To View This Figure Please Refer To The Printed Edition

Figure 11.5. MaxMara suit, 1956. Source: MaxMara archive Reggio Emilia, photographic records. Courtesy of MaxMara SRL.

Between about 1956 and 1963 the company took its stylistic lead directly from French fashion. Designs purchased from Paris couture houses were "translated" for ready-to-wear production. Balenciaga's creations were preferred for their easily translatable clean lines and strict proportions and his approach was seen as being closest to the MaxMara attitude.54 The exaggerated styles of the House of Dior had to be more carefully 'reduced for industry'. Examples of this "translation" process can be seen in figure

54. For further details see Miller, Josephine, Cristobal Balenciaga, London: B.T. Batsford, 1993.

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