Become a Professional Fashion Designer

Becoming a Professional Fashion Designer

Discover How To Get Paid $1,000 per week as a Professional Fashion Designer. Let me share My Best 5 Tips for Stepping into The Fashion Industry: 1. Have Passion (for fashion) 2. Have Knowledge of new trends and emerging labels (know your competition) 3. Know what sells and what customers desire to wear 4. Be Prepared to do what it takes and work your way up. 5. Know how the fashion industry and retail industry works. Discover How You Can Achieve Long-lasting Dream of Becoming a Professional Fashion Designer! Discover How to Draw Your Designs like a Pro! Get the Dream Job You've Always Wanted. Get Paid for What You Love Doing! Start Your Very Own Fashion Line with Your Own Name! Hot Tips from the Pros: Learn the Fashion Industry Secrets! Save $$$ thousands on Fashion Course Fees! Learn How to Start Your Own Fashion Business and Be Successful! Trend Forecasting Tips- stay ahead of the fashion trends! Tips for finding a Clothing Manufacturer to make Your Clothes. Read more...

Becoming a Professional Fashion Designer Summary


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The Beginnings Of Fashion Illustration

Georges Lepape Fashion Illustrations

Throughout the centuries, artists have been inspired by costume and fabric. Fashion illustrators have depicted the latest fashions, publicizing not only the garments but their creators. As early as the mid-seventeenth century, the detailed and descriptive etchings by Wenceslaus Hollar represented the beginnings of fashion illustration. By the eighteenth century, fashion ideas began to circulate via newspapers and magazines in Europe, Russia and North America, The first engraved fashion plates were published in The Lady's Magazine in 1759 and, by the nineteenth century, technical Improvements in print meant fashion, and the outward expression of wealth it conveyed, was never out of the press. At the turn of the twentieth century, fashion illustrators were strongly influenced by art movements such as Art Nouveau, Art Deco and Surrealism. These were instrumental in determining new styles of illustration. During the same period, artists such as Matisse, Degas, Dali and Toulouse-Lautrec...

What Is A Xerox Machine In Fashion Illustration

Fashion Illustration With Markers

Watercolour and fineliner are used on a coloured paper to create this vivid, printed dress. The briqht translucency of watercolour paint is perfect for conveying the patterned fabric, with detail added using the fineliner. The face is unimportant in this fashion illustration so has been left out to place emphasis on the dress. There are all sorts of markers, including a variety of felt- and fibre-t ip pens. High-quality markers can be costly but give good, non-blotchy results. They are usually supplied in packs of toning colours or sold singly. The best types have a variety of nibs wide, medium and fine. Wider nibs are useful for blocking in areas of colour evenly. Skin-tone markers are invaluable for fashion illustration, giving a realistic flesh colour. However, while using markers is a quick, convenient way of adding colour, it takes a confident illustrator to apply them with conviction. Finelinerpens arc wonderful for emphasizing fine details, such as intricate embroidery or...

Fashion Drawings Using Inks

Ink is an alternative medium to paint that, if used properly, can create an interesting fashion illustration. Depending on the type of ink you use, you can make a variety of marks. Waterproof ink will produce solid, hold line drawings to which washes can be added, while non-waterproof ink will disperse in water, creating marvellous patterns. Indian ink has been used for centuries and, because of its versatility, is the first choice of medium for many illustrators. You can use ink directly from the jar or choose from a large selection of pens,

Earn while you learn fashion drawing

Drawing Figure With Dress

The primary purpose of a fashion drawing is to display and sell merchandise. Therefore, care must be taken in posing the model so that the pleasing fashion details show to best advantage. The three figures on this page were done for one assignment. Top-flight fashion artists often make several drawings showing different poses in order to give an art director an opportunity to choose the pose which he believes best displays the garment. These three illustrations show how one artist varied the poses in order to accentuate different parts of the dress. All three of them are good.

Fashion Illustration Info

Graham Rounthwaite's street kids show how, by the late nineties, fashion illustration began to depict real people rather than focusing solely on the perfection of fashion models. By the end of the twentieth century fashion illustration was no longer considered the poor relation of photography but instead a credible rival to it. Illustrators such as Jason Brooks, Fran ois Berthold, Graham Rounthwaite, Jean-Philippe Delhomme and Mats Gustafson spearheaded illustration's comeback. Berthold created a series of fashion illustrations that challenged previous styles. He presented cropped illustrations so that the head, shoulders, calves and feet were missing. The viewer's full attention was thus given to the garments illustrated.

Charles Frederick Worth Le Pre de la haute couture 182695

Charles Worth Fashion Designer

Haute couture and later became attention to detail the first fashion entrepreneur haute couture and later became attention to detail the first fashion entrepreneur modern luxury fashion. He has been hailed as the architect of luxury fashion branding and remains one of the most talented fashion designers of all time. He invented haute couture as we know it today and other modern fashion Charles Worth, an Englishman who went to Paris to enter the world of fashion, made a name for himself in haute couture and an indelible mark in the world of fashion. His name still commands great respect in fashion circles and beyond, even in France where the English have been widely regarded as lacking aesthetic appreciation. His high creative talent and business sense set the scene for the current modern-day luxury goods industry. He Figure 2.3 A current lingerie created the first true luxury fashion In 1838, at the age of 12, Worth started his apprenticeship with textile merchants Swan & Edgar of...

Fashion Design Figures

Fashion Designers Marilyn Monroe Style

Although it Is important not to overembellish a presentation so that it has more impact than the garment designs themselves, a carefully prepared presentation will support and strengthen the illustrations. These presentations underline the glamor of designs based on the worlds of film and theater In various ways. Dramatic photography and the use of a billboard poster style suggest a film-star theme, and sketches reminiscent of costume design, the use of spray paint and star motifs, and the portrayal of showgirl fabrics like satin, boned silk, diamant embroideries, laces, and feathers all evoke the theater. Marilyn Monroe's famous blllowing-skirt pose is reproduced in one set of drawings in another, Judy Garland's ruby slippers add a witty touch. If stuck for Ideas when presenting designs, it is always useful to think back to the original source. Garments inspired by a beautiful garden, for example, might well be photographed laid on flowers or hanging among branches. So long as the...

Lesson Earn while you learn fashion drawing

Sketch Body Fashion Mens

The photograph ol the model shows the desired position for this men's fashion drawing, care having been taken to show Ihe direction from which the light is coming. Q Observe, in Ihis finished sketch, how the important accents ol both figure and merchandise are dearly indicated and how, with the aid of a few simple tones of wash, yog con get much more contrast in both figure and merchandise than there is in the photograph. Note how the various tonal qualities in the photograph are either eliminated or greatfy simplified in the fashion drawing. The same principles of promotion which apply to women's fashions also apply to men's. The promotion of merchandise has a most important bearing on fashion art, and the method by which a single garment is promoted offers a wide range of fashion illustration, depending upon how many meihods arc employed, lb sell a single garment from the lime it is raw material uiiLil it reaches the consumer may involve promoting the fabric by the mill, promoting...

Fashion Design Drawing Course By Caroline Tatham Julian Seaman Copyrighted Marterial

Fashion Design Drawing Course

Fashion Design Drawing Course is aimed at aspiring fashion designers aTTd illustrators and -anyone with an interest in the fascinating world of style. The book is modeled around the fashion courses offered by colleges and universities, with twenty-four units each containing a project to lead you step by step through the process of Illustrating terrific designs. You don't need to know all about the big fashion names to take this course, nor do you need to be a genius with a paintbrush or sewing machine. The aim of this book is to unravel the mystique surrounding fashion, and to show how designs can be created through a systematic process of research and development, and the use of a range of illustration techniques. All you need to begin is enthusiasm and You don't need to be a sewing expert to create great fashion designs. You can explore the behavior of a made-up garment simply by draping fabric around a dressmaker's stand, and then incorporate ideas about pleating and gathering Into...

