may...

Shade Overhang or Doorway

This is probably one of my favorite lighting solutions when shooting a subject on location. It's great for cloudy days and sunny days alike, and it's a way to create extremely flattering light. You simply put your subject in the shade of a doorway, porch overhang, or covering. This situation would not work in the shade of a tree or building, because you need a definite opening or distinctive covering for shade. Figure 8.12 shows two brothers in a cave opening on the beach. This opening acts the...

Price Determination

When I was a freshman in college, I worked for the successful photographer John Harrington, based in Washington, DC. Author of Best Business Practices for Photographers, he was a wealth of knowledge on how to run a business, handle clients, retain clients, determine pricing and licensing, and much more. I highly recommend his book to anyone serious about their business as a photographer. One of the things that Harrington taught me early on is that people often see prices as directly correlating...

Window Light

Fashion Photography Light Eyes

Since the beginning of portrait photography, photographers have utilized the beautiful qualities of window light to illuminate their images. Window light can be soft and directional. By moving your subject in relation to the window, you can literally watch as the window light helps shape and carve the face while maintaining its soft qualities. Figure 8.8 show a traditional use of window light for portraiture. Light is soft and flattering, with the window to the left of the frame. The light...

Lensbaby

Shift Fashion Photography

Lensbaby manufactures lenses and attachments that allow your camera to create a similar effect to view camera, bellows camera, or tilt shift lenses. You can adjust the plane of focus so it is no longer parallel to the film plane or digital censor of your camera. In other words, you can vary your plane of focus so that the depth of field is not just foreground to background, but side to side, or on a specific area of the image. Using the Lensbaby tools, you can choose a narrow plane of focus...

Open Shade

If it is an overcast day, it is possible to use no light modifiers. Using open shade comes down to seeing the light. Open shade just means shooting out in the open on a nonsunny day or shooting in an area shielded from direct sunlight. Be sure to turn subjects' faces so that they capture the brightest part of the sky and do not have unsightly shadows in their eyes. This is similar to shooting in direct sunlight because you must carefully watch shadows and highlights, but the light is much more...

Fashion Photography Poses

Fashion Poses For Women

Posing women is both easy and challenging. It is easy because there are so many possibilities. I love posing women because a pose can take on any feeling it can be dance like, or aggressive, or relaxed, or anything you want it to be. It is challenging, however, because there are so many possibilities, and you must pose in a way that most flatters the woman's face and body. With models, you can easily go with the flow and let them bring inspiration for poses through their movements. With women...

Fashion Flair Session

If you develop a distinctive fashion-oriented style, every shoot can be a fashion flair shoot. Consider creating special sessions for clients who want more sophisticated and developed fashion flair imagery. You can continue to offer your usual sessions such as headshots and family portraits without having to raise prices to accommodate the extra time and costs of fashion flair. Fashion flair sessions can be as basic or elaborate as you want. They can include hair, makeup, and wardrobe. They can...

Experiment with Light

Fashion Photography Illuminate

Don't be afraid to use light in an unusual way. Perhaps you can blow out your highlights or strongly backlight an image. Use a light source that isn't typically a source of illumination. Often, the more creative you are with light, the more rewarding the resulting image. Figure 8.17 is an example of using light in an atypical way. When I was shooting in this alleyway, the end was bright and glowing. Instead of using this light as a background element or just for highlights, I used it as the...

Bridal Fashion Shoots

Couple Fashion Shoot

On a couple's wedding day, there is never enough time to capture great fashion portraits of the bride and groom. Everyone is usually busy and pressed for time. As a photographer, I am often not allotted the time and flexibility I want to capture the high-fashion images I imagine. My clients have still hired me to create stunning fashion images, but I often don't seem to leave enough time to achieve them. They want the amazing photos with the amazing light and amazing locations that they see...

My Workflow

You need to have a method of handling and organizing your images the same way each time you bring them onto your computer or hard drive. This is your image workflow. This workflow should ensure that files are correctly named, organized, and easy to find in the future. Furthermore, your workflow should ensure that your files are backed up to multiple locations to prevent losing your images due to hard drive failure, image corruption, or other types of unexpected events. I have often taught 2-...

