Utilizing Your Retouching Toolkit

In Figure 11.9, you see the unretouched version of this photo. Each number on the photo refers to a step in the process of retouching corresponding to the area of the photo that requires that retouching. The numbers that follow indicate which tools I utilized to fix the imperfections. Here you can see the unretouched version of the photo. Each number corresponds to a retouch adjustment I made (discussed in detail next). Here you can see the unretouched version of the photo. Each number...

T

The Clone Stamp tool has a variety of controls, including opacity and edge hardness. The Clone Stamp tool has a variety of controls, including opacity and edge hardness. With retouching, I avoid using the Clone Stamp tool too much because it often removes skin texture. When you layer skin textures upon skin textures using the Clone Stamp tool, the skin becomes smooth and surreal. Sometimes this is exactly what I am trying to achieve in a fashion image, but other times it just gives that...

Tip

If, after skin softening, there are still areas of the skin that are rough or imperfect, I may run a separate pass at skin softening specifically for that skin tone. If a photo has areas of bright highlights and deep shadows, multiple applications of skin softening may be necessary to cover all the tonal area. 5. Fix other issues such as redness in eyes and stray hairs using the Patch and Clone Stamp tools. These other blemishes vary greatly from image to image. In this image in particular, I...

Note

Typically with a retouch, I do not need to go this extensive. This image was a beauty shot for a model, so I wanted to show a more extreme close-up. This lighting revealed all the model's bumps and imperfections and required a more advanced retouch. Figure 11.10 is the fully retouched version. At first it will likely take at least an hour to get these results. With practice, however, retouching becomes a series of steps and utilizing a few powerful tools. Figure 11.10 is the fully retouched...

Teeth Whitening

For nearly every smiling portrait, I whiten the subject's teeth even if they are only slightly yellow. This helps emphasize the smile and make it glow. This is actually quite easy to do. Figure 11.11 is a sample of a smile that needs some quick and easy whitening. Here are the teeth before they have been whitened. Although they are not overly yellow, they still would benefit from some retouching. Here are the teeth before they have been whitened. Although they are not overly yellow, they still...

About the Author

Lindsay Adler is a professional portrait and fashion photographer based in New York City. Her work has appeared in dozens of books and magazines internationally. She is a regular contributor to publications such as Rangefinder Magazine, Popular Photography, Shutterbug, and Professional Photographer. For the past 10 years, Lindsay has owned and operated a studio in upstate New York. In 2010, she relocated to New York City and currently shoots for several international fashion magazines. A...

Chapter

Flash on Location Taking Control 187 Why (and How) to Shoot Flash or Studio on Location 188 Flash Versus Studio PHOTOSHOP AND OTHER TOOLS 200 My A Touch of Utilizing Your Retouching More Retouching Stylized and Creative Effects 231 Plug-Ins and Creative Post-Production Creative MAKE FLAIR YOUR BUSINESS 256 Flair Products and Services 259 Be an Create One-of-a-Kind Offer Unique Making Fashion Flair Work for You 277 Price Buzz Make Yourself a Real Fashion Social

When to Use Studio Strobe Versus Off Camera Flash

There are two main factors to consider when deciding between a flash and on-location studio light. First, how much power output do you need If you are trying to overpower sunlight or must completely illuminate a large room, you must use studio strobes. They have much stronger power outputs and can achieve more illumination. Second, how portable or compact must your lighting be If you must fit your lights into a small space like an office or must travel a greater distance, flashes are much more...

Brightening Eyes

There are a few tricks out there for helping to make the eyes really pop from the photo. One technique is to make a selection around the eyes and simply increase the contrast of this selection using levels. This is a basic and effective technique for adding life to the eyes. In Figure 11.14, the eyes are a bit lifeless and dull. After adding a levels adjustment (moving the black and white points as seen in Figure 11.15), I am able to add contrast to the eyes. Figure 11.16 is much brighter and...

Client or Model

Picture Cro Magnon Clothing

Sometimes your client or model will inspire a shoot because of a particular look. A subject with big, soft eyes might inspire a gentle beauty shoot with a wreath of wildflowers on her head. A subject with a strong jaw line and short spiky hair would inspire an entirely different shoot. If you find a client who is a muse for you, consider shooting her free of charge (after the first session) to help you build your fashion portfolio. Photographing someone like this is a great way to push your...

Clean and Dramatic Silver Dish

I placed the subject near the background to cast a shadow and used the high angle of the silver dish to create even more dramatic light. (the small one that comes with most heads) a couple of feet about the subject's head. Then I watched the placement of the light carefully to ensure that I had a crisp Rembrandt lighting effect.

Off Camera Flash

Remember that a flash is a portable lighting unit that can be attached to the camera or used off-camera for illumination. A flash is typically powered by AA batteries, or you can use a portable power pack as a source of more continuous power. ETTL Flash (pretty much any new flash) can communicate directly from camera to flash to determine exposure and flash output. This makes calculating exposures quick and easy. Pros. These are portable, less expensive than studio strobes, and have a renewable...