The Haute Couture Collections

Viktor Rolf Haute Couture

Viktor & Rolf brought an intellectual approach to the fashion process via art. They pursued haute couture because they found it to be the most sublime aspect of fashion. With Dutch government support and the Groninger Museum, the Netherlands, as their sole client, Viktor & Rolf were able to develop creatively without the pressure of maintaining profitability that most young designers experience. In their second spring summer 1998 collection at the Thaddeus Ropac Gallery in Paris, Viktor & Rolf created their signature atomic bomb sil-houette exaggerated on top and pencil-skinny on the bottom. The clothes were dedicated to the millennium (fit either for the biggest celebration ever or apocalyptic destruction) and were deformed with silk balloons, streamers, and other brightly colored party elements. The Viktor & Rolf label was recognized by the Federation de la couture, the umbrella organization that oversees the Parisian haute couture houses and their events. This prestigious...

Summerisation Of Fashion Illustration

Fashion Illustrator is intended as a rewarding reference book of practical advice and inspirational ideas to form a basis from which individual creativity can develop, and not as a bible to be followed word for word. As Coco Chanel is reputed to have said, To be irreplaceable in life, one must be different excellent advice for your sketchbooks and portfolio, and for life in general The following pages offer useful information to help you on your journey. You will find recommended further reading, addresses and websites of institutions and other worthwhile contacts, and a glossary of important words.

Costume design 150

Layouts Designs For Fashion Croquis

Costume designers -151, costume design gallery -152, illustration styles -154, research -155 Many of us dream about becoming a famous fashion designer with all the glamour, lights and panache that it entails. Names like Dolce and Gabbana conjure up images of stunning models strutting down the catwalks at the London, Paris, Milan and New York fashion shows in the most amazing creations. Glossy fashion magazines and street fashion also inspire our desire to be creative. However, if you wish to bridge the gap between fantasy and reality, you will need to learn how to draw professionally - an integral part of a designer's portfolio of skills. Fashion Artist - Drawing Techniques to Portfolio Presentation has been designed as a self-teaching book both for the novice and those who wish to enhance their drawing and design skills, and communicate their designs ideas on paper as part of the design process. Fashion Artist progressively guides you through a comprehensive set of fashion drawing...

Fashion Illustration

A group of young struggling fauve artists produced a generation of fashion illustration of lasting quality and celebrity. Under the original inspiration of Paul Poiret, and his pochoir printed Les Choses de Paul Poiret of 1909 and 1911 this period launched the careers of Barbier, Lepape, Iribe, Dufy, Erte, Marty, Benito, and Bonfils.

Warn ihm m m m m m provides

A visually led overview of fashion drawing, presentation and illustration. Featuring practical exercises, examples and tips, the book covers all aspects of fashion illustration from the initial inspiration through to range building and technical drawing. There is comprehensive advice on how to draw the figure, on the selection of art materials, the use of colour and techniques for rendering fabrics. A series of tutorials explores different media, both traditional and digital, and a showcase chapter traces the history of fashion illustration as well as featuring the work of thirty-five leading contemporary illustrators and artists. To help illustrators prepare for a career in fashion, there is guidance on portfolio presentation and a series of interviews with industry specialists.

Body Proportions Theory And Practice

Body Proportions Pose Variations Male

For creativity, so the impression created by a fashion illustration must be based admired. The fashion illustrator often aims to express the features that society This exercise is an important preparation for fashion illustration, as it will allow you to experiment with poses before you begin to concentrate on the details of the clothing. Men's and women's body proportions differ greatly, and men are generally taller. Women's shoulders are narrower and slope downwards, whereas men's are broad and fairly straight. Women have proportionately wider hips than men, who have wider necks. The most common exaggerations in fashion illustration are for the female figure to be drawn with longer legs and a smaller waist, and for the male to have broad shoulders and muscular, toned arms. The following diagram demonstrates useful facts for the illustrator to keep in mind when drawing the figure. A few useful body-proportion facts that a fashion illustrator should always keep in mind are shown In...

Zig-zag Collection Christian Dior. Autumn Winter 1950-51

Christian Dior The Magic Fashion

Christian Dior died at a time when the intense interest in fashion, and in particular in haute couture, was beginning to wane. Australian department stores continued to stage fashion parades, but they were nothing like the lavish productions seen in the late 1940s. The dictatorial voice of the French couture houses was undermined by the new pluralism in dress that gathered force at the end of the fifties. However, the extraordinary achievement of Dior ensured that everyone remembered him. Such was the interest in Christian Dior that two years after his death a local magazine commented that 'The name of Dior is a household word. Those who are interested in fashion may have heard of Balenciaga, Cardin or Balmain, but you don't have to be interested in fashion to have heard about Dior. His New Look has become as famous as the Battle of Waterloo or Lindberg's first Atlantic crossing.'10 1947 12 February presentation of the first collection, Spring-Summer 1947, with two lines Corolle...

Art Materials And Equipment

Pastel Painting With Coloured Papers

Finding a medium that suits your own particular method of working and your style is the best way to proceed. You should feel comfortable enough with it to produce work confidently. Consider your personality when selecting your artistic tools. If you are a careful, meticulous perfectionist you may be most at ease with precise art materials such as a pencil or pen. If you have a more energetic, fast-and-furious approach to illustration, you may enjoy the freedom of oil pastels, charcoal or paints. Experimenting frequently with new materials will encourage you to be more innovative in your work. Brand-new pots of ink, sharp, colourful pencils and acrylic tubes just waiting to be squeezed may look inviting but, to a beginner, they also hold an element of anxiety. The next section covers how to use art materials and equipment in fashion illustration, so that you can make your selection with confidence. Paper is the first element to consider when beginning a fashion illustration. There are...

Collecting Inspirational Items

Interesting Photo Fashion Background

Beach huts seen on an Australian beach have added interesting accents of colour to the dramatic shoreline. This scene could be used in a fashion illustration, or it could be that the colours inspire future artwork. Beach huts seen on an Australian beach have added interesting accents of colour to the dramatic shoreline. This scene could be used in a fashion illustration, or it could be that the colours inspire future artwork. A building's Interior structure can be as much a source of inspiration as that of the exterior. Interesting lines for fashion design or illustration can be seen in the timber structure of this wooden roof, A building's Interior structure can be as much a source of inspiration as that of the exterior. Interesting lines for fashion design or illustration can be seen in the timber structure of this wooden roof, A trained eye can spot artistic potential in almost anything. Look closely at the colours shapes and details of these rows of brightly coloured bangles, and...

Flats And Specification Drawings

A variety of terms are used to describe the drawing of a detailed garment specification. Flats, working (or technical) drawings, specs (or schematics) all describe the diagrammatic styles of representing an item of clothing. They are two-dimensional drawings of garment construction, showing front, back and side views with technical descriptions. They also show design details such as topstitching, trims and pockets. This style of drawing is most often used to accompany a fashion illustration, giving the viewer more information about how the garment is made to back up its visual description. We saw (on p, 75) how the Hats interpreted the illustration. Without them, it would be difficult to imagine the shapes that make up the outfit. Some designers actually work out their design roughs in this way if they find it easier to design ranges flat, rather than on a figure, in order to consider technical aspects as they work. The image (facing page, top left) shows a series of flat designs,...

Fashiondesign Presentation

Fashion Illustration Presentation

As a fashion-design student, you are expected, on completion of a project brief, to present not only a fashion illustration but all the design work leading up to it, in a portfolio. If you have planned carefully, then the same colour palette, characters, media and so on will have been used to work through the project, building a cohesive theme for the final artwork. The four images (facing page) show a selection of pieccs from a design student's project brief. Immediately, it is possible to establish some common features that link the work together. The mood board displays some defining images that have influenced the collection designs. The same character runs throughout all four pieces. A similar colour palette links the artwork, and the computer has been used throughout. The promotional fashion illustration does not require front and back views of the garments, as the designer has produced accurate specifications of each outfit in the collection. Creating an atmosphere and...

Fabric Rendering And Pattern Reproduction

Fabric Fashion Illustrations

Depicting the qualities of fabric accurately brings authenticity to a fashion illustration. To achieve a professional standard of fabric representation, develop an understanding of different fabrics and observe the way in which they drape and fall on the body. The best way to gain this knowledge is to sketch clothed figures. Notice the shapes the fabric makes around the body, rarely lying flat but moulding itself around the contours of the figure. Observe the way that looser garments hang while tighter fabrics stretch on the body, and practise drawing the effects. It would be useful to collect a range of fabric samples and practise drawing them, observing the way they fold and fall. It is also worthwhile visiting a museum or gallery and sketching from figurative sculptures to discover how fine fabrics are cleverly rendered in heavy stone. Visit the old-master paintings, too, to observe how these artists skilfully represented fabric. Always keep in mind that, although your fashion...