Composition

Fashion Poses Related Colour Therapy

When selecting a location, always look at the way you can compose that location within a frame. If the scene is flat overall like an interesting textured wall , it will affect the way you shoot, compose your image, and pose your client. Ideally, you would look for environments with leading lines and depth. Leading lines serve as a way to lead viewers' eyes to the center of interest in a photo. The most typical example of a leading line would be a stream in a landscape, guiding viewers' eyes...

Interaction

Wedding Poses Involving Fishing

Some of the best locations are those that your subject can interact with. Because you are dealing with clients who aren't models, it is much easier for them to pose if you provide them some sort of environment to interact with. Whether it's a rock to sit on or a doorway to lean in, if there is a natural way for clients to interact with the environment, they will feel calmer and cooler. When clients are just standing in front of the environment, it draws a great deal of attention to their...

Lens Compression for Portraiture

Lens Compression Photography

As you probably know, a wide angle lens distorts an image. In photography, whatever is closest to the lens appears largest, and wider angles amplify this effect. With telephoto lenses, the image is not stretched or distorted it is compressed. You have probably seen images taken in Africa of a gigantic sun in the background and an elephant in the foreground. The photographer achieves this effect using a telephoto lens. When taking portraits, however, you want to achieve a balance. If you shoot...

Offer Unique Products

Photographers Dvd Case

Your products are another part of your branding. What unique products do you offer that make you stand out from the competition How do you continue the experience of your brand even after clients leave the studio In short, go beyond basic prints. Consider having small prints mounted and put in custom image proof boxes. Instead of just offering large prints or canvases, try offering more dramatic wall hangings, such as fine art acrylic or metal. Try trash-the-dress sessions that best represent...

Broad Lighting Versus Short Lighting

Broad Lighting Short Lighting

Broad lighting is the most common form of lighting. It occurs when the main light is to the front of the subject and the shadows fall beside or behind the subject. Figure 9.15 is one of the purest examples of broad lighting. I placed the beauty dish to illuminate this image in the front, so shadows are minimal. To make the lighting more dramatic, you can put the lighting to the sides of the subject and begin to see distinct shadows on the face. Pulling the light behind the subject so that the...

EBay or Online

Unusual Fashion Photography

One of my favorite images involved a prop I found on eBay. You can buy anything and everything on eBay, from vintage dresses to gothic candlesticks to bright red cyber goggles. Sometimes if I don't have an idea for a shoot, I browse through eBay looking for unusual items. I created the image in Figure 3.12 using red cyber goggles I found on eBay less than 20 , red lipstick less than 5 at CVS , and Photoshop to white out the subject's skin. This image, one of my most iconic to date, was created...

Music Videos

Dancing Front Car Headlights

Even if you aren't a big fan of MTV or pop music, music videos are an incredible source of inspiration. Most of them are like 3-minute moving fashion editorials. Many are highly stylized with great lighting, props, and locations. If you have a favorite band or a genre of music you like, take some time to watch music videos and see if any of the visuals grab your attention. For example, in Figure 1.5, I was watching a music video in which the lead singer danced in front of a car in fog during...

Mm 14 or 12 Lens

Lens Flare Fashion Photography

I use the 50mm lens for full-length shots of a subject. It allows me to get a wider angle without the distortion of a wide-angle lens. A 50mm lens is not wide angle, but it gives me a slightly wider field of view. The 50mm 1.4 is a reasonably priced, great lens. You might consider testing the 50mm 1.2 if you have the budget to try a narrow depth of field and sharper image. I have happily shot the 50mm 1.4 for several years whenever I had a full-length or 3 4 length shot. I shot the image in...

Direct Sunlight

Direct Light Fashion Photography

Shooting in direct sunlight can be perilous. In fact, most photographers are taught to avoid shooting in direct sunlight because the light is harsh, the shadows are deep, and it is hard for the subject not to squint. Typically, the light is not flattering, and it's just a pain to shoot in. But if you look at the pages of high-fashion magazines, photographers regularly shoot in direct sunlight. It has taken on an edgy feel because it breaks traditional photographic rules. Photographers use the...

