Collaboration

For your photography studio, you can incorporate the concepts of fashion photography into your everyday work. But if you want to take it a step further and offer specific fashion flair products and services, I suggest you collaborate with other location business.

For example, you might consider reaching out to the area's premier hair and beauty salon and work on copromotional packages. You can display sample images of fashion flair at the salon, featuring the work by the salon's hair stylists and makeup artists. You might pass out 5X7 glossy promo cards at the hair salon and your studio like the one featured in Figure 14.1.

You might also reach out to a local boutique and try the same approach. The more you can work together with other high-end local businesses, the more synergy and copromotion you are likely to attain.

Figure 14.1

Collaboration and copromotion is the way to go. In this sample 5X7 card, I promoted my fashion flair services alongside a local high-end salon. Their clientele represent my target market and vice versa.

Figure 14.1

Collaboration and copromotion is the way to go. In this sample 5X7 card, I promoted my fashion flair services alongside a local high-end salon. Their clientele represent my target market and vice versa.

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