A designer is in the business of visual communication, whether the information is presented purely pictorially or with the addition of words. The pages of this book have been designed to impart the information of text and illustration with maximum clarity and visual impact. That is what you should aspire to in any work that is to sell your ideas successfully to the client.
< Don't cramp your style
Fill your page boldly by laying It over a larger sheet and drawing over the edges, or by starting with a very large page and cropping it later so as to achieve the best composition.
When students start out illustrating designs, they tend to be a little tentative about attacking the daunting blank page in front of them. The result can often be a small, faint drawing in the corner of the page or, only marginally better, in the center surrounded by vast areas of white paper.
It Is important that your drawings reflect the spirit of the subject. If, for example, you are illustrating something inherently bold, such as a Hawaiian beach shirt collection, the drawings must be equally bold. It is always worth making rough sketches to plan your page and ensure that the information you are trying to portray is foremost. For example, drawing an elongated figure with long legs when the point of interest is a shirt wastes valuable page space to tell your real story—the wild print of the shirt.
It is worthwhile remembering that you don't want your page to be cluttered. Most of the area should be filled but not with too much information; the phrase "less is more" is very often appropriate here. It is the main message that you are trying to put across; remember the minimalist examples in Unit 11, Drawing from your wardrobe.
It can sometimes help to prepare the page with a color wash or areas of colored paper to give a texture from which to work up your image. Another technique to ensure you fill the page is to think outside its edges. You can do this by laying the sheet of paper you are
Use your sketchbook to experiment with filling a page. You should try to make a strong statement about whatever you are drawing, avoiding unnecessary clutter.
■4 Balanced stance
This feet-apart pose fills the page in a satisfying way, the extended left hand echoing the position of the right foot.
It is a good idea to experiment with different page layouts before committing yourself to the final design.
T Double vision
Using more than one figure in the same illustration can strengthen the impact of the garment—but be careful not to lose your focus.
working with onto a larger sheet and then drawing over the edges. This will allow you to avoid the trap of cramping your style as you approach the edge of the page. The same effect can be achieved by starting on a sheet of paper larger than you intend to display, completing your illustration, and then cropping it bravely to produce the best composition.
When planning a page it is usually best to start at the top and roughly plot where you want the head (or even just half the head) to be, then work down the figure. You must also be constantly aware of the side margins. The magic word to strive for in page layout is "balance." That doesn't mean uniform symmetry, just an innate feel that the picture is well composed and at the same time tells the main story of the garment.
In fashion illustration you will mainly be working in "portrait" format, in which the sheet is positioned with its longer edges at the sides and shorter edges at the top and bottom (as opposed to "landscape" format, in which the longer edges are at the top and bottom). However, this is not a hard and fast rule. As you see, this book is in a square format, which produces a landscape spread across two pages.
Visit a charity store or delve into your friends' wardrobes to see how many sensational prints you can unearth.
this is not a creative exercise but a test of technical skill in copying color and form faithfully. Try to reproduce the colors exactly and explore different ways of representing the motifs. Display your illustrations to best effect in poses that both fill the page and highlight the print that the process
Research striking beach shirts by taking photographs of displays in stores or cutting images from magazines and catalogs. You will have the color and design references on hand, so
A Surfer's paradise
Here is a possible selection of shirts to work with. The brighter the better for this exercise!
Was this article helpful?
One of the most important things you need to take note of about becoming fashionable is to get fitter. Therefore, if you are carrying some extra pounds, then you should lose some of it soon. You can do it through dieting, working out, or a good combination of both. Find more fashion tips like this one within this guide.