Earn while you learn

Mens Fashion Drawing Model

fashion drawing The photograph shows the merchandise to be sketched. The model is a rather tall man, perhaps six feet in height, and might approximate the average well dressed type as fashion visualizes him. Yet many changes must be made in constructing a men's fashion figure from this model. These changes range all the way from elongation of the figure by one and a half to two heads to the simplification of the tonal quaiities. The photograph has many gray values which are eliminated in a fashion drawing. This finished drawing indicates how the preceding finished pencil sketch would be rendered by you. It is best to put in various simple flat washes where needed. The next stage is to put in the wash for folds and shadows. Notice that the simple, direct, fiat washes add freshness and crispness to the garment. It is after your washes are determined that you add accent detail both in the features and the garment. This would complete the fashion drawing unless additional fashion detail...

Creating a cohesive collection

Garment Sketch

Fashion designers develop a whole range of related ideas to produce groups of garments that work not only as stand-alone outfits but also as a collection. A consistent approach to important factors such as color, shape, pattern, and proportion helps to create this cohesion.

Design Roughs And Range Building

Male Fashion Figure Templates

Fashion designers produce a series of connected ideas that are later realized in their clothing range. While garments work as part of individual outfits, they share linking elements such as colour, fabric, shape and styling so that, when viewed together, they create a cohesive collection. When a collection is shown on the catwalk it is easy to wonder how fashion designers produce so many new garments. How do their ideas get from paper to the bright lights of the fashion show, and how many designs do they complete to present a full range Also, how do they create the story of their collection The simple answer to all these questions is careful planning . At the rough-design stage, start making decisions about colour. Designers often tise a limited palette when building a range so that colours harmonize and outfits can be co-ordinated. The design roughs (below) have been painted using subtle watercolour shades of creams and browns, with greens and pinks acting as highlights. As you...

Starting with embroidery

Klimt Inspired Embroidery Designs

The previous unit demonstrates that fashion design can be driven by fabric development. In the same way, embroidery can be used as the starting point for a garment idea. You can draw on paintings for patterns and shapes to develop into embroidery designs. The artist Gustav Klimt, for example, used intricate and ornate patterns, and his work would be an ideal starting point for this exercise. You may have your own preference, but be sure to choose a source that contains sufficient decorative information to inspire you throughout your investigations. Look for shapes and patterns that can be simplified and adapted to your own design ends. painting, drawing, photography, gathered research, scrapbook ideas, and fashion magazine cuttings. As you work, gradually Isolate simple patterns and shapes that are easily interpreted into embroidery ideas, and use these to inspire some rough fashion designs. Select a suitable starting point for embroidery development. Combine textile and garment...

Illustrating bold print

Fashion Design Planning

11 is just as skillful to be able to illustrate the work of I other designers as to portray your own. This is the job of the fashion artist as opposed to the designer although fashion illustrators will, of course, bring their own design skills to the interpretation of the garments they have been commissioned to depict. As a fashion designer, however, it is also essential for you to be able to communicate your ideas effectively on paper. In order to do this you need to have the skills and objectivity of an illustrator at your fingertips. A good designer is a good illustrator. In this unit you will look at illustrating the print designs of found garments to practice the process of observing clothes closely and capturing their story on paper. By doing this, you will learn how to use the page to best effect to make as strong a statement as possible about your own design ideas. Because the focal point of the designs is the print and not the garment, the Innovative decision was made to draw...

Fine art and graphics

Fashion Design Prints

An important area for the fashion student to explore is print design, and one of the best sources of inspiration for this is the world of fine art. A print designer should be able to imitate the structure and style of a painting, and keep true to its color palette. Twentieth-century modernist painting provides especially rich material, as the fresh brushwork and bright colors lend themselves very well to print designs. Painters favored by textile designers include Dufy (who was himself also a print designer), Mondrian, Kandinsky, Miro, Matisse, and Picasso. The lines, shapes, and patterns of existing works of art and graphics can provide great inspiration for fashion designers. There isn't a painting In the world that couldn't be made to yield ten print designs, and the potential for manipulating graphic material is endless. The key to success in the first part of the project using fine art to create print design is to observe the works In great detail and imitate closely the style...

Discovering Sources Of Inspiration

Fashion Illustration Egyptian

American painter George Bellows (1882-1925) once stated, The artist is the person who makes life more interesting or beautiful, more understandable or mysterious, or probably, in the best sense, more wonderful. This is a tall order for the artist. With such expectations you are not alone if you feel daunted by the prospect of creating artwork, and not the only one who finds it hard to know where to begin. To help you to discover a starting point, this chapter reveals how to find inspiration, how to make visual use of the world around you and how to apply your observations in creating innovative fashion illustrations, designs and artwork.

Moodboard Design Theme Blue

Moodboard Design Theme Blue

The design of this striped trouser suit was inspired by the colours of the china In the previous mood board. The fashion Illustration has been displayed on complementary mount board. Printed fabric has been colour photocopied onto acetate to provide a background. Flat drawings of the garments have also been mounted with fabric samples. A promotional fashion illustration (above left) for the collection demonstrates how decisions made in the mood-board process can be applied when illustrating. The artist has continued the theme by linking the colours, and by using the same mount board to frame the illustrations. The mood board and illustration show how vital it is to think ahead and plan carefully when presenting your artwork. The final outfit (above right) seen on the catwalk demonstrates how the theme moves through the whole process.

Clarity and communication

Fashion Illustration Figures Children

It Is important to remember, when you illustrate your designs, that you are making abstract concepts from your imagination real to other people. Your fashion drawings may be very creative and evolve into works of art, but it is important that they can still clearly and accurately describe your design intentions. When you show your ideas to a client or a pattern cutter, they must be as clear about your designs as you are.

Small details big ideas

Concepts and let them inspire some simple fashion designs that display the fabric Ideas in their best light. rough fashion designs. Have you expanded from the original starting point to create unique textile designs Finally, sketch some fashion designs that show off your textile ideas to best advantage. Remember that an intricate fabric is often best shown in a simple garment shape.

Computerized Machine Embroidery

Computerized machine embroidery is almost like drawing with a digital needle instead of a pencil. The fabric is your canvas, and the needle and threads your brush and paint. You can plot your fashion illustration on a computer, transfer it to a digital embroidery program, and send the information digitally to your sewing machine. As the machine begins to sew, stitched lines appear on the fabric beneath and an instant piece of art is formed.

Fashion Customer Profiles

Fashion Design Roughs Templates

Designers have to strike a delicate balance between appealing to their own tastes and pleasing their customers. Good design and design that appeals to a designer personally are not necessarily the same thing. As the garments illustrated here demonstrate, being a successful fashion designer is not about creating wildly flamboyant costumes that look great on the page but are impossible to wear, but about channeling fashion sense and originality into a customer-targeted outcome.

Inventive Inspiration

Fashion Illustration Metalic

An interesting way to find inspiration for a fashion illustration is to invent a story around found objects. Try carrying out the exercise demonstrated on this page and see how your ideas differ from the illustrator's finished artwork. Start by looking carefully at the objects. Certain aspects will appeal to you more than others. You may find that a particular detail sparks off a train of ideas for a fashion illustration. The objects were chosen because they are commonly linked by age and colour all have an antique, aged feel and date back as far as 1908. Focus your attention on the objects to absorb as much information as possible before you begin your illustration.

What Is In The Book

Color Board Design For Promostyl

Enriched by case studies, example illustrations, practical exercises and tips, Fashion Illustrator covers all aspects of fashion illustration and presentation. It explores how artists find inspiration in the world around them, and how they use this inspiration in the creation of their work. Fashion Illustrator encourages readers to challenge themselves by experimenting with varied media such as collage, different drawing tools, digital enhancement and embroidery. Through this exploration, an understanding of the figure and experimentation with different illustrative styles, the reader will learn how to present the clothed human form artistically. Examining the work of both past- and present-day fashion illustrators encourages students to gain the confidence and skills to push ihe boundaries of their own work. In-depth discussions with leading contemporary fashion illustrators provide insights that inspire students to think beyond graduation to a career in fashion illustration or...


