Fashion Customer Profiles

Look through some of your fashion magazines and find an image of an interesting person. Try to go for someone for whom you would not normally consider designing: a person from a different gender or age group, for example. Advertisements are good to work with because they usually suggest a lifestyle associated with the people featured.

Start by jotting down words that describe your chosen customer. How old is he or she? Where does he or she live, work, and go on vacation? How wealthy is this person? What sort of car does your customer drive, and which newspaper does he or she read? Where is your customer likely to wear the clothes that you are designing? Gradually build up a complete lifestyle profile of your new customer.

Next you can start to plan your range, aiming ultimately to produce eight finished outfits. As you do this, consider your customer's lifestyle, where the clothes will be worn, and how expensive they are likely to be. Put together a color palette, isolating no more than six to eight colors that you can see within your chosen magazine image. Finally, draw your eight finished outfits, remembering that they are not intended to please you but to appeal to your customer. Endeavor to maintain both enthusiasm and professional pride in your work even though it might not be to your own taste.

Ramsha Fashion Design 165

A Dare to experiment

When choosing the Image of your potential customer, challenge yourself to select someone who would wear garments that are very different from your previous designs.

Fashion Designer Customer Profiling

A Presentation

Your presentation should also reflect the customer profile; here, both design and presentation are targeted at a young, extroverted customer.

A Appropriate ideas

The outlines and fabrics used in these designs are consistently targeted at a customer with more conservative tastes. Keep referring to your lifestyle research: are your ideas truly appropriate to your customer's needs?

SEE ALSO

► Matching design to personality

An extroverted customer might inspire you to illustrate In a style that displays exaggerated poses and proportions as well as bold silhouettes and fabrics.

Fashion Design Roughs Templates

< Focused roughs

Once the lifestyle of the chosen customer was Identified, rough sketches were used to explore initial ideas about when and where different garments might be worn.

A T The process of selection

The strongest of the first ideas were selected to sketch in more detail. These knitwear designs were appropriate to the relaxed daywear needs of the target customer.

< Focused roughs

Once the lifestyle of the chosen customer was Identified, rough sketches were used to explore initial ideas about when and where different garments might be worn.

Designers have to strike a delicate balance between appealing to their own tastes and pleasing their customers. Good design and design that appeals to a designer personally are not necessarily the same thing. As the garments illustrated here demonstrate, being a successful fashion designer is not about creating wildly flamboyant costumes that look great on the page but are impossible to wear, but about channeling fashion sense and originality into a customer-targeted outcome.

It is important for a designer to build up a profile of the target customer. This should influence all aspects of the collection, including fabric, color, cost, the formal or casual nature of the garments, and the style of presentation. Clothes are about far more than keeping warm—they are a signal to others of what we feel about ourselves. Understanding the client and the client's aspirations means understanding what messages he or she would like to give out. A successful collection is perfectly constructed to reflect these signals and so to satisfy the customer.

A T The process of selection

The strongest of the first ideas were selected to sketch in more detail. These knitwear designs were appropriate to the relaxed daywear needs of the target customer.

Customer Profile Fashion

T The right fit

The fit of a design Is also lifestyle-related. The garment might be figure-hugging or It may have a more comfortable, casual look.

Target Customer Profile

A Targeted presentation

Commercial designs are often best represented by a clear and simple presentation style.

< T Suitable fabrics

The lifestyle of the customer should be reflected In the choice of fabrics as well as in the garment silhouette. It is important to consider whether the fabric needs to be easy care, suitable for packing, stretchy, economical, or very comfortable.

A Targeted presentation

Commercial designs are often best represented by a clear and simple presentation style.

T The right fit

The fit of a design Is also lifestyle-related. The garment might be figure-hugging or It may have a more comfortable, casual look.

100 Fashion Tips

100 Fashion Tips

One of the most important things you need to take note of about becoming fashionable is to get fitter. Therefore, if you are carrying some extra pounds, then you should lose some of it soon. You can do it through dieting, working out, or a good combination of both. Find more fashion tips like this one within this guide.

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