Eiegant and Surreal Beauty Dish and Flare

As I mentioned before, sometimes breaking the rules is the best way to create striking imagery. In Figure 9.22, I have broken several rules by blowing out the highlights and creating lens flare. Although these are usually things to avoid, in this instance it has given the image a beautiful and surreal appearance. To achieve this effect, place your subject 2 to 4 feet away from a white background. Then illuminate the background with a strobe at full power. This blows out the background and...

Know the Rules of Fashion Editorials

Fashion Shoot Cellophane

If you want to shoot a fashion editorial, here are a few things you should be aware of. A fashion editorial is a series of 6-8 fashion or beauty images based on a particular theme, intended for publication in a fashion magazine. Your editorial should have a consistent theme throughout, although it can be anything you imagine. The theme can be girls with big hair in bright colored dresses or a beauty editorial primarily close-ups based on using only red and white makeup colors. If you can...

Faux HDR

Hdr Fashion

Currently the HDR effect is extremely popular not only in landscapes but in portraiture. True HDR portraits require combining frames of different exposures into a single portrait. Because people move, this is simply not practical, and there isn't readily available technology to create true HDR portraiture although it may be coming soon . Instead, I suggest a number of faux HDR techniques. The resulting picture will have the aesthetic appearance of HDR without actually being HDR. HDR in...

Achieve Creative or Stylistic Effect

There is a certain visual aesthetic created by using flash and strobes on location that you simply cannot achieve with natural light. Some people use flash on location to create a certain stylistic look that sets them apart from others. Figure 10.7 is one example of this stylistic look. I really enjoy using this studio light on location technique because it feels polished and high end. I've seen this technique utilized in several top fashion magazines because of the drama and surrealism it...

Stylized and Creative Effects

Lightroom Portrait Presets

A really do agree with the saying, Get it right in camera. In other words, don't be lazy when shooting just because you think you can fix it in Photoshop. If you get it right in the beginning, you will save yourself time and hassle later on. Sometimes, however, you can't achieve a desired effect in camera. In addition, Photoshop allows you to take creativity to a level not possible in camera. In fact, a lot of my shoots look completely different in their final form compared to how they looked...

Color Theory

Fashion Design Colour Wheel

Color theory involves the way color affects the meaning and feelings behind visual art. For example, we often associate blue as a cool color and red as a hot color. We also know that mixing different colors within a single image can create tension or harmony. Color theory is pretty broad. You may have learned about primary colors and the color wheel in grade school. You can use many of those concepts in your photography to make stronger images. The famous fashion and celebrity photographer...

Diffused Sunlight

Scrim Light

As mentioned before, we are often told to avoid direct sunlight or midday light in portraiture. Yet if you know how to modify the light correctly, this may be some of the most flattering light available. On a bright day you can use a diffuser included in most reflector kits or a larger scrim to turn the sun into a giant, glowing softbox. Figure 8.6, for example, was taken near midday in extremely harsh sunlight, yet the light is still soft and glowing because of the large scrim that diffuses...

Trashthe Dress Session

Trash Fashion Nature

Trash-the-dress sessions have become increasingly popular in recent years, showing our market's desire for distinct images that are eye catching and tell a story. Think about offering this service to your wedding clients. Trash-the-dress sessions are what fashion flair is all about telling stories, finding cool locations, and making memories. After the big day, a bride's wedding dress normally sits in a closet or in an attic, never seeing the light of day and never being appreciated. Once it's...

Stop Action

Use The Flash Stop Action Photography

In some situations the light is nice and flattering but simply insufficient to capture action or movement. Here you can use artificial light to capture the movement and perhaps still balance with ambient light. Furthermore, if you want motion blur in the background, you can use a slow shutter speed to blur the background. While blurring the background, you use a flash to stop the motion of your subjects. This is another creative effect I utilize often to convey energy and movement in a still...