Fashion Templates Model Woman Figure

Sometimes making a simple copy of a figure from a photograph is the most helpful way to start a fashion illustration. You are already working with a two-dimensional image, which is easier than working directly from a three-dimensional figure. Moreover, if you do not have access to a life model at the appropriate time, drawing a figure accurately from memory is not a common skill, Most people need a source of inspiration to begin a drawing. Trace the outline If you select photographs from a magazine that give a clear indication of body shapes and proportions, your tracings can be used as the basis for a fashion-figure template. A figure template is a tool used by fashion designers to help them speed up the design process. It is placed under semi-transparent layout paper upon which the designer draws the garments, moving the template along the page to repeat the process. The template is used as a guide only. When the clothes are sketched in, the template...

Richard Gray

I am very interested in fashion design. I studied fashion at Middlesex University and, although it was always quite obvious that fashion illustration was my main interest, I would have been perfectly happy to have followed a career in fashion design. Fashion is still the main focus of my illustration work, although it is not confined to fashion by any means. Great fashion designers with real intuition and true creativity are incredible to work with. They are such a catalyst for ambitious creative work. What, for you, makes a successful fashion illustration Something truly reflective of the illustrator's personality, inspired by the creativity of a designer's work, without losing the essence of either.

Rebecca Antoniou

Rebecca Antoniou Work

I studied fashion design for three years and worked as a designer for seven, so really I came into illustration from a fashion perspective. Fashion, by nature, is always about the future and looking ahead, so it's natural for me, as an illustrator, to think in the same way. I'm always looking for something new, something different. From a drawing standpoint, it's much easier to illustrate something when you understand it, say how certain fabrics behave or how a garment would drape or fit. With fashion illustration you definitely have to be a little bit of a stylist too. Without this experience, I don't think my work would be anything like it is today. What, for you, makes a successful fashion illustration One year in Fine Art at Nene College, Northamptonshire. Three years in Fashion Design at the Kent Institute of Art and Design,

Illustration Styles

Marcel Vertes Schiaparelli

Fashion illustrators still contribute to advertising today. This image shows an illustrative advertising campaign for Topshop, by David Downton. Promotional postcards featuring his work were available in the store for customers to take away as a keepsake. The beginning of the thirties saw fashion magazines truly utilize fashion illustration, in both editorial and advertising formats. The fashion silhouette returned to a more realistic feminine form, and drawing lines were softer, textural and curved. A new romanticism was reflected in the illustrations of Carl Erikson, Marcel Vertes, Francis Marshall, Ruth Grafstrom, Ren Bou t-Willaumez and Cecil Beaton, Carl Erikson, known as Eric, emerged in the thirties as a remarkable draughtsman who would become an influential fashion illustrator for the next three decades. Eric represented every detail of garments with the lightest of brushstrokes. An advocate of observing the human figure and capturing the beauty of real life, Eric drew only...

Further Reading

Anne Allen and Julian Seaman, Fashion Drawing The Basic Principles, London. Batsford, 1996 Elisabetta Drudi and Tiziana Paci, Figure Draining For Fashion Design, Amsterdam, The Pepin Press, 2001 Gustavo Fernandez, Illustration for Fashion Design Twelve Steps to the Fashion Figure, New Jersey, Prentice Hall, 2005 Patrick John Ireland, Figure Templates for Fashion Illustration, London, Batsford, 2002 Julian Seaman, Professional Fashion Illustration, London, Batsford, 1995 4 presentation for fashion design Janet Boyes, Essential Fashion Design Illustration Theme Hoards, Body Coverings, Projects, Portfolios, London, Batsford, 1997 Kathryn McKelvey and Janine Munslow, Fashion Design Process. Innovation and Practice, Oxford, Blackwell Science (UK), 2003 Sharon Lee Tate, The Complete Hook of Fashion illustration, New Jersey, Prentice Hall, 1996 Caroline Tatham and Julian Seaman, Fashion Design Drawing Coarse, London, Thames and Hudson, 2004 5 historical and contemporary fashion illustration...

Lysiane De Royere

New York Style Illustration

In the constantly changing world of fashion, trend-forecasting companies offer a prediction service to members of the industry. Promostyl is an independent company specializing in style, design and trend research. Created in 1967, Promostyl now has a large international client base, including companies such as Adidas, Chanel, Coca Cola, L'Ordal, Orange, Swarovski, Waterman and Zara on their books. Promostyl employs fashion illustrators on a regular basis to help sell its trends. Launched in the early seventies by Danielle de Diesbach, of Promostyl, the Trend Book has become an indispensable tool for fashion and textile professionals. Today the Trend Book is a full-colour publication created using computer graphics with many colour fashion illustrations, in volume and in flats. These show clearly the accessories, colour ranges and garment shapes, prints, badges and logos of the future. Each fashion trend is divided into various stories as outlined in the images (facing page). The pages...

Drawing From Life

Fashion Illustration Sketches Men

The figure has occurred throughout art history as a central theme for exploration drawing the nude figure from life has been practised in art academies for centuries. Clothing brings further challenge and diversity to drawing the figure and, from this, the art of fashion illustration has developed. At its most basic, a drawing is nothing more than a series of marks made on a surface by one person that another can understand. In fashion illustration, drawing the figure is more about developing your own style, and creating individual studies that convey personality and meaning, than about accuracy. However, this is not an excuse to draw a figure with, say, a disproportionately large head because you are The nude human figure must serve as the basis for all figure study and fashion illustration. It is impossible to draw the clothed figure without knowledge of the structure and form of the body underneath. In the twenty-first century, artists and illustrators no longer tend to study...

Outure an

Dior Total Look 1955

Such boldness from one so timid was enough to convince industrialist Marcel Boussac when Christian Dior came to him with his plan to create a fashion house under his own name, something 'small and secluded, with very few workrooms within them the work would be done according to the highest traditions of haute couture and would be aimed at a clientele of really elegant women'.2 It would produce only clothes 'which would give an impression of simplicity, but would in fact involve elaborate workmanship'3 to cater to markets abroad. The die was cast, and on 8 October 1946 the Societe Christian Dior was formed. originally training for a diplomatic career, setting up an art gallery and travelling widely outside France. He worked briefly as a fashion illustrator, but from 1938 to the declaration of the Second World War he was employed as an assistant to couturier Robert Piguet, and then became a junior designer for Lucien Lelong. At Lelong's he learned a sense of fabric, honed his creative...

Us trai l a

Haute Couture For Magazines

Mention Christian Dior to Australians with memories of the postwar years, and they are likely to recall the excitement of seeing the New Look after years of wartime austerity. The success of Dior's New Look sparked the revival of haute couture, and his authoritative word made headline news both in France and abroad. The postwar period was a time of intense interest in French fashion and Australia became part of an international audience that played an important role in the making of 'French style'. women could enjoy the 'luxury and glamour of Paris high fashion and at prices to suit all pockets'. Later in the year, the store invited the Paris designer Pierre Balmain to Sydney to lecture on fashion and to design clothes specifically for 'the Australian woman'. The underlying assumption of the store's new policy was that it was every Australian woman's dream to own a creation from a Paris couture house.

Working Sketchbook

Fashion Research Sketchbook

Inspiration from the research also carries through into the fashion illustration. Instead of the obvious white paper, sheet aluminium was used as a background for the artwork. The figures were sketched in permanent marker and paint, with the clothing added separately. Heated copper was used to create a bodice and skirt while other outfits arc made up ofappliqued leather and denim. Topstitching and garment details were drawn using silver pen. All of these techniques, first explored in the research, demonstrate the value of researching and exploring a theme in your sketchbook.


Primary Colour Fashion

In our daily lives we are surrounded by colour and make choices about it regularly in the way we dress, decorate our homes, even when we buy a car. I laving an eye for which colours work well together is essential for the fashion designer or illustrator, whether you are choosing a scheme for a portfolio project, planning a colour-themed collection or selecting colours for a dramatic fashion illustration.

