Fashion Design Figures

Find a large table or a clean floor space that will allow you to lay out lots of images. Group them together so that you are able to see your initial inspiration, roughs, and final illustrations side by side. Stand back and take a critical look at your developments. What was it that attracted you to this topic, and how have you expanded upon these ideas as you worked on the project? Is the theme still strongly reflected or have your designs evolved away from your starting point? Start to identify elements that could be used for presentation, such as interesting motifs, color combinations, textures,

A Strengthening the designs

These presentation boards in the style of 1940s film posters reinforce the impact of the glamorous tailoring of the designs themselves.

styles of lettering, garment styling ideas, methods of photography, and types of paper.

Decide on how you want to present your ideas. If your work has a glamorous feel inspired by film stars, your drawings could be supported with some exciting styles of photography, perhaps using dramatic lighting or

i-iji,W.S.VAN DYKE II

black-and-white film. Do not slavishly copy existing styles, no matter how authentic they are to your research, but reinvent your inspiration in a modern context.

Always ask yourself whether potential clients will be able to relate to your methods of presentation. Buyers working in a commercial arena might be alienated

SELF-CRITIQUE

• Have you been able to balance creativity with clear presentation of your design ideas?

• Does your style of presentation support and add to your garment designs?

• Have you used a style that looks fresh and modern?

• Have you considered your target audience?

Fashion Figures

< A Creating excitement

Even the pose of your figures can reflect your source. The "showgirl" stance of these figures reinforces the glamorous theme and lends a feeling of movement and celebration to the pictures.

T Reinforcing your ideas

A "showgirl" theme will Inspire a dramatic approach to silhouette, fabric choice, and styling—and this can be given greater authority with a dramatic presentation style.

Fashion Design Presentation Ideas

by a very dramatic style of presentation, whereas a client with whom you are working on a bridal collection will have a romantic expectation of both the designs and the style of presentation.

Remember that you are trying to achieve a balance between communicating your design concepts with clarity and creating a visually exciting presentation. You should also choose a style of illustration appropriate to your theme, as described in Unit 23 (pages 130-133). Make sure that

SEE ALSO

• Practicalities of presentation, p. 126

• Choosing a presentation style, p. 130

the arrangement on your board is not overcrowded (for some useful practical tips see Unit 22, pages 126-129). If necessary you will have to select which items to include, prioritizing garment illustrations, working drawings, and fabric swatches.

T Reinforcing your ideas

A "showgirl" theme will Inspire a dramatic approach to silhouette, fabric choice, and styling—and this can be given greater authority with a dramatic presentation style.

< A Creating excitement

Even the pose of your figures can reflect your source. The "showgirl" stance of these figures reinforces the glamorous theme and lends a feeling of movement and celebration to the pictures.

CLDctdBÜ

Although it Is important not to overembellish a presentation so that it has more impact than the garment designs themselves, a carefully prepared presentation will support and strengthen the illustrations. These presentations underline the glamor of designs based on the worlds of film and theater In various ways. Dramatic photography and the use of a billboard poster style suggest a film-star theme, and sketches reminiscent of costume design, the use of spray paint and star motifs, and the portrayal of showgirl fabrics like satin, boned silk, diamanté embroideries, laces, and feathers all evoke the theater. Marilyn Monroe's famous blllowing-skirt pose is reproduced in one set of drawings; in another, Judy Garland's ruby slippers add a witty touch. If stuck for Ideas when presenting designs, it is always useful to think back to the original source. Garments inspired by a beautiful garden, for example, might well be photographed laid on flowers or hanging among branches. So long as the presentation supports the designs, there is always opportunity to be creative.

The fabric used here is evocative of the Wizard ofOz inspiration.

The fabric used here is evocative of the Wizard ofOz inspiration.

Fashion Designers Marilyn Monroe Style

► Restating the source

The Marilyn Monroe-style poses of these Illustrations support the cinematic theme wonderfully, adding authority to the concept.

