Earn while you learn

1 Make an accural pencil drawing of the subject on tissue paper. With pencil, add the tonal qualities you hope to achieve in Ihe finished drawing. This will help to determine direction of Ihe lines and position of strong high lights. On a piece of scralchboard, which is a specially prepared chalk surface board, brush in by hand or wilh an airbrush a solid lone of black ink. On this surface trace down with white chalk the basic guide lines of your drawing. Using sharp tools, cut your drawing...

Store Name

Now collect all the other elements, the hand lettering, print of illustration, type and trademark, pasting each in its proper position as indicated by the comprehensive sketch. This is the mechanical which goes to the engraver. Ruling a border of evenly spaced lines is difficult. The spacing must be Accurate and the weight of the lines even. Curves such as these can be drawn with the aid of French curves which you can obtain in a wide variety of shapes . One way to draw ovals is by Joining...

Lesson Earn while you learn fashion drawing31

Drawing With Washes

This tortoise shell compact was done with wel wash, dark pigment being odded and allowed to run when the bose wash was applied. Grain lines car be applied when the wash is wel or dry, depending on how strong lhay are lo appear. This shoe is made of cotton patch work. Note how severol kinds of fabrics are indicated. Furs are best done with wet wash and hairs can be put in by spreading the hoirj, of brush ond using the dry brush method. Use blotting paper to absorb most of the liquid in the brush...

F

Adding Ben Doy to the line drawing denotes a desire for the use of flat one with line and indicates that the drawing probably will be reproduced in a newspaper, The j crotch boor d technique insures a dean, sharp white separation between the lines and will moke possible excellent printing plates, especially for newspaper use. On this page are examples of furniture subjects such as you may be required to draw for reproduction. Each object is drawn in a technique which previously has been...

Lesson I I Earn while you learn fashion drawing

Handled simply, his medium can be used on all but the very cheapest paper. In drawing figures, care must be taken that they always look a Five. Simple tones handled this way, still life drawings can be printed on cheap as well as good paper. Ideally suited to architectural renderings that take very large reductions. Stipple you can almost create the quality of a halftone and still reproduce in line for any type of printing. Product line drawings precise drawings such as these ore best suited...

Lesson Earn while you learn fashion drawing

Learn Book Feshion Magezine

T Courtesy The Coco-Colo Company The practical reason tor the use of line and wash drawings is that they reproduce better in newspapers than photographs do. It is important to make an accurate pencil drawing on tissue and to fill in the values with a pencil as a guide for the use of your wash tones, which should be done with a camel's hair brush and lampblack. When you are called upon to make a black and while drawing, you should ask whether ii is lo appear in a newspaper or a magazine and what...

Earn while you learn fashion drawing

Figure Drawing Lessons Movement

Spontaneous drawing is very important in fashion illustration. More and more fashion artists are presenting fashion figures as real people. The idea that fashion figures should look like show types or mannikins is being discarded. After you have roughly sketched your figure for proportions, using o continuous, spontaneous, sweeping line to exaggerate movement, you will find the movement of the figure is increased as you put in the accent lines to give detail to the garment. This will occur...

Earn while you learn fashion drawing15

Photo Retouching Frisket

For newspaper use, the retouching is bold and has contrast because a 55 or 60 screen will be used for reproduction. For magazine reproduction, the retouching is delicate and the tones are conservative. A 110 or 120 screen will be used for reproduction. Retoucher's palette, prepared with five vol ues between block and white. Your frisket knife should be sharpened on an oil stone. Retoucher's palette, prepared with five vol ues between block and white. This photograph also is to be retouched for...

Earn while you learn fashion drawing23

Men Fashion 70th

The three figures above were first sketched roughly to establish the approximate movement and direction. It is ofter the drawing of the figure is in a more finished stage that you can make the outer garment flow in the breeze by fust a few spontaneous lines in the direction you wish it to move. These drawings have a very airy, cool feeling. The back interest of the fashion illustration is likely to be rather dull. For that reason it usually is best to show some movement in hips or arms. In...

Earn while you learn fashion drawing13

Mode Tekenen Leren

Wash drawings, tike photographs, consist ol graded tones ol black. They have on advantage over a photograph because the artist may use his Own style and still produce a photographic effect whereas the camera is limited to the absolute tar simile of the subject. When making wash drawings for reproduction, it is bet' 'o use about two values of gray, with block and white, in order to produce the greatest contrast. You start in the usuol manner by making a careful guide drawing on tissue which is...

Lesson 1 I Earn while you learn fashion drawing

Bag Fashion Drawings

The basic perspective principles have been applied here in sketching the shape and farm of the handbag. The woman's hai was added to show the relative size of the bag. The drawings on these pages show the proper approach in drawing and rendering simple accessories. In making accessory fashion drawings, apply the principles of perspective described in Lesson 8, particularly on pages 10 and J1. When wet wash is necessary in illustrating merchandise like this, it is best to render the drawing in...

Institute of Commercial

Austin Briggs

ALBERT DORNE FRED LUDEKENS NORMAN ROCKWELL AL PARKER BEN STAHL 5TEVAN DOHANOS JON WHITCOMB ROBERT FAWCETT PETER HELCK JOHN ATHERTON AUSTIN BRIGGS HAROLD VON SCHMIDT COPYRIGHT 1950. INSTITUTE OT COMMERCIAL ART, In Printed in U.S.A. in advertising art, the range of subject matter, techniques, reproduction mefhodi and publishing media are practically inexhaustible.

Commercial Art Its Purpose

Arthur Hawkins

As used in advertising, art is a selling device. Its primary function is to interpret with pictures what cannot be said with words alone, and the advertiser's decision to use your pictorial contribution to his advertising effort depends upon how well your art work accomplishes the following results 1 Excites interest in the product advertised. 2. Shows to its best advantage the product, either alone or in surroundings which enhance its function and beauty. 3 More clearly explains and dramatizes...