Create Drama

Fashion Photography Behind The Scene

Because you are able to control the angles and output of light, you are able to create dramatic and almost cinematic-looking scenes using artificial light on location. Like lighting on a stage, you can create an intense mood. This is the most common reason I shoot studio or flash on location. In Figure 10.3, I have created drama by using dramatic angles of light and by underexposing the ambient light. This image was from a high school senior portrait session. The student, who was planning to be...

Camera Angles

High Camera Angle

A typical portrait is a vertical photograph hence portrait orientation of a subject at about eye level. The subject mostly fills the frame, with a safe amount of negative space on all sides of the head. This is the most typical and boring view of a portrait. However, you can still create beautiful portraits with this basic, static orientation using flattering light or poses. You can see a sample of a successful traditional portrait in Figure 6.2. This image breaks the traditional rule of...

Using the Lensbaby Composer

Lensbaby Photography

If you've never used Lensbaby before, you can always visit the company's Web site for instructions on how to use the different lenses. Here are a few things you should know when using the Composer the first time. It's a great tool, but it's not 100 percent intuitive. The Composer lens has physically interchangeable apertures. You change your aperture by replacing little magnetic rings to achieve f 2.8, f 4.0, f 5.6, and f 8.0. As a fashion photographer, you'll likely be using a wider aperture...

Rough Worn Textures

Worn Textures

Look for interesting textures when you are out photographing. Look for old walls, old papers, rusty car hoods, or anything that might help give a worn look. Remember to shoot these straight on there should be no depth in the photo otherwise, this will not work as an ideal overlaying texture. Here are the steps to add textures to your images or give them an aged effect 1. Open your main photo in Photoshop. In this instance, I have used a portrait of a local singer, as seen in Figure 12.16. 2....

Plug Ins and Creative Tools

If you are seeking inspiration for interesting creative effects for your image, consider using plug-in software or creative technique actions. Although I still do a lot of effects by hand, these tools make creative effects easy and can provide instant previews of how different effects might look for a particular image. Again, these are great time-saving tools that help creativity flow. This section discusses three of the most popular creative effects plug-ins and program options. Nik Software...

Dramatic Short Light Barn Doors Pius Strip Light

Strip Light Photography

In this case, the shadows and highlights seem theatrical. In Figure 9.23, both lights that illuminate the subject are in back-45 positions, leaving the face mostly in shadow. The light that illuminates the subject's face on the left was barn doors hence the more crisp, focused light placed at a back-side angle. The light illuminating her neck softer highlight was a narrow strip light placed to the back right of the frame. This image was illuminated by lights...

Fashion Photography Using Snoot

Lighting Effects Fashion Photography

Foam core cards are basically thick white poster board, often with a foam backing. These boards are inexpensive, durable, and effective for use as reflectors. To create a much more dramatic approach to a single light, pull the light more toward the model's side. By placing the light at a front 45-degree angle, you can create Rembrandt lighting, as demonstrated in Figure 9.10. Carefully watch the shadows on the face until a distinct triangle of light appears. To actually see the distinct...

Shade with Reflector

Bright Fashion Photography

This is probably the most common lighting solution for location or natural portraits. Put your subjects in the shade. This way there is no direct sunlight on their face, and you can eliminate undesired shadows. You more or less start with a blank slate of a face no unusual highlights or shadows. You then use a larger silver reflector to capture nearby light and reflect back into the face. You can reflect in sunlight, window light, or really any light source brighter than what is illuminating...

Watch for Natural Reflectors

Shadows And Sunlight

Sometimes nature gives you the gift of beautiful natural reflectors. A perfect example is a beach. Usually the sand is white and smooth and bounces back all the sun's rays. If you photograph a subject in the shade near the beach, the sand acts as a giant reflector, evenly filling in all the shadows. Also, if you are in the shade and there is a sunlit concrete sidewalk, it is a likely a great reflector. Watch to see what the sun is illuminating. This illumination might create a great natural...

Analyze the Light

One of the greatest tools available to a photographer is light and the knowledge of how to manipulate it. The most successful fashion photographers of all time were known for their stunning mastery of light. Photographers from Richard Avedon to Albert Watson to Irving Penn had exquisite light to help them express their visions. This section of the book presents the essential techniques that fashion photographers utilize regularly to light their fashion and beauty images. It covers natural...

