You Tube or Vimeo

Video has a high pass-along rate. In other words, people like to share videos. If you shoot behind-the-scenes videos at a fashion flair session and post them online, your clients will be sure to pass on that content to friends and family.

As I discussed in Chapter 13, "Flair Products and Services," you may also begin to offer video profiles or invitations to other clients. You can share these videos online.

Your clients will appreciate the ability to share this content, and you will gain additional exposure for your business.

YouTube is the biggest video-sharing social networking in existence, although admittedly there is a lot of "noise" out there (think laughing babies) to distract potential clients.

Vimeo is a video-sharing social network geared more at creative professionals, including photographers, videographers, and animators.

On either site, you can create your own channel to feature your videos so potential clients can browse other video content. Figure 14.7 is a screen grab of my Vimeo profile, featuring video from a trash-the-dress session. Furthermore, you can feature slideshows from portrait sessions or wedding clients.

Trash Youtube Screen

Figure 14.7

On Vimeo (and YouTube as well) you can create your own channel to feature video content. Here is a screen grab of my Vimeo channel featuring a recent behind-the-scenes trash-the-dress session.

Figure 14.7

On Vimeo (and YouTube as well) you can create your own channel to feature video content. Here is a screen grab of my Vimeo channel featuring a recent behind-the-scenes trash-the-dress session.

Both Vimeo and YouTube are easy to embed on your blog, and it is highly recommended that you share your video content in as many ways as possible (blog, Facebook, Twitter, and so on).

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