Bridal Fashion Shoots

On a couple's wedding day, there is never enough time to capture great fashion portraits of the bride and groom. Everyone is usually busy and pressed for time. As a photographer, I am often not allotted the time and flexibility I want to capture the high-fashion images I imagine.

My clients have still hired me to create stunning fashion images, but I often don't seem to leave enough time to achieve them. They want the amazing photos with the amazing light and amazing locations that they see hanging on my walls, but they don't give me the flexibility to shoot at the right time for the light or to go to the location. On the wedding day, so many events are taking place, weather doesn't always cooperate, and I don't have enough time to travel between locations. Plus, the bride and groom are often preoccupied and not willing to get as creative as I want.

If you do a fashion bridal shoot on another day, usually after the wedding, the bride and groom are relaxed and eager to make stunning images.

I took Figure 13.3 in the studio after the wedding day. This bridal fashion shoot allowed me to use a more couture headpiece and create a stunning bridal portrait of the subject. I was able to create different hair, makeup, and styling than the bride had on her actual wedding day.

Fashion Photography Makeup Extravagant

Figure 13.3

This bridal session done after the wedding allowed me to use a couture headpiece to create a stunning beauty shot.

Figure 13.3

This bridal session done after the wedding allowed me to use a couture headpiece to create a stunning beauty shot.

With every wedding I photograph, I offer the bride and groom a free wedding fashion session either before or after the wedding. This session is often 3 to 5 hours long, and we turn it into a fashion event. We usually pick three locations to photograph and take our time at each location. On the bridal fashion shoot day, I have one or two photography assistants to handle lighting, reflectors, and equipment, as well as a person for hair and makeup. The bride gets her hair and makeup professionally done before the shoot (usually at my studio or at the local salon), and then I have the hair/makeup person onsite for touch-ups.

I offer these shoots free of charge because I want to be able to use these images for the final album and sell them as large prints. Obviously, these shoots are not actually free, but I work them into the price of my premiere bridal packages. The more "must have" images I have to work with, the bigger the album I can sell and the more money I can make. These images are often the most treasured and are often purchased as large canvases or prints. I'd rather forego extra sitting fees and instead be able to sell stunning images. Also, because the bride knows that I set aside another day for high-fashion portraits, it relieves some stress on her wedding day. If someone is late or the weather is bad, it is not a crisis. I still have another day to focus my fashion shoots on the bride and groom.

Figure 13.4 is another sample of a bridal fashion session. Without the pressure of time and limitations on hair and makeup, I can create a striking image that is intimate and high fashion.

If I choose a day other than Friday or Saturday for the bridal fashion shoot, I often have access to more extravagant locations that may have been too crowded on a weekend or were previously rented for a wedding. The fashion day gives us plenty of time to discuss location, concepts, and more.

An engagement session is the absolute perfect time to work on fashion flair. You have two people eager to make memorable images with few time restrictions. When people have engagement sessions, they generally want to create unusual, beautifUl imagery, and that gives you the flexibility you need to work on fashion flair.

Figure 13.4

When photographing a bridal shoot after the wedding, I have more flexibility to create well-styled and intimate imagery.

Couple Fashion Shoot

Figure 13.4

When photographing a bridal shoot after the wedding, I have more flexibility to create well-styled and intimate imagery.

Because not every couple (particularly the men) is always comfortable with high-fashion poses, intimate images, or dressing up, I usually start with a more basic look to help build the momentum of the shoot. I help everyone get comfortable behind the camera and start with beautiful but more traditional engagement shots, as seen in Figure 13.5.

Figure 13.5

Even when I do a fashion flair engagement, I usually start with more basic and traditional looks and build in excitement to help the couple get comfortable in front of the camera.

Figure 13.5

Even when I do a fashion flair engagement, I usually start with more basic and traditional looks and build in excitement to help the couple get comfortable in front of the camera.

I usually create two or three different looks for engagement sessions.

Look 1. This is the more traditional look. The point of this shot is to capture the essence of this couple. Are they serious and romantic? Or are they goofy and playful? What shared interests do they have? Typically, this image is cleaner and more focused on the couple's emotions and connection.

Looks 2, 3. This is the fashion flair look. I coordinate with the couple to come up with an interesting concept or style to express through this image. The image may be based on an interesting location, an era of styling, or an interesting prop. Although I can still convey the essence of the couple's relationship, now I can add in more visually appealing features to tell the story.

A couple might want to dress like bikers or do punk style in a grungy location. Another might want to dress up in formal Victorian clothing at an old hotel. Get creative and have fun!

Photograph Pretty People

If you are just starting out building a portfolio to promote yourself as a photographer, seek out pretty people to photograph. This may seem a bit blunt, but photographing attractive people in a beautiful way will help you promote yourself. Potential clients interested in fashion flair are interested in creating a fantasy. They are interested in feeling beautiful, looking beautiful, and creating art starring themselves. If you have attractive people in images to demonstrate your skill, it will be visually appealing and eye catching to future clients.

I am in no way suggesting you ever turn down a less-than-attractive client. Instead, I'm saying when you are first starting out you should actively seek out people to practice on and to build content for promotional pieces. I talk about this in Chapter 14, "Making Fashion Flair Work for You." You can seek out "models" from sites like Model Mayhem, friends of friends, and even model agencies. You cannot market yourself for your fashion flair and your high-end imagery if you don't have images that reflect your desired style.

0 0

Post a comment