Window Light Plus Curtain

Curtain Window Beam

If you want a dramatic lighting effect achieved with purely natural light, this is your lighting solution. Find a relatively bright window that has thick curtains. Close the curtains so that only a thin beam of light is showing through. Position your subject so that he is standing in the narrow sliver of light. Figure 8.10 is an example of the dramatic split light that window and curtain light can create. Using curtains on a window, you can narrow the window light to a narrow beam. You can then...

Make Them Comfortable

If subjects are uncomfortable, it will show in their face. If he is too hot or too cold or the music is too loud, they won't be at their best. I have open communication with my subjects and let them know that their happiness is of the utmost concern to me. If I need them to do a pose or something that is less than comfortable (perhaps pose in a cold waterfall), I encourage open communication so I know where their limits are. Try to get your subjects as excited about the location or pose as you...

What to Look

Men Braies Italian Renaissance

You'll be looking for two main types of props Props that achieve a mood or theme. Perhaps you want to do a shoot that is earthy and imp like. You might want a prop of a wreath of flowers or wildflowers in the subject's hands, as seen in Figure 3.13. Although the clothing and environment help set the stage for the theme, the props can take it a step further. In Figure 3.13, the flowers on the model's head and in her hands emphasize the imp-like styling and a quiet, natural look. The wildflowers...

Caution

When selecting props, be sure they do not dominate the image unless that is the role you want them to take. If you're working with a client who isn't a model, it is easy for visually strong props to pull away from your subject, making her look unnatural and out of place. Be sure that the props make for a strong image but do not overshadow the subject.

Theres No Right Answer

First and foremost, there are no right answers for lighting in fashion photography. Whatever looks right and feels right is right In fashion photography, creating striking imagery sometimes involves breaking traditional rules. Although I'll be providing you with formulas, no formula is the right formula. Every shoot depends on the mood and creative results you are trying to achieve. Don't feel that you must stick to my suggestions. Just make your shoot work and make your images look great

The Basics

At a minimum when dealing with a client, you should discuss hair and makeup. Do you want the hair neat and pulled away from the face Or do you want the hair a bit wild and messy Do you want the makeup natural and soft Or do you want the makeup to be dramatic and theatrical Depending on the concept, you may need to bring a hair stylist or makeup artist into the shoot to achieve your desired look. Address whether men should be clean shaven or have a bit of scruff. Which achieves the look you are...

Clients

If you have a prop concept or idea, first ask your client. She may have the perfect prop for the shoot or may know someone with access to it. Furthermore, if the client is excited about your concept, she may take it upon herself to find the prop for you. Props can add dimensions to an image by improving composition, adding visual interest, maintaining a theme, or making the image more conceptual.

Putting the Puzzle Together

All the elements we've been discussing will help you analyze the lighting of an image so that you can re-create the effect yourself. In many cases professional lighting is quite simple, with only one or two lights. It's the styling, makeup, model, and angle of light that make the image unique. Check out Figures 7.12 through 7.15 and try to piece together the elements that make up the image. Can you determine the main lighting You might want to read Chapter 9 first to become a bit more confident...

Without Reflector

Photos With And Without Reflector

If you have a large, bright window at your studio or the location you are shooting, it can be a great lighting source for high-fashion imagery. If you place the window behind the subject and overexpose your image (to correctly expose for the face and skin tones), the light begins to wrap around the subject for a high-fashion feel. In some cases you don't even need a reflector you can simply let the light wrap around the subject for illumination. In other situations, you might use a silver...

Get to Know Your Subject

One of the biggest suggestions I can give you as a photographer when shooting portrait and fashion images is to get to know your subjects. When you meet them, figure out their interests and who they are. What are they passionate about in life Ask about their children, the college they're attending, or their hobbies. Allow this casual conversation to reveal what drives your subjects. I use this information to help me get the facial expressions I need to achieve a certain visual effect. For...

Fair Products and Services

Af you market yourself as a fashion flair photographer, you need to have some unique products and services that fit the needs of your clientele. If you are marketing to this wealthier audience or an audience with more refined visual tastes, you need to offer services that address the desire for exclusivity and quality. On their wedding day, my clients stay at exclusive hotels, get primped at high-end salons, and have purposefully selected every aspect of their day. My photographic products and...

Porcelain Skin

Porcelain Skin

In many of my images, I make the subject's skin completely smooth and porcelain looking. I do not use this effect when I want a realistic look, but when I am going for a more surreal skin effect. In this demonstration, I'll use Figure 12.11 of the girl against the graffiti wall. You may prefer her skin at its original color and vibrance, but I'm just using this image as a demonstration of the technique. As you can see, the original unretouched image is bland and unappealing. The contrast is too...

Wardrobe

Your wardrobe choice is often informed by the concept you are trying to achieve. Is there a particular style or visual effect you're after Tear sheets become important here. As mentioned in Chapter 1, Prepare to Flair, tear sheets are images you pull out of magazines or save online to use as inspiration. If you don't have a strong fashion sense, having a tear sheet to demonstrate an idea or clothing style is invaluable. If you have a certain concept for a shoot, you can show the concept to your...