Skin Softening and Blemish Removal

Removing blemishes and smoothing out skin is an important and somewhat challenging part of retouching. Skin smoothing and softening can really improve an image. In fashion flair, the skin needs to be impeccable. The tones across the skin should be even and any roughness eliminated. You can smooth out skin with Photoshop, but more advanced skin softening requires a plug-in. I hate telling people that the solution to retouching or other creative problems is to buy a program. Photoshop is so...

Depth of Field

Foreground Background Figure Picture

There is no right answer for your depth of field in an image. You can shoot a successful fashion image at f 22 or f 1.2. That being said, a lot of successful fashion images shot on location are shot at wide apertures. The aperture you shoot at depends completely on the scene and the artistic effect you are trying to achieve. Many location fashion images are shot at f 2.8 aperture and wider. I love shooting at f 1.4 or f 1.8. It gives me just enough focus for the face body, while providing a...

Insurance

Houppelande Fashion

As a professional or even aspiring professional photographer, you need some form of insurance. If you don't have it, you could damage your career and financial future. I often photograph brides at a waterfall nearby my studio. Let's assume I am photographing a bride, and heaven forbid she slips and falls. Without insurance, this bad situation could be even worse. When you shoot on location, you need to have insurance. Often when you purchase business insurance, you can buy policies that include...

Framing

Framing is a technique commonly used in travel and landscape photography. You might frame a waterfall with the branches of a nearby tree or frame a macro of a flower with the petals from other flowers. Framing is a common practice that is often forgotten in portraiture. In fashion imagery, you can often utilize framing to improve the composition of an image. You can frame the model using elements within the scene, or frame her with accessories. Frames don't need to wrap an entire image they can...

Lens Flare

Makeup Photography Studio Lens Flare

When you start in photography, you learn that lens flare is bad. In truth, it often is. Lens flare occurs when unwanted light scatters within the lens, usually creating unwanted highlights or artifacts. This often washes out or desaturates the image, or it creates undesired rays of light within the final frame. That's why we often use a lens hood to protect the front element of the lens, or we have someone hold shade over the camera to block unwanted light. There are even camera accessories...

Couples

Photo Man Sweeping Woman Off Her Feet

When shooting fashion flair with couples, I typically try to either tell a story through the pose or show an intense emotion and physical connection between the two. One pose might be playful and represent the joy in their relationship. In another pose I might get close and show a tender moment of a kiss. I frequently utilize inspiration images for fashion catalogues like Abercrombie amp Fitch and fashion editorials I find online. Poses for couples really depend on what you are trying to...

Shoot on Location

Fashion And Location Photographer

Some locations are set in the studio using specialized backgrounds or elaborate set design. Rather than building sets or sticking with plain backgrounds, I often prefer to venture outside the studio to find an interesting location. Adding compelling locations to your portrait and wedding shoots is a great and relatively easy way to add interest to your photography. In fashion photography, shooting outside the studio is referred to as shooting on location, and it's used for a specific purpose....

Offer Positive Reinforcement

Movement Fashin Photography

During your shoot, you need to give nearly constant positive reinforcement to your subjects. Let them know when they're doing a good job. When they do something right, be specific when you tell them about it. If a pose or a facial expression looks great, tell them. Positive reinforcement not only encourages them and gives them confidence, but it lets them know what to do to look most aesthetically pleasing. If a shot isn't turning out the way you wanted, don't show your concern in your face or...

Model Mayhem and Other Social Networks

Model Mayhem is a social network for photographers, models, hair stylists, makeup artists, wardrobe stylists, and other industry professionals. As a photographer, you can create a profile of your best work and include your contact information and a brief bio or artist statement. From there, you can begin browsing the site for other people you'd be interested in collaborating with. Under the Browse section, you can search for people based on city or ZIP code and add them as a friend, as seen in...

