Building Your Creative Team

In most cases, creating fashion photography is a group effort. When I am working on a fashion flair portrait, I usually work with a minimum of three other people: the one doing hair and makeup (one person), the client/model, and a photo assistant. Other times I have worked with more than a dozen people on my creative team!

It is not necessary to have a big team, but you will be better able to focus on your job (making amazing photos!) if someone else is concentrating on hair and makeup and your assistant is focused on lighting or clothing. In the beginning of my career, I did everything myself. The images were good, but the shoots were a lot more stressful and generally ran less smoothly. Specialization is the way to go. I now focus on the subject's expressions and posing and leave the rest to someone else.

In some cases it's good to hire a wardrobe stylist (see the "Wardrobe" section that follows), but chances are you can do a lot of styling by yourself.

The following sections discuss ways to develop concepts and gather creative people to help you execute your shoot. One major resource I frequently use is Model Mayhem (

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