Fashion Flair Session

If you develop a distinctive fashion-oriented style, every shoot can be a fashion flair shoot. Consider creating special sessions for clients who want more sophisticated and developed fashion flair imagery. You can continue to offer your usual sessions such as headshots and family portraits without having to raise prices to accommodate the extra time and costs of fashion flair.

Fashion flair sessions can be as basic or elaborate as you want. They can include hair, makeup, and wardrobe. They can include a morning at the spa followed by a trip to the salon. Or they can just include a concept consultation to make the most of your shoot.

Figure 13.1 was a fashion flair portrait for a local artist. She needed a way to display her installation artwork (shown on the wall) and to integrate that artwork in a portrait of herself. Together we created this image. This portrait session did not include elaborate hair, makeup, or wardrobe. She created wings as props for herself, and we focused more upon concept and communication.

Figure 13.1

This artist wanted to integrate pieces of her work into a scene and portrait of herself. We didn't concentrate on pampering her, but on communicating a message.

Some subjects do want pampering, though, so consider offering an ultimate package that really pampers your client. These types of sessions make for great gifts and become an experience. If you create a package that includes a spa facial, then makeup and hair at a salon and clothing from a boutique, you have not just created a portrait package. You have created an amazing experience for any woman.

Typically when I do fashion flair shoots, I block additional time for photography, hair and makeup, and wardrobe selection. And I have a hair/makeup person onsite at all times for touch-ups. I charge extra for these services, but I market them appropriately.

Figure 13.1

This artist wanted to integrate pieces of her work into a scene and portrait of herself. We didn't concentrate on pampering her, but on communicating a message.

When scouting for a location and planning a shoot, consider keeping a notebook to record what time of day the light will be best in a certain location, besides other key pieces of information. In fashion shoots, photographers create call sheets to organize the activities of the day, including start time of hair and makeup, locations, breaks, and any other important details. They send this call sheet to all people involved in the shoot two to five days before the shoot takes place.

Figure 13.2 is an example of a typical fashion flair session. I purchased the wardrobe and had a hair and makeup artist on hand to handle the subject's look. I scouted the location beforehand. Although there is no major conceptual element to this shoot, the styling and shooting create a distinct fashionable feel.

Figure 13.2 is an example of a typical fashion flair session. I purchased the wardrobe and had a hair and makeup artist on hand to handle the subject's look. I scouted the location beforehand. Although there is no major conceptual element to this shoot, the styling and shooting create a distinct fashionable feel.

Conceptual Fashion Photography

Figure 13.2

This fashion flair shoot had no overarching concept. Instead, the fashion flair was expressed through specific styling of hair, makeup, and wardrobe.

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