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was dressed like an edilor but I had a camera and was taking pictures," he recalls.

Listed in 2007 as one of Time magazine's top 100 design influences, Schuman is now represented by )ed Root and has a regular page in GQ. Best of all, having already established a massive online audience, he has relatively free reign to re-create his distinctive style on the page, where editors are no doubt hoping to attract his loyal following. Schuman's success at transitioning from a blog personality to a consistently r, working editorial and commercial photographer is a product of his early recognition of the blog's poten- jf tial, as well as the way the blogosphere has rerouted previous paths to success in the fashion industry.

"I knew if I worked hard to make The Sartorialist mean something, eventually advertising and editorial would follow," he explains. "Rather than go after editorial, I tried to make my blog and photography as good as I could. From that, everyone came to me."

Although Schuman remains focused on his blog, he has the savvy to know when to separate this persona from his editorial and now commercial work. "As I'm getting offers to do advertising, we need to determine if it is going to be 'The Sartorialist' shooting, with what that brings—whether its commentary or a certain level of style," he says. "Or if it's going to be 'Scott Schuman the photographer' but styled by someone else or created for a particular campaign." —magda keaney

Steven Stipelman Drawings
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