Time of

When shooting on location, particularly outdoors, lighting varies drastically based on time of day and time of the year. Scout out your location at the same time of day that you will be shooting. If you check out a location at 10 a.m. and the light is great, the lighting may be harsh and horrible at 4 p.m. Timing is key. On a similar note, if you shoot a location at 7 p.m. in June, the light will not be the same if you go back to shoot at 7 p.m. in November. Just keep these factors of changing...

Twitter

The easiest way to describe Twitter to a nonuser is that it's like a big Facebook newsfeed where you see everyone's status updates. Twitter is a form of microblogging. In short, people quickly share their ideas, things they've found online, images, and more through these 140-characters-or-less updates. Twitter provides you a great way to network with clients and colleagues. I am amazed how much I learn every day from the links photographers share on Twitter. I recommend that fashion flair...

Unique Locations

Country Cloths For Hay Bales

I often ask people on Facebook and Twitter for suggestions on where to shoot. Also, I ask my clients to ask their friends and family for ideas. I have several places near the studio in my town where I shoot regularly. I know these places well, and they reliably produce good images. I know the light, I know what compositions work, and I know they are always great backups. With each client, however, I try to produce new imagery. If a client can come up with a new and exciting location, I am ready...

Create a Polished Commercial Look

Bringing artificial light into a scene sometimes gives a professional feeling to an image by default. Because you do not typically see well-lit studio-on-location images, it already feels more polished and professional. For the scene in Figure 10.6, I liked the light as it filtered through the beautiful trees, but it simply wasn't directional enough. The main light on the scene was bland and had no distinct direction or mood, just some pretty highlights. To remedy this, I utilized studio on...

Engagement Session Products

Examples High School Announcements

If you shoot enough storytelling and fashion flair images during an engagement session, you are affording yourself more flexibility to sell intriguing photo products to your clients. Here are just a few ideas of how fashion flair images have been utilized in the past Wall prints to sign as a guest book. Instead of signing a guest book, the guests sign a large white matte around a print. Consider having a large matte with three or four images that tell a story from your fashion flair shoot. For...

Introduction

( I 'ashion photography is all about fantasy. It is about creating an alternate A reality, even if that reality is just a perfected version of what already exists. Fashion photography can be whatever you want it to be It can be Zen-like and peaceful, or it can be rebellious and in your face. It can be delicate and refined, or it can be tough and gritty. It can be quiet and muted, or it can be bold and colorful. Fashion is about fantasy whatever fantasy you envision. As a photographer, this...

Mm 28 Lens

Many photographers choose the 70-200mm as their favorite portrait lens. I typically utilize this lens when I want to compress the subject and the background. For example, if a bride and groom are in front of an interesting scene, by using a telephoto lens (this lens at 200mm), I am able to compress the scene and better combine the foreground of the couple and the scenic background. The lens is fast, has a pleasing bokeh, and offers the flexibility of being able to zoom to different focal...

Your Clients and Fashion Flair

My clients love my fashion flair approach to photography. Many young men and women want to feel like models, even if that is not their career in fact, especially if that is not their career. With shows like America's Next Top Model, people are craving the chance to look or at least feel like a model. You can give your clients the opportunity to fulfill this desire. The fashion flair approach turns a portrait from a chore into a great experience. People no longer just show up at a studio in...

Be an Experience

Your photographic products and services should be a unique experience that clients remember. I'll mention this throughout the chapter. You not only photograph and capture memories you create experiences. If you are aiming to be a couture photo studio, your promo materials and internal paperwork should reflect this. For example, instead of just having a price sheet, consider having a beautiful package menu on nice paper with images and boutique packaging. You can offer client welcome packages,...

How ShouldI Light

Fashion Picture Rembrandt Lighting

When shooting in the studio, I use a different number of lights, depending on the effect I'm trying to achieve. When I approach the studio, I break the lighting process into steps. 1. I ask myself, what is the aesthetic and general feel I'd like to achieve with my image Do I want the image to be dark and moody Or do I want the image to by light and airy By examining my subject matter and intended creative goals, I can figure out the general mood I want to achieve. 2. I figure out how to achieve...

Battery Grip Vertical Grip

I use a battery grip on my camera for several reasons. First, the battery grip allows me to have two batteries connected to the camera at all times. This saves me from having to change batteries in the middle of a shoot. If I am in the groove in the middle of the shoot, I don't want to have to keep interrupting the flow to stop and change camera batteries. Also, the battery grip has a vertical shutter release. In other words, when I am shooting an image in vertical format, I do not have to...

Your Business and Fashion Flair

Loincloth Skirt

Each photographer has a different style of shooting and desired aesthetics, but no true photographer wants to be boring or typical. The point of photography is to have a unique vision, which can translate into your portrait and wedding photography. People can go to Wal-Mart to get boring headshots. But if they want unique quality imagery, they need to go to a professional photographer. If they want imagery with a fashion twist, they need to come to you. By distinguishing yourself with your...

NCamera Flair

Lens Flare Fashion Photography

This image breaks the traditional rule of centering the subject in the middle of the frame, but it works because it creates tension and symmetry and is bolder than a correctly composed image. ( I 'ashion photography often breaks the usual rules of photography. A Frequently you will see extremely overexposed highlights, centered composition, lens flare, and a lot of other elements that you are initially taught are wrong. Fashion photography is bold, and breaking these rules portrays this...

