The KoGals

Ko-Gals easily stand out with their unique and sometimes extreme fashion sense. Young, brash and anti-school, they're most commonly seen hanging around Shibuya in Tokyo. Preferred haunts include convenience stores and cheap diners, even McDonald's. Avoiding university, they just want to hang out with friends, look for dates and go drinking. The name Ko-Gal is Japanese English. Depending on who you ask, it's either derived from koko-sei (i iiSzfe) meaning high school student, or ko (f) meaning...

Group Consciousness

Shibuya Gals

Ko-Gals would rather not go shopping on their own in Shibuya but they might do it in Shinjuku. Since Ko-Gals are keen on groupism, they don't like to be seen hanging around on their own on the streets of Shibuya.This kind of impression makes them feel intimidated oruncool. Sometimes Ko-Gals preferto walk freely around Shinjuku as they believe that nobody is paying attention to them in an area outside of their usual stamping grounds. Not many of their peer groups have yet to discover Shinjuku,...

Typical Profile Of A Kodawaler Age 1623

Occupation Student at high school, fashion or art and beauty school, beauty or hair stylists, shop assistants, media or fashion company staff Interests Fashion and culture magazines, graphic arts, art Social Places Small bars, clubs, friend's house Music J-pop, Techno, Raggae, Film Soundtracks Values Creativity, individuality, self reliance, clear life goals, Urahara-kun comes from the name of place in Tokyo called Harajuku, where this type of group likes to hang out and shop. Ura-harajuku,...

Life In Fashion

Kireime-kuns almost always have to wear a suit to work. They like wearing well-made suits that have good cut and look very smart. For shoes, Italian brands are their favourites. To them, the Italians make great shoes. They also have expensive tastes in watches such as Tag Hauer Bvlgari and Rolex. On the other hand, they also love Swatch watches for their funky looks and design. Kireime-kuns may not see themselves as being fashionable, but their clothes are mostly bought from luxury stores such...

Mobile Phones And Tanning Salons

Tanning Salon Shirt Mens

Gal-os prefer to spend their time hanging out with their friends. Even when they're working, friends are still their priority. In Japan, it is common for high school and college students to work part-time. But most Gal-os do not bother even bother They prefer to rely on their parents to support them financially. Their budget for clothing is small, not because they don't care about fashion, but because not working is more important. Buying fashionable clothes is not a high priority. They tend to...

Love Hotels But No Love Hotels

Some Kireime-kuns spend a fortune on five star hotels, mostly because they do not want be seen at low-status love hotels. More importantly a Konsaba girl would not accept anyway, but may be happy to visit an expensive venue. Kireime-kuns lay out for expensive hotels such as the Century Hyatt or the Hilton in Shinjuku, or the Intercontinental on Tokyo Bay. A lot of time at work is spent online surfing for hotel deals, and big hotels often target Kireime-kuns with their special packages. Even...

At Home

Since Uruhara-kuns are busy with their own interests, they do not go out as much as the Kireime-kuns and Gal-os. They value their friends but have a smaller circle of closer friends and go out less often. Inviting friends over to their homes instead of meeting in bars and restaurants is a new trend in Japan. Traditionally, Japanese are embarrassed to have people see their houses because they're often small, cramped, and not always clean. Urahara-kuns are at the forefront of a new independence...

The Kogal Dream

Charisma School Gals

Shop staff at Shibuya109 are the mentors for Ko-Gals. They are part of the so-called Charisma boom Karis-ma in Japanese . Leaders in the fields of fashion design, shop merchandising, hair styling and cosmetics design all have karisma. A lot of Ko-Gals want to become like the shop staff at 109 but it is a fantasy based on the perceived glamour of the job rather than the actual work of merchandising. In reality, they have not really thought much about their future. It is all about having fun and...

Introduction To Street Fashion

Japan is one of the richest countries in the world, but not one that is well understood elsewhere. It is actually a country full of contrasts and contradictions. Fashion plays an important part in shaping modern Japanese lifestyles especially for young people. Both high school and college students, and people of that age, are some of the most active consumers in Japan. Having fun and wearing the latest fashions is vital if you want to be cool, and in Japanese society, being part of the group is...

Money Spent On Fashion

They prefer to live in apartments that are close to all the best shopping areas. Those who live with their parents normally commute to school, often spending between 30 minutes and an hour on the train each way. As Kodawalers love independence and spend most nights out till very late, their parents are often persuaded to let them live on their own. In most cases, parents provide them with monthly rental and living expenses. Even if they are working part-time, most of...

Blind Date Parties

Kireime Style

Irrespective of whether or not they have a steady girlfriend, Kireime-kuns still go on group blind dates about twice a month. These parties usually involve about five men and five women getting together at a bar or restaurant and drinking a lot. Usually one man and one woman will be in charge of gathering people of their respective sex. Needless to say, most of the women are Konsabas. This type of behav- iour is completely different to the Ko-Gals and Gal-os with their groupism. THE KIREIME-KUN...

Fashion

1 The Fashion and The Ko-Gal Street shots of Ko-Gals in Shibuya, 11-12 Street shots of Gal-os in The About Money spent on Fashion A purposeful Game for Typical profile of a Street shots of Kodawalers in About Karisma Mac At The Urahara-kun Typical profile of an Urahara-kun Street shots of Urahara-kun in Tokyo About Konsabas Fashionistas Not Society girl Travel bugs Dining out - no men please Comfort and The Konsaba dream Typical profile of a Street shots of Konsabas in Tokyo About Life in...

The Konsaba Dream

Dream Street

Although they may be talking about dream jobs and interests because it is the right thing to do , what they really want is a secure, high status life and plenty of material comforts. In any case, there are still very few companies that won't put pressure on women to leave once they get pregnant. Equally, it is what their husbands will want. TYPICAL PROFILE OF A KONSABA Age 22-30 Occupation Office staff OLs in large companies Area Aoyama, Omotesando, Ebisu, Ginza Social Places Fashionable cafes,...

Karisma Boom

The other and much bigger reason recently is the rise of the so-called Charisma boom Karisma in Japanese . Karisma is applied to top creative designers in the fields of fashion design, shop merchandising, hair styling and other creative fields. Increasingly, many Urakara-kuns look to these designers as mentors and role models for the type of people they would like to become. Recently these creative types have become more popular than the traditional role models like pop stars and soap opera...