► Restating the source

The Marilyn Monroe-style poses of these Illustrations support the cinematic theme wonderfully, adding authority to the concept.

Fashion Designing PosesCreapole Sketch FashionFashion Design Theme Board Sample

► Presenting a sketchbook

Even the cover of this sketchbook was embellished to coordinate with the design story.

► Elaborating on the details

Fabrics, trims, and other details can make great presentation ideas—used as an edging on a board, perhaps, or to decorate the cover of a sketchbook—so long as they do not detract from the designs.

■4 Fashion photography

Bold photography, using angled shots, accentuated poses, and creative cropping, will reinforce a flamboyant design.

-4 Creative freedom

If illustrations become rather painterly, as here, they can be supported with working drawings—allowing scope for both clarity and creativity.

Fashion resources

Courses in fashion design

The following list comprises only a very small selection of the many colleges and universities worldwide with departments of fashion design. Whether you are looking for an evening class or for full-time tuition in an undergraduate or postgraduate degree, the huge variety of options availaPle should mean that you have no proPlem in finding the course that's right for you.

AUSTRALIA

Royal Melbourne Institute of Technology

G.PO. Box 2476V

Melbourne

Victoria 3001

www.rmit.edu.au

CANADA

International Academy of Design and Technology

1253 McGill College Ave., 10th fl.

Montreal

Quebec H3B 2Y5

www.internationalacademy.ca

Montreal Superior Fashion School La Salle College 2000 Ste-Catherine St. W. Montreal

Quebec H3H 2T2

www.clasalle.qc.ca

DENMARK

Copenhagen Academy of Fashion Design Norrebrogade 45,1. sal 2200 Copenhagen N. t.: (++45) 33 328 810 www.modeogdesignskolen.dk

FRANCE

Creapole

128r.de Rivoli

www.creapole.fr

Esmod Paris 16 blvd Montmartre 75009 Paris t.: (++33) 1 4483 8150 www.esmod.com

Parsons Paris

14 r. Letellier

www.parsons-paris.pair.com

ITALY

Domus Academy

Via Watt 27

www.domusacademy.it

Polimoda viaPisana 771-50143 Firenze t.: (++39) 55 739 961 www.polimoda.com

NETHERLANDS

Amsterdam Fashion Institute Stadhouderskade 55 1072 AB Amsterdam t.: (++31)20 570 2500 www.amfi.hva.nl

SPAIN

Institución Artística de Ense-anza c. Claudio Coello 48

University of Brighton

Mithras House

Lewes Rd

Brighton BN2 4AT

www.brighton.ac.uk

Central St Martin's College of Art and Design Southampton Row London WC1B 4AP t.: (++44) (0)20 7514 7000 www.csm.linst.ac.uk

De Montfort University The Gateway Leicester LE1 9BH t.: (++44) (0)116 255 1551 www.dmu.ac.uk

Kingston University

Cooper House

40-46 Surbiton Rd

Kingston upon Thames

Surrey KT1 2HX

www.kingston.ac.uk

University of Lincoln

Admissions & Customer Services

Brayford Pool

Lincoln LN6 7TS

www.lincoln.ac.uk

London College of Fashion 20 John Prince's St. London W1G OBJ t.: (++44) (0)20 7514 7344 www.lcf.linst.ac.uk

University of the Arts London

65 Davies St.

London W1K5DA

www.linst.ac.uk

University of Manchester Institute of Science and Technology PO Box 88

Manchester M601QD t.: (++44) (0)161 236 3311 www.umist.ac.uk

Nottingham Trent University Burton St.