Shoot a Fashion Editorial

If you really enjoy fashion flair and want to pursue it as a foundation of your studio, consider shooting your own fashion editorials and submitting them to fashion magazines. This may sound intimidating at first, but there are hundreds of online fashion magazines where you can likely find a publication to fit your style and abilities. In fact, if you check my blog (blog.lindsayadlerphotography.com), you can find a list of hundreds of fashion magazines that exist online, both regional and...

Permissions

Shooting in certain locations requires permission. Sometimes obtaining permission is as easy as asking. Other times you may need to do a little more convincing. If you have liability insurance (see the next section), it's definitely going to help you convince a landowner or business owner to allow you on his property. If you have insurance and someone is injured, the owner doesn't have to worry about having insurance to cover the damages. Also, bartering is a great thing. Remember that your...

Buzz Creation

Once you've built up a portfolio of images you are confident in sharing as your style, you need to create buzz about your work. You need to let people know you are unique and your images have a distinct fashion flair about them. There are several ways you create buzz. You can create interesting viral videos to share online. Or you can really push your social networking activities. (See Social Networking, later in this chapter.) Another idea is to have giveaways and competitions. You can give...

Inspiration

Hair Stylist Hourly Rate

For inspiration in hair and makeup, I keep a lot of tear sheets. Just as I do for lighting and other aspects of photography, I tear pages from a magazine when I see hair and makeup I might want to use in the future. Furthermore, when looking at the work of other photographers or of models online, I keep a folder on my desktop called Hair and Makeup where I save any inspirational looks. Another great place for hair and makeup ideas is the portfolios of hair stylists and makeup artists. Many have...

Making Fashion Flair Work for

Cl I ow you choose to utilize the information in this book depends on your A business model and your style of photography. Every successful photographer has a formula for success. Pick and choose what works for you and where you envision the growth of your company. By embracing fashion flair (or whatever you choose to call it), you can expand your creativity and target a more exclusive, high-end clientele. That enables you to focus your efforts on big, expressive projects. To accomplish this,...

Retouching for Perfection

Etouching and creative effects are the final steps in the creative process. With typical portraiture, it may be acceptable to give clients a final file that has been corrected for exposure, white balance, and nothing else. For fashion flair, however, retouching and creative effects are essential ingredients to the final product. Every final image that goes out of my hands to a client has been retouched to suit the client's needs and to express my creative vision. Your prints and files represent...

Practice Makes Perfect

If practice doesn't make perfect, it at least makes you a lot better. If you are new to the studio or haven't tried more complicated lighting setups, I recommend that you practice. Find a model, and try the different setups I share in this chapter. In college, I studied photography, but I didn't learn about how to use light modifiers and different setups in class. Instead, I developed my comfort and familiarity with the studio from spending hours every day experimenting. The more you play...

Artists

Many artists specialize in creating unique items as art or as props. I have found prop makers through Craigslist and by searching online. Also, if you have a friend who is an artist (particularly one who likes 3D art and sculpture), you may be able to hire him to create the perfect prop. I regularly had one of my photo assistants, who was an artist, create props for me, from wreaths of flowers to unusual headpieces. Another place to find artists is on deviantART.com. deviantART is a social...

Optimization of Your Images

When you open your image to begin editing, start by making overall adjustments to the entire image. Your first concerns are correcting exposure and white balance. You need to correct these aspects of your image before moving on to retouching skin or making any creative adjustments. First, adjust your general exposure, ideally in Adobe Camera RAW, Lightroom, or Aperture. In this base exposure, attempt to maintain detail in the important highlights of the image, such as skin tone highlights. If...

Facebook

Almost everyone is, and as a portrait and wedding photographer, you must have an active Facebook presence. Individuals have Facebook (personal) profiles, whereas businesses have Facebook pages. You must first have a Facebook account and personal profile to create your business presence. Two types of pages are appropriate for you as a photography studio or artist. This type of page is more appropriate if you have a brick-and-mortar studio. If you are an artist who...

Supplement Ambient Light

Sometimes in a specific location there is simply not enough light to shoot, or the ambient light is of poor quality. In this situation, I use artificial light to reshape the scene and capture the moment. A scene might have beautiful light, but it just wouldn't be flattering to the subjects or correctly illuminate them (especially with larger groups). This is another instance where artificial light on location would be appropriate. For the engagement portrait in Figure 10.1, we wanted to shoot...

Studio Light Complete Control

Studio Fashion Photography

Hen I use studio lighting, I use it with purpose. I am either trying to create a particular creative effect or achieve a more polished or refined look. I often prefer to shoot on location because I enjoy using beautiful natural light and utilizing interesting environments. That being said, I also truly enjoy the control that the studio offers me. There, I can manage every highlight and every shadow. The studio is a blank slate, and I can build the mood and feel of the shoot from scratch. In...

Post Production Creative Effects

The possibilities for creative effects in Photoshop are endless. Everyone has a different style of retouching and post-processing. For some people, these techniques become a part of their style and branding. For others they are just tools to reach a final goal. I use a variety of techniques to add interest to my fashion flair images. In this section, I discuss four techniques Adjustment layers and layer masks If you check my YouTube page or Web site, you can find guides to several retouching...