Jeffrey Fulvimari

Fashion Illustrator Jeffrey Fulvimari

Commercial fashion illustrator I overstep gallery structures and head straight for the shopping mall, says Jeffrey Fulvimari, creator of the doe-eyed fashionable girls that grace numerous products worldwide. Jeffrey's highly successful fashion illustrations have appeared on everything from Stila cosmetics and Louis Vuitton scarves to a Grammy award-winning CD cover for The Complete Ella Fitzgerald Songbooks. liven as a child Jeffrey was always enthusiastic about art. He says I was encouraged by my teachers to express opinions, and they often held up my work as an example for other pupils. I won a big art award when 1 was very young, so I guess you could say I had a following since First grade Jeffrey continued his education at The Cooper Union, New York, and Cleveland Institute of Art in the USA. He originally trained as a fine artist, producing conceptual art. However, to generate an income, he decided on illustration as a career. Fashion illustration drew me in because it was not...

Giovanna Cellini

Giovanna Cellini

Are you Interested in Fashion I studied fashion design and I collaborate professionally with various clothing labels as a print designer. It's interesting how people relate to fashion, how everyone has a personal sense of style, a preference for certain colours, even if only in the minute details. I think that getting dressed is a form of art. What, for you, makes a successful fashion illustration I think that a successful fashion illustration, or any illustration for that matter, is made by a combination of different elements. I think that respecting the brief and representing the garment are important, but the illustration should also possess an extra quality, an idea of style that is unique to the illustrator. Fashion Design at Istituto Europeo del Design in Rome, Italy. After that I moved to London, where I took a BA Hons in Graphic Design at Camberwell College.

Alma Larroca

Fashion Technical Drawing Men

What, for you, makes a successful fashion illustration The use of original and attractive techniques, for representing the fashion world in many different and interesting plastic and graphic ways, where at times the role of the illustrator is mixed with the role of fashion designer.

Presenting your work

Fashion designers are in the business of visual communication, and effective presentation of work is all important. Your brain may be teeming with innovative ideas and you may produce the most original designs, but none of this will matter if you are unable to communicate your vision. In the fashion business, first impressions really do count. When you show your work, you need to ensure that your presentation looks as professional as possible organized, well mounted, and clean, as well as accurate, clear, and creatively appropriate.

Who Is This Book

For the purpose of this book the term fashion illustration is broad. It covers a wide range of art work created by fashion designers and fashion illustrators. Under the umbrella of fashion illustration, this book focuses on the fundamentals of fashion drawing and presentation throughout the design process. As the fashion-design student must present fashion ideas to gain employment on graduation, Fashion Illustrator explores the skills required to create an effective portfolio. Imaginative research directions are revealed, as well as how to illustrate fashion ideas, how to represent garments technically and how to compile mood boards. While Fashion Illustrator provides a valuable knowledge base for the fashion designer, many successful designers only design clothes. It is common for such designers to employ fashion illustrators to present their collections and promote their labels. The fash ion-illustration student's portfolio will therefore be geared towards advertising and promotion....

Visiting a museum

Deconstruction Fashion

Museums can sometimes seem dull or dumbed down to cater to schoolchildren. Don't be put off a single collection of antiquities could keep a designer in ideas for a lifetime. Borrowing and adapting ideas from the past Is not just acceptable in fashion design, but an essential way of obtaining raw materials. When you first visit a museum, it is best to spend at least half a day getting a general overview of the exhibits. Take the time to find objects that inspire you. It is only by looking more closely at a piece that its details and subtleties become clear, and only when you draw it can you be sure that you are truly observing it. Your sketchbook will then provide you with hundreds of starting points for planning a collection. Think both big and small look at the overall shape of the object and also at the tiny detail. Play Consider how the aspects of the source that you have noted in your sketchbook lines, colors, outline, mass, decoration, texture might translate into fashion...

Not just pencil

When one uses the term drawing, the most obvious tool that springs to mind is a pencil, with all Its various grades from hard to an almost creamy softness. However, as you have seen in Unit 10, you can draw even with paper torn from a magazine. When you use your imagination, there Is no limit to the materials you can employ to achieve the look you want. Slow-drying paints, such as oils, are not really suitable for use in fashion illustration, but there is a wide range of other media to choose from, including colored felt pens, water-based paints, crayons, or a mixture of several of these. In recent years, the mouse on a personal computer has to some designers become equal H in importance to the pencil and brush. Some materials may suit your way of working better than others, but until you have tried a large selection, you will never know. Experimenting with new ways of working is very stimulating and also enjoyable. It is worth repeating that it is never a crime to try and fail. It is

Designing to a brief

As a fashion designer, you will always have a client or target customer in mind. You cannot afford to be self-indulgent and simply create designs to suit your own tastes. It is, however, perfectly acceptable to develop a recognizable style. You will notice that all the famous fashion houses have their own particular style the clothes have a unigue flavor that reflects the philosophy of the designer. Another very important factor is the nature of your target customer. You should aim to construct a profile of the kind of person who is likely to wear the designs you will produce for each project. Fashion designers call this imaginary, or indeed sometimes real, person their muse. You can create your own muse by building up a selection of magazine images that represent your customer. You will need to consider gender, age, economic status, lifestyle, occupation, and anything else that could Influence choice of fashion. What does your muse do for a living What does he or she like to do on...

Further education

Graduate Fashion Week Stands

Fashion is a glamorous industry that many find attractive, resulting in much competition for places on fashion courses. Before applying, research the type of course that will suit you best. The aim of a university course is to make your training as relevant as possible to a job in the fashion industry, so the correct course choice at this stage is vital. It is no longer as simple as choosing to study fashion courses with similar-sounding titles vary considerably. Fashion design and garment construction dominate many degree courses, but fashion illustration and promotion are also often key areas. The following list demonstrates the variety of fashion-degree courses offered Costume Design Fashion Design Fashion Design with Business Studies Fashion Design with Retail Management Which is your strongest piece of work and why Which fashion designers do you admire Which fashion illustrators inspire you A degree course is not the only route to a career in fashion illustration. Many people...

Where to start

Skin Tight Garment

The angled elegance of structures such as the Chrysler Building can be captured in a fashion design. Why not let a multistory building Inspire a tiered skirt, or add dangling beaded ribbons to mimic the pattern of Its windows Give a design a 1950s feel by Incorporating the distinctive shape of a Cadillac's tall fins (left). The Easter Island statues (right) are also iconic references to these enigmatic figures in a fashion Illustration could have a striking effect.


Tehnical Drawinngs Mans Jackets

Throughout your education and career as a fashion designer, you will need to present your design ideas, technical drawings, mood boards and promotional fashion illustrations in an effective way. This chapter looks at how to use your initial inspiration and sketchbook ideas to create original designs and build ranges. It will show you how to present your ideas to a professional standard without limiting your creative flair, and how to gear your presentation style to suit a particular client or market.

How to use this book

Following the format of a college course, this book is divided into twenty-four units, each one looking at an aspect of the illustration of fashion design. The units are grouped into four chapters, so you progress logically from finding inspiration to using illustration techniques to planning a collection to presenting your ideas. Throughout the book, inspiration files provide background information on topics approached in the units. Each unit sets a project to complete, defining the objective and describing exactly how you go about achieving it. Answering the self-critique questions will help you assess what you have done, and you can also compare your work to the designs in the showcase that completes each unit and presents successful interpretations of the project. Illustrations show examples of images that could inspire fashion design the captions suggest how.

Adobe Photoshop

Adobe Photoshop is a bitmap (or raster) picture-making application. It is ideal For creating soft, painterly effects and allows you the freedom to create fashion illustrations from many starting points. Imagery can be gathered and imported from various sources, such as scanners, drawing applications, digital cameras, photo CDs and video capture. A Photoshop file is a digital picture made up of a monolayer of picture elements, or pixels for short (tiny square dots of colour). A typical file is built up in layers, so you can work on specific areas independently,


Painting is a traditional technique that is sometimes overlooked by students. It is often easier to fill an illustration with colour using technology rather than mixing the colours yourself in a palette. However, acrylics produce strong colours and can be applied straight from the tube or watered down, making them an incredibly versatile medium for fashion illustration, Watercolour paints are also a fairly flexible medium especially when mixed with water to create exciting patterns.

