Figure 6.1. MaxMara campaign Autumn/Winter 92/93.
If a seam in the back of a jacket can save 20 per cent in the fabric lay, is it worth doing? Questions of this type represent the difficult but necessary mediation between the defining characteristics of the original idea and the demands of reality. Cost analysis is a challenge to the designer since it requires him/her to devise ingenious solutions and should be regarded as a spur to the creative process, not an impediment.
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