List of illustrations

p. 5 Advertisement by the mannequin maker "Figuren Jung',' 1970. Photograph by permisson of NicePriceMannequin.

p. 74 Naked male mannequin, Mariahilferstraße, Vienna, January 2004. Photographed by the author.

p. 75 Naked female mannequin, Graben, Vienna, 2005. Photographed by the author.

p. 76 Covered show window, Brandstätte, Vienna, January 2005. Photographed by the author.

p. 77 Regent Street London, January 2004. Photographed by the author.

p. 78 Ritual clothing, Rotenturm Straße, Vienna, January 2004. Photographed by the author.

p. 79 Ritual clothing, Brandstätte, Vienna, January 2004. Photographed by the author.

p. 80 Show window with 4 mannequins, New Bond Street, London, January 2004. Photographed by the author.

p. 81 Show window with 4 mannequins, Mariahilferstraße, Vienna, 2005. Photographed by the author.

p. 82 Rummage box with scarves, Boulevard Haussmann, Paris, January 2004. Photographed by the author.

p. 83 Rummage box with belts, Boulevard Haussmann, Paris, January 2004. Photographed by the author.

p. 84 Boulevard Haussmann, January 2004. Photographed by the author.

p. 85 Selfridges exterior, marine cadet band, Winter Sales 1981. By permission of the HAT Archive/Norwich.

p. 86 Security guards opening the doors for Selfridges sale, 1980, publication authorised by the HAT Archive/Norwich p. 87 Customers storming Selfridges at the Winter Sales, 1974. By permission of the HAT Archive/Norwich.

p. 88 Seasonal sale window dressed by Simon Doonan for Maxfield in Los Angeles; Photographed by Simon Doonan 1981. By permission of Simon Doonan.

p. 213 Sale campaign advertisement, published in Der Standard, 27- 28 December 2003, p. 5.

p. 215 The name of a department store that turns into "Sale',' Brompton Road, Knightsbridge, London 2005. Photographed by the author.

p. 217 Covered show window, Knightsbridge, London 2004. Photographed by the author.

p. 219 Naked mannequin behind a covered show window, Hamburg, January 2004. Photographed by the author.

p. 221 Mannequin in ritual dress, Rue du Faubourg Saint Honoré, Paris, January 2004. Photographed by the author.

p. 223 Mannequins in identical sales dresses, Milan 2005. Photographed by the author.

p. 225 Bound naked mannequins, Vienna 2005. Photographed by the author.

p. 227 Shoes on the floor, thrown down from their pedestal, Boulevard Haussmann, Paris, January 2004. Photographed by the author.

p. 229 Disordered pullovers in a red basket, Oxford Street, January 2004. Photographed by the author.

p. 231 Two white shirts on a red altar with percentage sign, MariahilferstraRe, Vienna, 2005. Photographed by the author.

p. 233 Price tag with original price crossed out, Oxford Street, 2004. Photographed by the author.

p. 235 Sales cartoon in a daily newspaper, London, in Honeycombe, Gordon: Selfridges Seventy-FiveYears (London: Park Lane Press, 1984), p. 219.

p. 237 Selfridges garment sale, no date. By permission of the HAT Archive/Norwich.

p. 239 Show window with dismembered mannequin, Vienna 2005. Photographed by the author.

p. 270 Donna Karan catwalk show, autumn 1997, photo by Lucian Perkins 1997. By permission of Lucian Perkins.

p. 271 Theseus killing the Minotaur, frieze on a bowl; Munich, Inv. 2243 WAFF By Permission of the Staatliche Antikensammlung and Glyptothek, Munich.

p. 272 Sale at Selfridges, garments, no date. By permission of the HAT Archive/Norwich.

p. 273 Orgien Mysterien Theater, 6Tages Spiel [Orgies Mystery Theatre, 6-Day Play], Hermann Nitsch, Prinzendorf 1998; photographed by Heinz Cibulka 1998. By permission of the Cibulka-Frey Archive.

p. 274 Wrapped mannequins during the "Drie Dwaze Dagen" sale at de Bijenkorf, Uetrecht 2004. By permission of de Bijenkorf.

p. 275 Shrouded bodies of Tsunami victims in front of Hotel Sofitel Magic Lagoon,Thailand, 2004; photographed by Rungroj Yongrit 2004. By permission of the Austrian Press Agency.

p. 276Four Store Fronts Corner, 1964-65, Christo; photographed by Eeva-Inkeri. By permission of Christo and Jean-Claude.

p. 277 Window of Fiorucci from the series Justine of Colette is Dead Co. for Fiorucci 78/79, Colette 1987, photo worked over with glitter. By permission of Galerie Carol Johnssen, Munich.

p. 278 Miss Selfridges, Festival of London Stores, 1968. By permission of the HAT Archive/Norwich p. 279 Fortuna turning the Wheel of Fortune, a copy of Hortus deliciarum by Herrad von Landsberg, 1175/90, in Keller/Straub, Herrade de Landsberg, 1899, Austrian National Library, Inv. No. 548085E/Han Fol. 215, Pl. LV. By permission of the Austrian National Library/Department of Manuscripts.

p. 280 Der Apostel Thomas, Nicolaes Maes, 1656, after it was damaged by acid in 1977, Kassel, Inv. GK246, Staatliche Kunstsammlungen, Museumslandschaft Hessen Kassel. By permission of the Gemäldegalerie Alte Meister, Kassel.

p. 281 Show window with colour splash, Mariahilferstraße, Vienna, 2005. Photographed by the author.

p. 282 Show window, Mariahilferstraße, Vienna, 2005. Photographed by the author.

p. 283 Covered show window, Avenue Champs Elysees, January 2004. Photographed by the author.

Death of

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