Two Bright Lights

There has been a lot of excitement around Two Bright Lights (http twobright-lights.com home.php), an image sharing social network for wedding photographers and wedding vendors. This site provides a way for you to share your images with vendors at the weddings you have photographed, thus helping to increase your bookings via vendor referral and to get your gorgeous images in front of more potential clients. Furthermore, this Web site offers a quick and easy way to submit your images to a variety...

Three Lights

When I use three lights in an image, I am typically either trying to create a polished look or aiming for a particularly creative effect. By adding extra highlights or additional lights, you create a clean and polished look. The downside is that it can feel commercial and refined. It can also begin to feel surreal, with the more highlights you add. This is particularly true when you go beyond three lights. As you add additional lights and highlights, the image can become more of a surreal...

Why This Book

Tens of thousands of people want to become fashion photographers. There are even TV shows about them. But the field is just not practical for most people. It is extremely competitive, with unrealistic career demands for most individuals. You have to be willing to travel a lot, live in a big city, work odd hours, and often put up with a lot of stress. The concepts of fashion photography, however, are applicable to any portrait or wedding photographer. That's where this book comes in. Other books...

Flash on Location Tiking Control

A'll start this chapter by saying that I usually shoot either completely with studio light (in the studio) or completely with ambient light (on location). For fashion flair, I shoot flash or studio on location in limited situations and for specific reasons. At the same time, however, I know that some fashion flair photographers shoot most of their work studio flash on location because they have developed it as part of their creative style. I could write an entire book just about shooting flash...

Ambient Light Ai Natural

Fashion Photography Lighting Techniques

Lthough shooting in the studio requires a certain type of knowledge, shooting with purely natural light is a skill set of its own. You must learn to approach an environment and really see the light. Once you identify the light, you must learn how to position your subject so that the light is flattering, or you must utilize natural light modifiers to shape the light. Figure 8.1 is an image taken completely with natural light, but it looks like a scene from a movie. The subject was standing in a...

Lighting on Location

When you arrive at a location, after you determine whether the location will fit your concept and determine a likely composition, examine the lighting conditions. Can you illuminate your client using natural light like window light and reflectors Do you have to bring in artificial lighting like strobes or speedlights Although it may seem obvious, you need to make sure there are outlets if you require artificial lighting and determine if you'd need extension cords. If no outlets are available,...

Children

High Fashion Child Photography

This is why fashion flair with them can be so much fun. They dress up, they have great personalities, and they usually are not shy in front of the camera. The downside of photographing kids is that posing may be limited, depending on the patience and willingness of the child. Typically with children, I've found that posed candids are best. In short, I put kids in the right lighting and environment. Then I try to get them in a general pose (perhaps leaning on a tree or...

Experimental Flair

Unusual Watercolor Techniques

Fashion flair is essentially more creative than typical portraiture and pushes the boundaries of traditional portrait imagery. It is your opportunity to try out unusual techniques to create extraordinary photographs. You can experiment with unusual locations, unusual clothing, or unusual shooting techniques. Try for something eye catching that your clients know they could not find elsewhere. One such unusual photographic technique is painting with light. That's a technique in which you create...

Social Networking

You've created a lot of creative buzz around your business. You've spent time finding potential clients and communicating your message. Now you need a way to connect with these clients. You need a place for them to go to learn more about you and to connect with you as a person and as a business. That's where social networking comes in. If you are serious about utilizing social networking for marketing (which I highly recommend ), check out my book The Linked Photographers' Guide to Online...

Finding Unique Clothes

Jacket Desigmer Names Expensive

For many concepts, you can get away with using the clothes in your client's closet or having her search for particular clothes to purchase for a shoot. But if you and your client are looking for more avant-garde outfits to photograph, you will have to put a bit more effort and research into the search. Here are a few tips for finding this unique clothing. If you live near a college, check whether it has a fashion design program. If so, you are in luck. These students have no doubt made...

If You Choose to Accept This Mission

Popular Barn Poses For Couples

Fashion photography and fashion flair are about thinking outside the ordinary and creating something extraordinary. When you market your fashion flair imagery to clientele, you will be expected to create something beautiful, eye catching, and unusual. You always need to be experimenting with new styles, new lighting, and new shooting techniques. When you are first getting into fashion flair, I suggest that you experiment and try to build a relatively diverse portfolio. This portfolio can act as...

Acknowledgments

S always, thank you to my parents and my sister. They always help me get through the big changes in life and support me in overcoming any obstacles that come my way. Whether helping me move between countries and cities or just lending an ear, they are there in absolutely any way they can be. Thank you to my best friend and boyfriend, Joel. He is a constant supporter, a tireless assistant, and a great partner in life. He helps calm my soul and make me feel like an incredible person. I wouldn't...

Eye Contact

Silhouette Medieval Man Head

Typical portraits have the subject looking directly into the camera. Direct eye contact can help the viewer connect with the subject. A piercing direct gaze or big, soft eyes looking into the lens can make for a great shot. You should, however, have your subjects vary their eye contact. Have them look at the camera, off into the distance, over their shoulder, and so on. Varying eye contact creates a more voyeuristic view, as if the viewer is looking in on a scene. Also, it creates more of a...