Drawing from your

11 is never easy to put that first mark on a blank sheet I of paper. A valuable exercise, therefore, for the student of fashion design is to practice drawing a collection made up from garments that already exist, giving an overall look to a selection of unrelated items. By choosing pieces from your own wardrobe, you are making sure that you start with clothes that you like and already coordinate to best effect every time you go out. You know on which occasions you would wear them and therefore have some idea of the style of illustration that might be appropriate casual, chic, or glamorous. Sometimes you need to be very literal in your drawings at other times you can be more flamboyant. In this unit, you will explore how to project not simply the shape and color of the clothes but also the overall image. Boldness Is often the best approach be confident and use your own style in your illustrations.


Fashion Illustration Templates

Fashion-illustration titles line the shelves of bookshops, magazines often illustrate features rather than use photographs, and illustration is a popular medium for fashion advertising. The art of fashion illustration is once again in vogue, but will this trend continue The answer must be yes. In an age of increasing standardization and automation, we yearn for the individuality expressed by the new trend-setting image-makers. Fashion illustrators who experiment skilfully with unusual media and innovative design are warmly welcomed. While fash ion illustration continues to develop and offer fresh interpretations, its place in the future commercial world is assured,

Influences on Contemporary Dress

How Women Dress After The War

ORIENTALISM The Orient has been a source of inspiration for fashion designers since the seventeenth century, when goods of India, China, and Turkey were first widely seen in Western Europe. While the use of the term Orientalism has changed over time, it generally refers to the appropriation by western designers of exotic stylistic conventions from diverse cultures spanning the Asian continent. Model in Scherrer 2004 haute couture design. Asian and other ethnic influences began finding their way back into fashion lines in the 1960s and continued to make an impact into the early 2000s. AP Wide World Photos. Reproduced by permission. Model in Scherrer 2004 haute couture design. Asian and other ethnic influences began finding their way back into fashion lines in the 1960s and continued to make an impact into the early 2000s. AP Wide World Photos. Reproduced by permission. another innovator who readily embraced Orientalism. She was inspired by the kimono and created some of the earliest...

Scotland and the Fashion Industry

Scottish clothing manufacturers, designers, and retailers tend to be of international significance only when they are linked to the knitwear or textile industry. Notable exceptions to this include the retailer John Stephen, who initiated the Carnaby Street boutique phenomenon of the 1960s, and the designers Bill Gibb, Alastair Blair, Pam Hogg, and Jean Muir. In the twenty-first century anonymous Scottish-based knitwear and textile designers continue to make an important contribution to international fashion, supplying international brands such as Prada, Dolce & Gabbana, and Ralph Lauren. Many twentieth-century fashion designers have referenced Scottish dress

Luxury fashion branding strategy development

Other important elements of a luxury brand are an indelible impression, a recognizable style, fast and high fashion design turnover, a strong country-of-origin link, especially a country with a strong reputation as a source of excellence in luxury fashion (such as France and Italy).

Contemporary Scarification

SCHIAPARELLI, ELSA The Italian-born Elsa Schi-aparelli (1890-1973) was in many ways an outsider, yet one who successfully made her way to the heart of French haute couture in the interwar years, operating her business between 1927 and 1954. Born in Rome in 1890, the daughter of an orientalist scholar, she first left Italy in

Mariano Fortuny y Madrazo

Fortuny Robe Delphos

Fortuny was born into a family of artists, so it is no surprise that his work focused on the artistic element of fashion. Although his talents and interests were broad, spanning from lighting design and inventions to sculpture and photography, he was a painter foremost. In addition to traditional painting, he created textile designs using painting techniques. This painter was an unlikely fashion designer. He disliked the trendiness and commercialism of fashion, preferring the natural form to the corseted contortion in vogue during the 1900s. Theater introduced Fortuny to fashion. His first creation, Knossos scarves, were made in 1906 for the first performance at the theater he designed for music patroness Comtesse Bearn. These simple silk scarves, which were decorated with geometric patterns, wrapped around the dancers and became unique with each individual dancer's movements. Fortuny continued making the scarves until the 1930s. The success of the scarves piqued his interest in...

Jhane Barnes Jane Barnes

Inaugural Council of Fashion Designers of America Menswear Design Award, 1981 Barnes studied fashion design at the Fashion Institute of Technology in New York City. She began her design career in 1976 when she produced 1,000 pairs of pants for a retail executive. Barnes emerged on the menswear scene during the Peacock Revolution of the 1970s when many men adopted more expressive, flamboyant forms of dress. During this decade, Barnes's futuristic designs attracted many customers including rock stars such as Elton John and John Lennon. Molded shoulders, button-up collars, and bag pockets represent some of her early innovative design elements. By 1980 Barnes had shifted from using unusual features to employing unique Although Barnes continues to produce menswear, in the late 1980s she reallocated much of her creative energy to designing textiles. Using Macintosh computers, mathematics, and fractal geometry, she creates textile designs for clothing, accessories, furniture, upholstery, and...

Coiffure pour le soir

Shoes Poiret

Duty's early career as an illustrator and textile designer began with Poiret in 1911. Shortly after, he became art director for the Lyons silk firm Bianchini-Ferier, for which Iribe and Martin also designed. The distinction between artist and fashion designer is blurred in Duty's sketches for textile manufacturer Bianchini-F rier.

The twentiethcentury fashion explosion

Throughout the twentieth century, fashion relentlessly evolved and influenced society and several luxury fashion designers whose brands remain in existence emerged during this period. The fashion product categories were also expanded to include accessories and cosmetics, encouraged by the craving for fashion change as a result of the end of the Victorian era with the death of Queen Victoria of England in 1901. During the early part of the twentieth century, Charles Worth, the inventor of haute couture, remained the supreme fashion force and the most respected couturier in the world. However, the rapid development of the luxury fashion market and the rise of other talented designers led to fierce competition. A notable competitor was Gabrielle Coco Chanel who launched her business as a hat-maker for the French aristocracy in 1910 in Paris. Chanel quickly created a niche market for her business, which led to its rapid expansion. Other designers that posed as competitors to Worth were...

So what is luxury fashion branding all about

Luxury brands set the fashion trends for every season during the fashion weeks held in Paris, Milan, New York, London and other prominent cities. In the past century, haute couture designers like Christian Dior and Valentino decreed the colour of every fashion season and the cut of every jacket through their designs. Presently, the scenario is gradually changing as a result of a wider choice and variety in brand and product offering fuelled by branding. However, luxury fashion designers are still considered like demi-gods in the fashion business. They tell the consumer public what to wear and not to wear, indirectly determining the tastes of the fashion society. If Marc Jacobs of Louis Vuitton showcases white as the colour of a fashion season behold the world of fashion adopts white. If Karl Lagerfeld at Chanel decides that wedges should be the must-have accessories for a fashion season, then wedges it must be. If Jean-Paul Gaultier at Herm s rises in the morning and is suddenly...

Les Robes of Paul Poiret

Using the pochoir method of printing, resulting in brilliantly saturated areas of color, Paul Iribe juxtaposed Poiret's graphically striking clothes against stylishly arranged backgrounds including pieces of antique furniture, decorative works of art, and old master paintings. The dresses, depicted in color, popped out from the black-and-white backgrounds. This inventive approach was tremendously influential, not only affecting future fashion illustration and photography, but cementing the relationship between art and fashion and probably inspiring the launch of such exquisitely conceived publications as the Gazette du Bon Ton.

The Mouth analysis and structure

Body Sketch Outline

For a student who is training for the profession of fashion design, the representation of the head is probably the most complex artistic subject-matter. The body has no other anatomical part as diversified in its form, size, proportions and expression. Therefore an in-depth analytical study is necessary, accompanied by systematic exercises to acquire the necessary ability to reproduce the head by rote. The overall structure of the head is similar to an egg, whose upper part consists of the cranium and whose lower part consists of the face and the jaws. The drawings below show three highly simplified representations of the head and each has been divided into four sections by drawing in the horizontal axis AB and the vertical axis CD.

Charles Frederick Worth

Charles Frederick Worth

Charles Frederick Worth The Father of Haute Couture launched many new fashions during his career, including the massive hoop skirt of the 1860s and the bustle of the 1870s and 1880s. The bustle silhouette involved elaborate substructures to support the volume of the draped fabric. In 1874 Worth's two sons, Jean-Pierre and Gaston, came to work in the company. Although the house's business declined during the Franco-Prussian War, at which time the elite clientele was forced to leave Paris, those newly in power were just as willing to spend lavishly on their wardrobes thus, the Worths continued to prosper. By his death in 1895, Paris was once again as elegant and extravagant as the city he had known in the 1860s. Haute couture was preparing for L'Esposition Universalle of 1900, during which over a million visitors would come to Paris and view les Toilettes de la Collectivitee de la Couture, an exhibit featuring the creations not only of Worth, but also of Paquin, the Callot Soeurs,...