Nottingham NG1 4BU

Ravensbourne College of Design and Communication

Waiden Rd

Chislehurst

Kent BR7 5SN

www.ravensbourne.ac.uk

Royal College of Art Kensington Gore London SW7 2EU t.: (++44) (0)20 7590 4444 www.rca.ac.uk

The Surrey Institute of Art and Design

University College

Falkner Rd

Farnham

Surrey GU9 7DS

www.surrart.ac.uk

American Intercontinental University (Buckhead)

3330 PeachtreeRd, N.E. Atlanta, GA 30326 t.: (+ + 1) 800 955 2120 www.aiubuckhead.com

American Intercontinental University

(Los Angeles)

12655 W.Jefferson Blvd

Los Angeles, CA 90066

Brooks College of Fashion 4825 E. Pacific Coast Hwy Long Beach, CA 90804 t.: (+ + 1) 562 597 6611 www.brookscollege.edu

Cornell University

170 Martha Van Rensselaer Hall

Ithaca, NY 14853

Fashion Careers of California College

1923 Morena Blvd

San Diego, CA 92110

www.fashioncollege.com

Fashion Institute of Design and Merchandising (Los Angeles) 919 S. Grand Ave. Los Angeles, CA 90015-1421 t.: (+ + 1) 213624 1201 www.fidm.com

Fashion Institute of Design and Merchandising (San Diego) 1010 2nd Ave. San Diego, CA 92101-4903 t.: (+ + 1) 619235 2049 www.fidm.com

Fashion Institute of Design and Merchandising (San Francisco) 55 Stockton St.

San Francisco, CA 94108-5829 t.: (+ + 1) 415 675 5200 vwvw.fidm.com

Fashion Institute of Design and Merchandising (Orange County) 17590 Gillette Ave. Irvine, CA 92614-5610 t.: (+ + 1) 949 851 6200 www.fidm.com

Fashion Institute of Technology Seventh Ave. at 27 St New York NY 10001 t.: (+ + 1)2122177999 www.fitnyc.suny.edu

International Academy of Design and Technology (Chicago) 1 North State St., Suite 400 Chicago, IL 60602 www.iamd.edu

International Academy of Design and Technology (Tampa) 5225 Memorial Highway Tampa, FL 33634 vwvw.academy.edu

Katherine Gibbs School 50 W. 40th St. New York NY 10018 www.gibbsny.com

Parsons School of Design 66 Fifth Ave., 7th Floor New York, NY 10011 t.: (+ + 1)212 229 8590 www.parsons.edu

School of Fashion Design

136 Newbury St.

Boston MA 02116

www.schooloffashiondesign.org

University of North Texas School of Visual Arts

Office of Undergraduate Admissions

RO. Box 305100

Denton

Texas 76203-5100 t.: (+ + 1) 940 565 2855 www.art.unt.edu

Fashion designers online

If you are stuck for inspiration or want to bring yourself up to date on forthcoming trends, why not check out the web sites belonging to the top fashion designers? Here are just some of the good sites:

www.alexandermcqueen.co.uk

www.annasui.com

www.antoniandalison.co.uk

www.balenciaga.com

www.betseyjohnson.com

www.bless-service.de

www.bruunsbazaar.com

www.burberry.com

www.christian-lacroix.fr

www.daniellenault.com

www.delphinepariente.fr

www.dolcegabbana.it

www.donnakaran.com

www.driesvannoten.be

www.elspethgibson.com

www.emiliopucci.com

www.ghost.co.uk

www.gianfrancoferre.com

www.giorgioarmani.com

www.giovannivalentino.com

www.givenchy.com

www.helmutlang.com

www.isseymiyake.com

www.jaeger-lecoultre.com

www.jaredgold.com

www.jasperconran.com

www.jeanmuir.co.uk

www.johngalliano.com

www.jpgaultier.fr

www.katespade.com

www.kennethcole.com

www.lacoste.com

www.lloydklein.com

www.lucienpellat-finet.com

www. marcjacobs .com

www.michaelkors.com

www.michikokoshino.co.uk

www.moschino.it

www.oscardelarenta.com

www.pacorabanne.com

www.patriciafield.com

www.paulsmith.co.uk

www.peopleusedtodream.com

www.pleatsplease.com

www. robertocaval li. it

www.seanjohn.com

www.soniarykiel.com

www.stellamccartney.com

www.versace.com

www.viviennewestwood.com

www.vuitton.com

www.yohjiyamamoto.co.jp

Dress Making

Dress Making

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