Collaboration

For your photography studio, you can incorporate the concepts of fashion photography into your everyday work. But if you want to take it a step further and offer specific fashion flair products and services, I suggest you collaborate with other location business. For example, you might consider reaching out to the area's premier hair and beauty salon and work on copromotional packages. You can display sample images of fashion flair at the salon, featuring the work by the salon's hair stylists...

Prepare to Fair

Classy Boudoir Poses

I 'ashion photography involves a great deal of preparation. It's what separates basic portraits from fashion or conceptual portraiture. For a typical portrait session, you show up, meet the subject, and take pictures. There is often little discussion of location, hair, clothing, props, and lighting. There is seldom a concept behind the portrait except to make a flattering image of the subject. Fashion photography often produces striking imagery because of all the preparation involved, most of...

You Tube or Vimeo

Trash Youtube Screen

In other words, people like to share videos. If you shoot behind-the-scenes videos at a fashion flair session and post them online, your clients will be sure to pass on that content to friends and family. As I discussed in Chapter 13, Flair Products and Services, you may also begin to offer video profiles or invitations to other clients. You can share these videos online. Your clients will appreciate the ability to share this content, and you will gain...

Fofiowing Some Basic Guidelines

Fashion High Elegant Photo Shoots

There are no rules for styling your client. Everything depends on what you are trying to achieve. If you look in fashion magazines, you'll see that some fashion editorials are based on a concept of the model wearing clashing or unfashionable styles. It all depends on the photographer's vision. If you are trying to keep it simple, there are a few basic tips to keep in mind. But these tips mean nothing if you have a concept that requires breaking the rules. These are just helpful basic guidelines...

Adjustment Layers and Layer Masks

An adjustment layer is a layer that affects the appearance of the layers below it without actually changing those layers. You can easily delete adjustment layers and add new adjustment layers at any point in the process without permanently changing your image. To demonstrate the concepts of adjustment layers and layer masks, we will utilize Figure 12.3. This image was taken during a dancer's senior portrait session in late summer. It was about 1.5 hours before sunset, so the light was at a...

The Poole of Posing

Framing Photography Fashion

A pose can be anything you want it to be. It can be static, or it can have a lot of movement. It can emphasize vulnerability, or it can emphasize power and authority. It can emphasize the mood of the image or reveal something about the subject's personality. For example, the pose in Figure 4.3 is anything but exciting. It is quite static and rigid, yet it is perfect for the image. The body and the balloons balance the image and create an interesting visual dynamic. Here the pose is...

Determining How an Image Is

Backlight Fashion Photography Diagrams

You should know a few tricks about analyzing light. When you look at a fashion image or any portrait, take a minute to analyze the light. You don't need to see a lighting diagram or ask the photographer. If you study an image, the way it was lit usually reveals itself. This is particularly useful if you are interested in duplicating a lighting setup from a magazine and have only a single image to figure out how it was created. When determining how an image was lit, analyze the following aspects...

Make Yourself a Peal Fashion Photographer

Fantasy Fashion Photography

One way to market yourself to your clients as a fashion photographer is to become a real fashion photographer. In short, attempt to get your fashion flair work published. I recommend that you shoot some fashion editorials or images that could appear in local or regional fashion, style, and wedding publications. If you are published in local or regional style magazines, you can use this as a promotional tagline or selling point for clients. Not only are clients hiring a photographer to create...

Men Picture Poses

Fashion Poses Men

Here the water in the air was from a spray bottle we misted slightly before and during the shot. Sometimes I pose men in a way that creates a lot of action and movement, such as this subject posing as if he's deflecting a punch. Sometimes I pose men in a way that creates a lot of action and movement, such as this subject posing as if he's deflecting a punch. Catalogue poses. Catalogue-like poses are classy and typically what you think of when you think male model. He might have his fist to his...

Vertical Versus Horizontal

When I was just getting started in photography, one of my mentors taught me this amusing saying When's the best time to take a horizontal image After a vertical. When's the best time to take a vertical image After a horizontal. In other words, try both vertical and horizontal images. With digital photography, you should feel even more willing to experiment and capture multiple shots because there are no extra costs except your time. We are used to shooting landscapes horizontally, but there may...

Shade Overhang or Doorway

Natural Light Figure Photography

This is probably one of my favorite lighting solutions when shooting a subject on location. It's great for cloudy days and sunny days alike, and it's a way to create extremely flattering light. You simply put your subject in the shade of a doorway, porch overhang, or covering. This situation would not work in the shade of a tree or building, because you need a definite opening or distinctive covering for shade. Figure 8.12 shows two brothers in a cave opening on the beach. This opening acts the...

Price Determination

When I was a freshman in college, I worked for the successful photographer John Harrington, based in Washington, DC. Author of Best Business Practices for Photographers, he was a wealth of knowledge on how to run a business, handle clients, retain clients, determine pricing and licensing, and much more. I highly recommend his book to anyone serious about their business as a photographer. One of the things that Harrington taught me early on is that people often see prices as directly correlating...