Making It Perfect with Fractions

When you see a beautiful dress or a cool shirt, do you think of fractions Probably not. But fractions and clothing go hand in hand. Fashion designers use fractions when they make clothes. Suppose a fashion designer makes a prototype of a shirt. The shirt's collar will have a thin strip of fabric added around the edge for decoration. After making the collar, the designer sees that the strip looks too wide. He must cut off some fabric from the strip. But how much The designer can subtract fractions to find out. He looks at his sketch and sees that the strip

Case illustration 1 the Armani brand extension success story

Armani Brand Extension

The brand Giorgio Armani is considered to be Italy's most glamorous luxury brand. The founder and designer of the brand, Giorgio Armani, is also widely viewed as one of the most talented fashion designers in the world. He is the source of much of the brand's allure and intrigue. His personality and disposition in addition to his creative talent and business acumen have contributed to establishing the Armani brand as a global fashion empire and one of the most valuable brands in the world. Giorgio Armani is also one of only a handful of fashion designers with full control of their companies. This is mainly as a result of his successful blending of the delicate combination of creativity and commercial know-how. As a fashion designer and businessman, Giorgio Armani has earned a pristine reputation worldwide. He has been heralded as 'The Indispensable', 'The King of the Catwalk', 'The Fashion Maestro' and 'The Most Fabulous Italian Miracle', by the international press.

Popular fashion poses

Side Poses Fashion Figures

The key to fashion drawing is to start by perfecting a number of standard poses as outlined in the Figure Matrix (page 13). From this platform, a wider selection of poses can then be developed by simply varying the arm, leg and head positions. Reverse the drawings and you have more variations.

Finishings And Trimmings

Basic Skirts With Yoke Gathers And Flare

A novice fashion designer will have a little difficulty in arranging the various elements of finishing in a harmonious whole. Normally the tendency is to simplify the item of clothing, reducing it to something simple and basic or to exaggerate the dimensions and the details, thinking that the more complicated an item of clothing is the better the final result will be. Nothing could be further from the truth, Fashion plates are the primary means of visualising ideas and concepts in costume and fashion design. To give an accurate impression of what is in a designer's mind it is vital to have complete mastery of the rules of figure drawing. Here, realism and anatomical precision are the chief values, whereas for costume and fashion, stylization and exaggeration are ways of adding individuality and verve to a plate, and of focusing attention on specific elements.

The celebrity connection

Contemporary Luxury Brand Endorsement

Celebrity endorsement of luxury fashion is hardly a new phenomenon but has been in practice for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house, La Maison Worth, he sought a high society lady and influencer of court fashions Princess Von Metternich, wife of the then Austrian ambassador to France and close friend of Napoleon's wife Empress Eugenie. This celebrity's patronage and connection with La Maison Worth contributed immensely to the success and status of Charles Worth's couture house as the most influential in the world at this time. Celebrities are highly important and valuable to brands especially in the luxury fashion sector. There is no argument about this. They wield enormous power in fashion circles and can contribute to making and breaking brands....

Madame Gres Germaine Barton

Madame Gres, known as the grande dame of haute couture, contributed fifty years of her extraordinary talents to the world of fashion by focusing on the fabric and the body as one. A perfectionist, she was not concerned with the functionality of dress, rather in sculpting fabric into exquisite pieces of art.

Dior Eric Illustration

Courtesy The Stapleton Collection

'Sandwiched between two world wars, between Poiret's harem and Dior's New Look, two women dominated the field of haute couture -Schiaparelli and Chanel.' As has often been said, the twenties and thirties represent the 'golden age' of fashion illustration. Cond Nast's admiration for Vogel's Gazette du bon ton encouraged him to invest heavily in illustration within the pages of Vogue. And from 1910 until the outbreak of the Second World War, its cover - always of greatest impact and importance - featured an illustration by one of his team. Vogue's early illustrators - Helen Dryden, George Wolf Plank, Georges Lepape and J. C. Leyendecker - were joined after the First World War by an influx of Europeans, including Eduardo Benito, Charles Martin, Pierre Brissaud, Andr Marty and Mario Simon. However, Vogue's prime objective - often expressed by Nast and his indomitable editor-in-chief, Edna Woolman Chase - was to show fashion to their readers in as much informative detail as possible. Here...

Fashion figure proportions

Human Proportions Female

The typical female fashion figure is illustrated as young and slender with elongated legs and square shoulders. Fashion figures are measured in head lengths and head widths which is the simplest measurement for checking body proportions. The female figure measures seven to eight head lengths in height (Fig. 4.1). In contrast, the female fashion figure can measures nine to ten head lengths or more (Fig. 4.2). Fashion figures retain the basic proportions of the human form from the head through to the crotch. Extra length is added to the legs to give a more dramatic, stylised look and to give clothing designs more dynamic appeal (Fig. 4.2).

Street Scents and Scenes

17th Century Street Scenes

The twentieth century saw the birth of fashion designer fragrances (primarily of French origin). They were Chanel No. 5 advertisement. Chanel launched its No. 5 perfume in 1921. It was one of the first and most popular of the fashion designer perfumes that dominated the fragrance market of the twentieth century. The Advertising Archive Ltd. Reproduced by permission.

Moscow House of Fashion

In 1934, fashion consciousness was officially confirmed as part of Stalin's mass culture with the opening of the House of Fashion in Moscow. The established fashion designer Nadezhda Makarova was its first director, while the doyenne of Russian fashion, Nadezhda Lamanova, was appointed artistic consultant. The main task of the designers and the sample-makers engaged by the House of

Yves Saint Laurent Yves Mathieu SaintLaurent

Yves Saint Laurent Trouser Suit 1960

International Fashion Award, Council of Fashion Designers of America, In addition to fashion design, Saint Laurent pursued theater design during the 1960s. He designed sets and costumes for numerous plays and ballets. When he designed Catherine Deneuve's wardrobe for Belle de Jour in 1965, he initiated a lifelong friendship with the actress. Realizing the importance of his growing ready-to-wear business, Saint Laurent announced in 1971 that he would stop showing haute couture to concentrate on pret-a-porter. That same year he introduced Rive Gauche perfume. His hiatus from haute couture was relatively brief, as he quickly discovered that the haute couture collections fueled the demand for ready-to-wear clothing. For much of the decade, Saint Laurent designed collections that emphasized classic styles and reinvented versions of his standard pieces the smoking, the trouser suit, the tunic, and the safari jacket. the first designer to present his haute couture collection on the Internet,...

Valentino Valentino Clemente Ludovico Garavani

How different it was when Valentino first came to Paris in 1950, from his home in northern Italy, where he had taken fashion design courses and studied French to prepare for his move to the world's fashion capital. He took courses at the Ecole Chambre Syndicale de la Couture and won a competition sponsored by the International Wool Secretariat, the same organization that sponsored a competition for which Karl Lagerfeld received recognition, shortly thereafter. He worked under Jean Desses for five years, under Guy LaRoche for two, and then as assistant to Princess Irene Gal-itzine. By 1959 Valentino was living in Rome, where he opened a small atelier on the Via Condotti.

The confusion and clarification of fashion cobranding

The attempt at co-branding is believed to have been started by haute couture designer Pierre Cardin in 1959, through his attempt to fuse luxury fashion and mass fashion. He fused his then highly luxurious brand name with then supermarket Printemps, where he presented his first pr t- -porter collection to the shock of the world of high fashion. As a result, he was expelled from the French fashion governing body La Chambre Syndicale and was regarded as a sell-out. Fast-forward to 1987 and venerable Japanese luxury fashion designer Yoji Yamamoto designed his first sportswear collection for Adidas under the brand name Y-3. This generated a buzz in the fashion press and several 'analysts' tried to understand the motive behind the collaboration apart from the commercial gains. This action was promptly termed the 'commercialization of exclusive fashion'. The partnership remains in existence and has broadened to a product range including apparel, footwear and accessories. Adidas is also...

