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You've created a lot of creative buzz around your business. You've spent time finding potential clients and communicating your message. Now you need a way to connect with these clients. You need a place for them to go to learn more about you and to connect with you as a person and as a business. That's where social networking comes in.

If you are serious about utilizing social networking for marketing (which I highly recommend!), check out my book The Linked Photographers' Guide to Online Marketing and Social Media. This book aids photographers in getting online quickly and efficiently to build their reputation, find potential clients, and network with colleagues. Particularly if you are new to social networking, this book provides the ins and outs of what you need to know for your photography business.

Assuming you don't own this book (which I'm sure you'll go out and buy now!), I'll give you a quick overview of the must-do's of social networking for fashion

For your fashion flair marketing, it is essential that you have a blog and Facebook page. From there, I also highly recommend a Twitter account and YouTube (or Vimeo) page. Without a blog and Facebook page, you are missing a goldmine of opportunity to share your work and reach potential clients.

A blog is a place to share your work and your personality. On your blog, you can share images beyond just the limited number in your portfolio. It is a place for you to demonstrate that you consistently produce high-quality work.

For any fashion flair session, you should be creating a blog post with a few of your favorite final images and a backstory about the experience.

Let's take an engagement session blog post, for example. The blog post in Figure 14.5 talks about the charisma of the couple and shares the best images from their session, including a behind-the-scenes video.

Include three or more images from the shoot and a story about the day. To make the posting even more personal and engaging to read, consider adding the story of how the couple met, how they heard about you as a photographer, and how they developed the fashion flair concept you decided upon.

I suggest you create a questionnaire for the couple to fill out that asks essential questions about them, their hopes and dreams, their fears, and their relationship. You can then format their answers into a beautiful post that the couple can eagerly share with friends and family.

In your blog post, you are creating the story of this couple and their excellent experience with you by sharing the beautiful resulting images. By making the blog post more personal, people come to associate you with beautiful images as well as powerful positive emotions.

If you capture video of the shoot or the couple, you can also share that video here.


Figure 14.5

For every fashion flair session, create a blog post where friends, family, and potential clients can check out your specialty. Make the blog post as personal as possible by including stories about the couple, details of the shoot, and behind-the-scenes video if you can.

Figure 14.5

For every fashion flair session, create a blog post where friends, family, and potential clients can check out your specialty. Make the blog post as personal as possible by including stories about the couple, details of the shoot, and behind-the-scenes video if you can.

Through your other blog posts, you can express your personality as well as your prestige. You can show that you are funny, playful, or creative. (You can share some personal work on the blog, too, if you feel it would appeal to your audience.) Your blog is a place to talk about awards you have received, publications your work has been showcased in, or any other updates that establish your reputation as an exceptional photographer.

Your portfolio's purpose is to show the best-of-the-best work. Your blog's purpose is to show that you consistently produce high-quality imagery and have a great personality to go along with that work.

For most online purposes, your images should be sized at 800px on the long side of the image along with your copyright watermark. When you include your watermark, have the year the image was created along with your name or your studio's name. © Year Your Name, or © 2010 Lindsay Adler.

You can use any blogging platform for your blog, but if you are serious about having a professional-looking blog and maintaining your brand identity, I recommend using gives you the most customization options. You host WordPress on your own server and domain (such as http://blog.lindsayadlerphotography. com/ instead of From there you can purchase a variety of custom templates or even have a designer create a template to perfectly match your brand identity.

Your blog doesn't have to look like a blog! Instead, it can look much more like a Web site with a blog section to feature your updates.

If you are looking for a custom-made template for photographers, check out Photocrati, ProPhoto Blogs, or Graph Paper Press. All are relatively easy to use and are customizable to fit your needs.

Caution is different from is the more limited blog platform site that still offers a free domain and hosting but offers limited customization. is a blog publishing platform that you install on your Web server; it offers complete customization. allows you to change every aspect of the appearance and functionality of the blogsite, while maintaining the content management system at its core.

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