Window Light

Fashion Photography Light Eyes

Since the beginning of portrait photography, photographers have utilized the beautiful qualities of window light to illuminate their images. Window light can be soft and directional. By moving your subject in relation to the window, you can literally watch as the window light helps shape and carve the face while maintaining its soft qualities. Figure 8.8 show a traditional use of window light for portraiture. Light is soft and flattering, with the window to the left of the frame. The light...

Lensbaby

Shift Fashion Photography

Lensbaby manufactures lenses and attachments that allow your camera to create a similar effect to view camera, bellows camera, or tilt shift lenses. You can adjust the plane of focus so it is no longer parallel to the film plane or digital censor of your camera. In other words, you can vary your plane of focus so that the depth of field is not just foreground to background, but side to side, or on a specific area of the image. Using the Lensbaby tools, you can choose a narrow plane of focus...

Open Shade

If it is an overcast day, it is possible to use no light modifiers. Using open shade comes down to seeing the light. Open shade just means shooting out in the open on a nonsunny day or shooting in an area shielded from direct sunlight. Be sure to turn subjects' faces so that they capture the brightest part of the sky and do not have unsightly shadows in their eyes. This is similar to shooting in direct sunlight because you must carefully watch shadows and highlights, but the light is much more...

Fashion Photography Poses

Fashion Poses For Women

Posing women is both easy and challenging. It is easy because there are so many possibilities. I love posing women because a pose can take on any feeling it can be dance like, or aggressive, or relaxed, or anything you want it to be. It is challenging, however, because there are so many possibilities, and you must pose in a way that most flatters the woman's face and body. With models, you can easily go with the flow and let them bring inspiration for poses through their movements. With women...

Fashion Flair Session

Conceptual Fashion Photography

If you develop a distinctive fashion-oriented style, every shoot can be a fashion flair shoot. Consider creating special sessions for clients who want more sophisticated and developed fashion flair imagery. You can continue to offer your usual sessions such as headshots and family portraits without having to raise prices to accommodate the extra time and costs of fashion flair. Fashion flair sessions can be as basic or elaborate as you want. They can include hair, makeup, and wardrobe. They can...

Experiment with Light

Fashion Photography Illuminate

Don't be afraid to use light in an unusual way. Perhaps you can blow out your highlights or strongly backlight an image. Use a light source that isn't typically a source of illumination. Often, the more creative you are with light, the more rewarding the resulting image. Figure 8.17 is an example of using light in an atypical way. When I was shooting in this alleyway, the end was bright and glowing. Instead of using this light as a background element or just for highlights, I used it as the...

Bridal Fashion Shoots

Fashion Photography Makeup Extravagant

On a couple's wedding day, there is never enough time to capture great fashion portraits of the bride and groom. Everyone is usually busy and pressed for time. As a photographer, I am often not allotted the time and flexibility I want to capture the high-fashion images I imagine. My clients have still hired me to create stunning fashion images, but I often don't seem to leave enough time to achieve them. They want the amazing photos with the amazing light and amazing locations that they see...

My Workflow

You need to have a method of handling and organizing your images the same way each time you bring them onto your computer or hard drive. This is your image workflow. This workflow should ensure that files are correctly named, organized, and easy to find in the future. Furthermore, your workflow should ensure that your files are backed up to multiple locations to prevent losing your images due to hard drive failure, image corruption, or other types of unexpected events. I have often taught 2-...

Composition

Fashion Poses Related Colour Therapy

When selecting a location, always look at the way you can compose that location within a frame. If the scene is flat overall like an interesting textured wall , it will affect the way you shoot, compose your image, and pose your client. Ideally, you would look for environments with leading lines and depth. Leading lines serve as a way to lead viewers' eyes to the center of interest in a photo. The most typical example of a leading line would be a stream in a landscape, guiding viewers' eyes...

Interaction

Wedding Poses Involving Fishing

Some of the best locations are those that your subject can interact with. Because you are dealing with clients who aren't models, it is much easier for them to pose if you provide them some sort of environment to interact with. Whether it's a rock to sit on or a doorway to lean in, if there is a natural way for clients to interact with the environment, they will feel calmer and cooler. When clients are just standing in front of the environment, it draws a great deal of attention to their...

Lens Compression for Portraiture

Lens Compression Photography

As you probably know, a wide angle lens distorts an image. In photography, whatever is closest to the lens appears largest, and wider angles amplify this effect. With telephoto lenses, the image is not stretched or distorted it is compressed. You have probably seen images taken in Africa of a gigantic sun in the background and an elephant in the foreground. The photographer achieves this effect using a telephoto lens. When taking portraits, however, you want to achieve a balance. If you shoot...

Offer Unique Products

Photographers Dvd Case

Your products are another part of your branding. What unique products do you offer that make you stand out from the competition How do you continue the experience of your brand even after clients leave the studio In short, go beyond basic prints. Consider having small prints mounted and put in custom image proof boxes. Instead of just offering large prints or canvases, try offering more dramatic wall hangings, such as fine art acrylic or metal. Try trash-the-dress sessions that best represent...