Halston Roy Halston Frowick

Roy Halston Frowick

It was only a matter of time before Halston would expand into clothing. Bergdorf Goodman offered him an opportunity to design clothes in 1966, and his first ready-to-wear collection was sold in the Halston boutique at the store. This arrangement was short lived. He left Bergdorf Goodman in 1967, and it closed the boutique upon his departure.

Corporate and brand strategy

The corporate strategy of Pierre Cardin has been related to innovation and creativity both in fashion design and business approach. Pierre Cardin is a highly talented fashion designer and an astute businessman. He is an innovator who adopted several aspects of the current fashion management early in his career when they were considered as near taboos. His vision and innovative (sometimes radical) approach to fashion has led to numerous fashion revolutions such as the emergence of the premium fashion sector and other fashion retail practices like licensing, global expansion, brand extension and diversification. He was the first fashion designer to adopt several practices discussed in the following points He was the first haute couture fashion designer to launch a ready-to-wear collection in 1959, at Au Printemps in Paris. Until then, high fashion had been exclusively for the privileged wealthy few and Pierre Cardin's attempt to take high fashion to the masses had never been heard of in...

Nicola White and Ian Griffiths

This book derives from a series of lectures organised by Kingston University in collaboration with the Italian manufacturer retailer MaxMara. The lectures, entitled 'Perspectives in Fashion', were launched in 1994 to explore emerging themes in the history and theory of fashion, with the objective of considering them in the context of contemporary industrial practice. Both Kingston and MaxMara shared the view that this would primarily benefit students of fashion design, opening their eyes to the intellectual significance of their chosen field, and would consequently be of service to the industry itself. ID Magazine reported in 1999 that 'the 90's have been a decade of heightened celebrity and fashion designers some of its brightest stars. The grand narratives of fashion fame are as fascinating as any pop or celluloid',1 whilst the sociologist and anthropologist, Joanne Finkelstein notes that fashion 'now functions as a form of global entertainment reported in the nightly television...

Communist Fashion Congresses

From that period onward, the official fashions were exhibited in glamorous fashion drawings and photo shoots in state-owned women's magazines, representative fashion shows, and ambitious presentations at domestic and foreign trade fairs. However, clothing design, production, and distribution remained highly centralized throughout the communist world, leading eventually to serious shortages and dilution of quality. A glamorous official communist version of fashion existed as an ideological construct, despite the shortages and poor quality of clothes in everyday life. Annual fashion congresses between communist countries, at which new fashions were proposed and adopted, began in 1949 and continued through the end of the communist period.

Case illustration 3 the effect of licensing on Pierre Cardins brand equity

Pierre Cardin, whose name and business has one of the highest global recognition levels in the luxury fashion sector, is not only a fashion design icon, but has also become an institution. At his current age of 85 years, Pierre Cardin has a career in fashion spanning more than 65 years. He continues to preside over a fashion empire that he built from nothing and still owns 100 per cent. He has been described as the godfather of the fashion industry and as an unparalleled revolutionary.

The Crisis of the Early 1930s

After the 1929 Wall Street crash, panic ensued in 1930 following the US imposition of a 90 per cent import tax on Paris haute couture garments under the new Hawley-Smooth bill. Paris lost its entire fleet of US buyers over the 1930-2 period and costs simply had to be cut. Thus in 1931, Chanel designed the first range of couture evening dress in cotton to bring costs down as her company was hit badly when both commercial and private US consumers stayed away. What on earth was to be done It was at this exact point, in 1932, that Chanel turned briefly to Hollywood as a source of income and vitally needed international publicity. She accepted a lucrative invitation to work for Samuel Goldwyn, a project that met with signal failure. However, by 1935, as her couture business picked up again, she was employing 4,000 workers, making 28,000 model garments a year and no longer had any need for Hollywood approval or publicity.15

Licensing methods and results

The Pierre Cardin brand image is currently more negative than positive among the luxury consumer population. The extensive licensing, brand extension and product diversification have contributed significantly to the devaluation of the brand's image. These have overshadowed the creative work of Pierre Cardin in haute couture and pr t- -porter and relegated his innovative fashion revolutions to the background.

Selected Bibliography

Munich, Germany Prestel-Verlag, 1990. Leese, Elizabeth. Costume Design in the Movies An Illustrated Guide to the Work Washington D.C. Smithsonian Institution Press, 1989. Lynam, Ruth, ed. Couture. Garden City, N.Y. Doubleday, 1972. Martin, Richard. American Ingenuity Sportswear 1930-1970. New York Metropolitan Museum of Art, 1994. Martin, Richard, and Harold Koda. Haute Couture. New York Harry N. Abrams,

East European Communist Dress

The Soviet system of centralized production and distribution of clothes was forced on East European countries after 1948, when the communists seized power, regardless of their previously higher levels of technical and stylistic skill in clothing design and production. The East European communist regimes embraced early Soviet ideology, officially rejecting Western fashion. East European communist dress was not only born inside a reality burdened with postwar material poverty, but also inside a reality stripped of all previous clothing references. Clothing was forbidden to evoke beauty or elegance. It was officially claimed that functional, simple, and classless communist dress, which would fulfill all the sartorial needs of working women, would result from serious scientific and technical research.

Harper S Bazaar February 1934

Dorothee Bis Knitted Dress

Maeder, Edward, et al., Hollywood and History Costume Design in Film, New York, 1987. Leese, Elizabeth, Costume Design in the Movies, New York, 1991. Born Majorca, Spain, December 1965. Education Left school at the age of 12 to work on the family farm. Career Teamed with American tailor Douglas Hobbs to launch clothing line Dugg, 1995 opened boutique, Horn, in New York's East Village, 1995-99 launched first collection Manaus-Chiapas-NYC, 1999 launched second collection, Midtown, 2000 received financial backing from the Pegasus Apparel Group to produce Miguel Adrover line, 2000. Awards Council of Fashion Designers, Best New Designer of the Year, 2000. Born Majorca, Spain, December 1965. Education Left school at the age of 12 to work on the family farm. Career Teamed with American tailor Douglas Hobbs to launch clothing line Dugg, 1995 opened boutique, Horn, in New York's East Village, 1995-99 launched first collection Manaus-Chiapas-NYC, 1999 launched second collection, Midtown, 2000...

Effect 6 intangible luxury

In addition to the intangible qualities that consumers currently relate to luxury, ethical and socially responsible practices are now linked with luxury brands. Current luxury fashion consumers have become morally conscious in addition to being intelligent and socially aware. These consumers are extending associated ethical practices to every aspect of their lifestyles, from the consumption of organic food, to the use of carbon-neutral products. They now read the labels on their clothes and are interested in the sources of the materials of luxury products and also the conditions under which they were manufactured. They expect the luxury brands that they endorse to show visible ethical practices and social responsibility. This factor has become an important strategic requirement for competitive advantage in the luxury market. For example, in 2005 the musician Bono, his wife Ali Hewson and New York designer Rogan Gregory, launched a socially conscious apparel brand called Edun. This...

Early civilization fashion 3200 bc to 80 bc

The ancient Egyptians can be considered purveyors of the current global taste in luxury fashion goods. The elaborate designs and luxurious style of ancient Egyptian fashion has been a source of inspiration for several luxury fashion designers of today, including Salvatore Ferragamo and John Galliano, in addition to the numerous Hollywood movies that have been produced to recapture this period. Although no evidence of this exists, it can be imagined that the talented craftsmen and designers of the day had distinctive styles, or what are currently known as 'signatures', which differentiated their work and possibly brand names.

Dress in the Nineteenth Century

Although ready-to-wear fashion came later to Europe than to the United States, Europe remained the center of innovation in fashions. British tailoring set the international standard for menswear. And the beginnings of the haute couture in Paris at midcentury confirmed the preeminent place of Paris in women's fashion. Charles Worth is considered to have been the father of the haute couture. He first came to public notice around 1860 when the French empress Eug nie began wearing clothes he had designed. His atelier was soon known around the world, and women from Queen Victoria to Parisian courtesans were dressed by Worth. Worth was instrumental in founding an organization of French couturiers, the Chambre Syndicale de la Couture Parisienne, in 1868 that regulated the French high-fashion industry.

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