A fresh look at the familiar

■4 A The natural world

Embroidery or lacework ideas can be derived from something as mundane as peeling rust or the skeleton of a leaf, and the undulating lines of freshly worked hills could be translated into stripes on a billowing blouse.

When discussing how fashion designers and illustrators work, people often wonder where all the ideas come from. How can a designer produce such a volume of original work each season, apparently out of thin air? The answer, of course, is that it does not just appear as if by magic but comes from the systematic development of ideas often triggered by the everyday world that surrounds us.

As a designer you will learn how to look anew at commonplace objects and themes, and see in them possibilities for inspiration and creativity. Once this is understood, the mystery is exploded and you can see how the world around you offers an endless source of imaginative potential.

This huge range of choice may appear somewhat daunting at first, but you will soon develop the ability to be selective with your starting points, based on their potential value to you as a source of inspiration. The key is to use images that truly interest and inspire you, and to investigate these concepts in an original way. An exciting personal approach to a concept will add a unique flavor to a design. With time, you may find yourself revisiting certain ideas and images. This is perfectly acceptable so long as you are able to find an original Interpretation of your theme for each range of designs, and it is part of the natural development of your own recognizable design style.

As well as being of interest to you, It is important that your sources incorporate various factors that you

► The smallest detail

Taking close-up photography or drawing small objects like shells will make you notice tiny details, such as spirals and swirls, that you can use to good effect in your designs.

Shells Mood CreateFashion Mood Page Drawing

material to create mood boards (see page 26), which will provide a focus for the further development of selected aspects of your research and help you to be disciplined in designing garments based on a few well-chosen and targeted themes.

A Take a chance on me

Fashion runs in cycles; pop bands such as ABBA and the clothes associated with them are constantly going in and out of fashion. What "outdated" styles can be reinvented to create contemporary ideas?

A The treasures at home

What interesting artifacts do you have stashed away at home? Look closely at an heirloom or a souvenir In order to appreciate it anew. Antique textiles, with their intricate patterns and rich tones, are a great source of inspiration and can be easily investigated through books, museums, and the Internet.

▲ Popular culture

Street art makes a wonderful contrast to the natural world. Bright colors can inspire fantastic print ideas with a contemporary urban slant.

will be able to use later in your designs. The following aspects should be considered: colors and how they are combined; texture; proportion; shape; volume; details; and decoration. Your starting point should satisfy your creative interest on as many of these levels as possible. You can then use your

► Packaged culture

Packaging can be very evocative of the culture from which it originates, providing a compact set of colors, Images, and graphics that can convey the essence of an entire country.

A FRESH LOOK AT THE FAMILIAR 25

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100 Fashion Tips

100 Fashion Tips

One of the most important things you need to take note of about becoming fashionable is to get fitter. Therefore, if you are carrying some extra pounds, then you should lose some of it soon. You can do it through dieting, working out, or a good combination of both. Find more fashion tips like this one within this guide.

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