Broad Lighting Versus Short Lighting

Broad Lighting Short Lighting

Broad lighting is the most common form of lighting. It occurs when the main light is to the front of the subject and the shadows fall beside or behind the subject. Figure 9.15 is one of the purest examples of broad lighting. I placed the beauty dish to illuminate this image in the front, so shadows are minimal. To make the lighting more dramatic, you can put the lighting to the sides of the subject and begin to see distinct shadows on the face. Pulling the light behind the subject so that the...

EBay or Online

Unusual Fashion Photography

One of my favorite images involved a prop I found on eBay. You can buy anything and everything on eBay, from vintage dresses to gothic candlesticks to bright red cyber goggles. Sometimes if I don't have an idea for a shoot, I browse through eBay looking for unusual items. I created the image in Figure 3.12 using red cyber goggles I found on eBay less than 20 , red lipstick less than 5 at CVS , and Photoshop to white out the subject's skin. This image, one of my most iconic to date, was created...

Music Videos

Dancing Front Car Headlights

Even if you aren't a big fan of MTV or pop music, music videos are an incredible source of inspiration. Most of them are like 3-minute moving fashion editorials. Many are highly stylized with great lighting, props, and locations. If you have a favorite band or a genre of music you like, take some time to watch music videos and see if any of the visuals grab your attention. For example, in Figure 1.5, I was watching a music video in which the lead singer danced in front of a car in fog during...

Mm 14 or 12 Lens

Lens Flare Fashion Photography

I use the 50mm lens for full-length shots of a subject. It allows me to get a wider angle without the distortion of a wide-angle lens. A 50mm lens is not wide angle, but it gives me a slightly wider field of view. The 50mm 1.4 is a reasonably priced, great lens. You might consider testing the 50mm 1.2 if you have the budget to try a narrow depth of field and sharper image. I have happily shot the 50mm 1.4 for several years whenever I had a full-length or 3 4 length shot. I shot the image in...

Direct Sunlight

Direct Light Fashion Photography

Shooting in direct sunlight can be perilous. In fact, most photographers are taught to avoid shooting in direct sunlight because the light is harsh, the shadows are deep, and it is hard for the subject not to squint. Typically, the light is not flattering, and it's just a pain to shoot in. But if you look at the pages of high-fashion magazines, photographers regularly shoot in direct sunlight. It has taken on an edgy feel because it breaks traditional photographic rules. Photographers use the...

Eiegant and Surreal Beauty Dish and Flare

As I mentioned before, sometimes breaking the rules is the best way to create striking imagery. In Figure 9.22, I have broken several rules by blowing out the highlights and creating lens flare. Although these are usually things to avoid, in this instance it has given the image a beautiful and surreal appearance. To achieve this effect, place your subject 2 to 4 feet away from a white background. Then illuminate the background with a strobe at full power. This blows out the background and...

Know the Rules of Fashion Editorials

Fashion Shoot Cellophane

If you want to shoot a fashion editorial, here are a few things you should be aware of. A fashion editorial is a series of 6-8 fashion or beauty images based on a particular theme, intended for publication in a fashion magazine. Your editorial should have a consistent theme throughout, although it can be anything you imagine. The theme can be girls with big hair in bright colored dresses or a beauty editorial primarily close-ups based on using only red and white makeup colors. If you can...

Faux HDR

Hdr Fashion

Currently the HDR effect is extremely popular not only in landscapes but in portraiture. True HDR portraits require combining frames of different exposures into a single portrait. Because people move, this is simply not practical, and there isn't readily available technology to create true HDR portraiture although it may be coming soon . Instead, I suggest a number of faux HDR techniques. The resulting picture will have the aesthetic appearance of HDR without actually being HDR. HDR in...

Achieve Creative or Stylistic Effect

There is a certain visual aesthetic created by using flash and strobes on location that you simply cannot achieve with natural light. Some people use flash on location to create a certain stylistic look that sets them apart from others. Figure 10.7 is one example of this stylistic look. I really enjoy using this studio light on location technique because it feels polished and high end. I've seen this technique utilized in several top fashion magazines because of the drama and surrealism it...

Stylized and Creative Effects

Lightroom Portrait Presets

A really do agree with the saying, Get it right in camera. In other words, don't be lazy when shooting just because you think you can fix it in Photoshop. If you get it right in the beginning, you will save yourself time and hassle later on. Sometimes, however, you can't achieve a desired effect in camera. In addition, Photoshop allows you to take creativity to a level not possible in camera. In fact, a lot of my shoots look completely different in their final form compared to how they looked...

Studio Strobes

These are the lights you typically envision in a studio, and they come in two varieties, including monolights and the power pack head systems. Monolights require no external power pack and can simply plug into the wall. All the controls are on the head. Power pack head systems require a power pack to control the output and exposure of the light. These studio strobes do not, however, need to stay in the studio. You can take them on location for a striking professional look. Pros. These have a...

Diffused Sunlight

Scrim Light

As mentioned before, we are often told to avoid direct sunlight or midday light in portraiture. Yet if you know how to modify the light correctly, this may be some of the most flattering light available. On a bright day you can use a diffuser included in most reflector kits or a larger scrim to turn the sun into a giant, glowing softbox. Figure 8.6, for example, was taken near midday in extremely harsh sunlight, yet the light is still soft and glowing because of the large scrim that diffuses...