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Kiraz Caricature

l'mm top z Kiraz is a self-trained artist who emerged in the

" fifties. The sexy, sophisticated Lex Parisiennes

|j cartoon characters from his books became his

-j trademark, as seen in this cover of 1953, and

¿i he still illustrates fashion today.

H Jason Brooks works digitally, yet draws from historical influences such as Kiraz to capture his infamous comic-book girls, This is a computer-generated flier for the London nightclub Pushca.

l'mm top z Kiraz is a self-trained artist who emerged in the

" fifties. The sexy, sophisticated Lex Parisiennes

|j cartoon characters from his books became his

-j trademark, as seen in this cover of 1953, and

¿i he still illustrates fashion today.

H Jason Brooks works digitally, yet draws from historical influences such as Kiraz to capture his infamous comic-book girls, This is a computer-generated flier for the London nightclub Pushca.

Opposite

In the hedonistic sixties, Antonio Lopez's fashion illustrations showed the rebellious attitudes of the generation. His huge imagination meant that he drew in every style possible, using a wealth of media and techniques, Here, we see how the background and furniture play just as an important part in his 1964 artwork as the figure.

the fifties

Following the war, the fifties were a time of development and increased affluence. Technological advances introduced plastic, Velcro and Lycra, creating for illustrators the challenge of representing new synthetic fabrics. The glamorous life depicted in the movies and on television showed up-to-date images of beauty and the use of illustration began to decline. However, many illustrators from previous decades continued to work in the fifties, while new artists such as Kiraz, and Dagmar arrived on the scene,

A self-trained artist, Kiraz, who emerged in the fifties, still illustrates fashion today. From Cairo, he moved to Paris where he drew sexy, sophisticated Parisians as cartoon-style characters. His method of illustrating personality as well as fashion has influenced many contemporary illustrators such as jason Brooks, who draws gorgeous comic-book girls with character, Dagmar had a simple, clear-cut and direct approach to representing fashion. She worked at Vogue for 20 years, her modest graphic approach distinguishing her from some of her predecessors.

the sixties

In the "swinging sixties", youth culture was predominant, and being young, carefree and abandoned was the fashionable ideal. The emergence of the teenager in the late fifties meant that fashion acquired a younger, modern look. Illustration poses altered from demure to witty and dynamic. However, the fashion illustrator had become less important than the photographer for magazines, so much so that photographers and models became celebrities in their own right.

Just one illustrator shone like the stars of illustration from previous decades-Antonio Lopez. His versatility meant that he went on to illustrate for the next three decades, but it was in the hedonistic sixties that he truly made his mark. Through his illustrations he portrayed the rebellious attitude of the young generation and reflected fashion as it took centre stage in this colourful, visual decade. His wide imagination led him to experiment in every possible style using a wealth of media and techniques. Each season he tried a new illustrative technique, discarding styles as they became popular and were taken up by others. He was, and still is, a great influence on fashion illustrators.

Illustration Antonio LopezValentino Illustrations

An illustration in watercolour by Tony Vlramontes for an advertising campaign for Valentino couture.

Graham Rounthwaite Illustration

the seventies

In the seventies, photography still dominated fashion editorials and advertising. Antonio Lopez continued to work, however, and was joined by a variety of new illustrators influenced by Pop Art and Psychedelia. In the early part of the decade, illustrations featured dramatic colours and bold patterns. New ideas were developed by illustrators such as Lorenzo Mattatotti, Mats Gustafson and Tony Viramontes, whose striking images began to make their mark in the fashion world.

By the latter part of the seventies a highly finished realism emerged in illustration. This is evident in the work of David Remfrey, whose pen-and-ink drawings coloured with a faint watercolour wash show realistically rendered women. The artist's straightforward technique captures the sexy, bold women of the era. Remfrey most recently illustrated the successful Stella McCartney advertising campaign with nostalgic, seventies-inspired drawings.

the eighties

Th eighties saw the emergence of a style so distinctive it seemed impossible that fashion illustration would not return with a vengeance. The large shoulders and harsh angles of the fashionably dressed were crying out to be drawn by the great m

Zoltan Fashion Illustration

Zoltan became famous for his three-dimensional photo-drawing montages and collages of found objects, He represented fashion with a creative choice of artistic materials.

illustrators of the decade. Make-up was expressive, and poses were theatrical— a perfect excuse for fashion illustration to creep back into magazines.

Antonio Lopez once again answered his calling to epitomize the men and women of the time. He did so alongside illustrators such as Zoltan, Gladys Perint Palmer and Fernando Botcro who were all producing innovative and experimental work.

Zoltan was one of the first illustrators to produce a series of fashion images ranging from three-dimensional photo-drawing montages to collage with found objects. He used fabrics, flowers, gemstones and inorganic or organic materials to recreate fashion in the same way that illustrators had previously become more liberal in their choice of artistic materials. Palmer illustrated for magazines and various advertising campaigns forVivicnne Westwood, Oscar de la Rcnta, Missoni and Bstée Lauder. A well-known artist in the eighties, when asked to capture the French fashion collections Fernando Botero did not alter his artistic style. The result was a series of fashion illustrations featuring large, rounded, voluptuous women. I le confronted the view that "fat" can never be "beautiful" by illustrating high fashion with delightful results.

Zoltan became famous for his three-dimensional photo-drawing montages and collages of found objects, He represented fashion with a creative choice of artistic materials.

Mats Gustafson Fashion Illustrations

Above

Graham Rounthwaite's street kids show how, by the late nineties, fashion illustration began to depict real people rather than focusing solely on the perfection of fashion models.

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