Option two aligned expertise

The aligned expertise strategy identifies e-retailing as a major source of the core competence of luxury brands. This strategy indicates a high commitment to the development of e-retail. It combines expertise in offline and online retail strategies to produce a continuous outstanding experience for consumers. It recognizes the internet as a key sales channel and gives it a prominent position alongside offline retailing in the company's overall strategy. This e-retail option is capital-intensive and brands that adopt it must invest in technological expertise for integrated retailing and customer service management. The overall goal of this strategy is to provide a uniform high level of satisfaction through integrated advanced technology, whether the consumer is shopping online or offline. This is the most ideal e-retail option for luxury brands but unfortunately, at the moment, no known luxury brand has adopted this option.

100 Fashion Tips

100 Fashion Tips

One of the most important things you need to take note of about becoming fashionable is to get fitter. Therefore, if you are carrying some extra pounds, then you should lose some of it soon. You can do it through dieting, working out, or a good combination of both. Find more fashion tips like this one within this guide.

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