Visualize Your Concepts

Driving Model Car

Once you've found your source of inspiration, you need to put together a cohesive concept. For example, you've decided to go with the 1950's diner as a location for an engagement session. What hair would look best for this shoot What type of clothing should the couple be wearing If you have a creative team, they will be able to come to you with ideas for hair, makeup, and clothing. If not, now is time for more research. Go online to find the appropriate styling necessary. How do you want the...

Fixed Lenses

They do not zoom, but they often have extremely wide apertures and are generally less expensive than zoom lenses. With fixed lenses, you can achieve wider apertures for more reasonable prices. Because fashion photography is a controlled event, you do not usually need a zoom lens. You can typically move your body forward or backward to adjust the zoom of the lens while maintaining the visual qualities of that lens. Many beginning and even established photographers...

Cameras

Fashion Photographer Camera Len

Many fashion photographers utilize a medium-format camera with a digital back. This provides them the same high-end quality they are used to with traditional medium-format cameras and extremely large digital files to provide to their clients. You may have heard of Leaf backs for digital cameras. Some digital backs currently offer 60 megapixels per frame. Although this option is arguably the best quality, it is extremely expensive and somewhat more bulky. Because 35mm digital cameras regularly...

Props For Fashion Photography

A prop might make for a quaint background element that furthers the concept of a theme, or it might act as the visual centerpiece of the image. A prop may emphasize the mood of a shoot, but it also can easily detract. If you are just starting off with the fashion flair attempt, avoid using too many props. They're just another element to worry about. You have to worry about finding the prop, using it in the image, and the subject interacting with it. In fashion...

Inspired Poses

Fashion Photography Poses

When honing your skills for posing, I highly recommend drawing inspiration from other pieces of artwork. Posing is not easy. In fact, I find it one of the more challenging aspects of fashion flair. Hair, makeup, and wardrobe are taken care of before the shoot, but the posing is based on your ideas, your client's abilities, and your communication skills during the shoot. Because of the challenges of posing, I recommend that you come prepared with inspiration shots for posing or some concrete...

Tear Sheets

Fashion Photographer Tear Sheets

Might be inspired to do a couple's engagement session with a 1950's theme. Or perhaps a rich, green forest will inspire you to do a bridal image with the pure white dress against the bright green tones. If a location inspires you to create a certain image, all you need to do is wait for the right client to come around who fits that environment. I had seen the falls in Figure 1.2 in my hometown and photographed them as landscape photography. I knew that this would make a striking scene for a...

Strike a Pose

Curve Photography

Osing in fashion is an art, not a science, and there are no rules or special guidelines. In fashion photography, poses can be expressive, but they can also be straightforward. When I do a fashion shoot, I often keep my poses relatively simple unless I'm trying to accentuate a certain part of the clothing or my image concept is based on a particular pose. Many fashion photographers prefer strong, simple, and stoic poses in their images. Other times I specifically aim for a more exotic pose to...

Get Style Wardrobe Hair Makeup and Props

Fashion Photography Props

Hen you think of fashion photography, you probably think of models in beautiful clothing with great hair and makeup. Styling is essential in a fashion image. You are in control of the styling of the wardrobe, hair, makeup, and props. The selection and styling of these elements help you communicate a specific theme or achieve a desired visual result. In fashion photography, you don't just take the picture you make the picture. In a typical portrait session, a client shows up, poses, and gets her...

Building Your Creative Team

In most cases, creating fashion photography is a group effort. When I am working on a fashion flair portrait, I usually work with a minimum of three other people the one doing hair and makeup one person , the client model, and a photo assistant. Other times I have worked with more than a dozen people on my creative team It is not necessary to have a big team, but you will be better able to focus on your job making amazing photos if someone else is concentrating on hair and makeup and your...

Movies

Movies are a great source of inspiration because every aspect of the scene is planned. The speech, the blocking, and the props are carefully selected. Check out the clothing and lighting for inspiration. You can get some good ideas, especially by watching movies set in another period. When you close your eyes and listen to a song, visuals may come to mind. Perhaps you try to envision what you would do if you were asked to create the music video for that song. Or perhaps there is a favorite...