Fitness Ebooks Catalog
The current luxury consumer is highly sophisticated and brand literate. They are fashionable and aware of their tastes and preferences. Their choices of luxury products are based more on an understanding of their own style needs and less on the 'brand-name' factor. They also have an attitude that is a personification of youth, assertion and adventure, irrespective of their age. This attitude is reflected in the fact that today's parents and their children dress alike. Also older consumers can now look years younger through advanced cosmetics, giving them the freedom to appear like youths. The consumer market has consequently become loosened and diluted. For example, consumers of all ages including those in their forties, fifties and sixties, can be found at the payment queue for roller blades at Decathlon in Paris. Also the fitness and well-being craze now means that grandmothers, mothers and daughters can be found wearing the same clothes and accessories, and shopping in the same...
The visual representation of fashion was a key aspect of early Egyptian society, and men and women both wore jewellery, and made-to-measure attires, mostly in linen. The colours and styles of jewellery were specifically selected to complement each type of clothing similar to the fashion pairings of today. Personal hygiene was also important in this society shown through a highly developed cosmetics sector. Men and women used make-up, notably on their eyes. Their product assortments also included pomades and moisturizers with ingredients ranging from honey, salt and milk. Perfumes and oils were used on skin and local tree formulas for tooth hygiene. The women also used strict beauty procedures and treatments like massages to stay slim and fresh. It can be concluded that members of this society were almost obsessed with perfecting their bodies, and may be compared to the fitness and well-being consciousness of our current society.
Body consciousness rose to a new level during the 1980s. Many Americans became focused on physical fitness. After toning their bodies with exercise tapes like Jane Fonda's workout, people squeezed into body-revealing spandex, which seemed to come in every conceivable garment from dresses to shorts.
Location was another commonality between the first sneaker manufacturers, as talent and machinery were important in keeping manufacturers in business. Most came from England or the New England region of the United States, particularly Massachusetts. New Balance was one of those companies, and was established in 1906, by William J. Riley from Watertown, Massachusetts. Riley was a 3 3-year-old English immigrant who committed to help people with troubled feet by making personal arch supports and prescription footwear to improve shoe fit. Arch supports and prescription footwear remained the core of New Balance's business until 1961, when they manufactured the Track-ster, a performance running shoe (weighing 96 grams) that was made with a rippled rubber outsole and came in multiple widths (Heard 2003, pp. 48-49). The Trackster was the preferred shoe of college running coaches and YMCA fitness directors. Since the 1960s, New Balance's reputation for manufacturing performance...
By the 1960s, perceptions of femininity were aligned to ideals of youth, and a fixation with the adolescent figure resulted in a very thin, androgynous physique often achieved by extremes of dieting. Dieting prevailed throughout the 1970s as the principal means of body modification, augmented by exercise regimes of jogging, tennis, and roller-skating, which gave way to aerobics, dancercise, and fitness classes in the 1980s. The lithe but shapely physiques of Jane Fonda and Cindy Crawford represented the sought-after ideal, which fashion augmented with shoulder pads and bulky box jackets that
Anne Cole, the daughter of Fred Cole, began designing for Cole of California in 1982 and launched a signature collection under her own name. Anne Cole's collection was distinguished by an innovative use of fabrics. Her 1986 collection, inspired by fashions from the 1960s, was fabricated in vinyl and metallic swimwear fabrics. When the collection was photographed for the swimsuit edition for Life magazine, it exposed Cole's line to viewers all across America. In 1994 Anne Cole launched her Anne Cole Locker collection which featured functional swimwear and active wear for working out. The line was also labeled as Faux Fitness in association with its parent company, Authentic Fitness Corporation. Authentic Fitness Corporation purchased Cole of California from Taren Holdings in 1993. Taren Holdings, which also sold Catalina to Authentic Fitness Corporation, purchased Cole of California from Kayser-Roth in 1989.
In 1975 Catalina was purchased by Kayser-Roth which sold the company to Taren Holdings Incorporated in 1989. Taren Holdings declared bankruptcy in 1993 and sold Catalina to Authentic Fitness Corporation. Catalina now consists of six product lines children's swimwear, junior swimwear, misses swimwear, misses sportswear, men's swimwear, and men's sportswear. Catalina's main operations are based in Los Angeles, with the manufacturing based in Utah for the swimwear division and in the Far East for the sportswear division. For nine decades, Catalina has shaped the swimwear industry. From the one-piece, skirted, wool bathing suits of the 1910s and 1920s, to the first two-piece swimsuits of the 1930s and 1940s, to the tiniest bikinis of today, Catalina has been an important design force in the swimwear industry. Catalina has retained its
When the sport of jogging became a national obsession in the 1970s, bringing with it a fascination with fitness, people were looking for appropriate attire for running along city streets and country lanes, or jogging in place at the gym. Baseball, football, basketball, and hockey players had uniforms that were designed for the specifics of their sport and runners were looking for the same. Casual street clothes such as jeans and a loosely-fitted shirt were impractical. The old T-shirt and shorts or one-piece cotton gym suit was not fashionable. Out of this need came the popularity of the jogging suit a casual two-piece outfit designed and marketed for men and women that included a zip jacket and elastic-waist pants.
Ten years on, the expansion of post-colonial studies and the examination of masculinity and sexuality might broaden her list, but it stands as an indication of the potential held in clothing for a design historical and broadly cultural approach. It is surprising then, that despite its fitness for the field, the study of dress and fashion still remains marginal to wider design historical concerns. This perhaps reflects the discipline's roots in industrial and architectural design practice, with their modernist sympathies. A theoretical and inspirational aid to students of industrial and graphic design, design history as originally taught in art and design colleges tended to prioritize production in the professional masculine sphere, re-enforcing notions of a subordinate feminine area of interest, into which fashion has generally been relegated. The relatively late establishment of fashion-design courses in
In a surprising move in 1998, Oldham discontinued wholesaling his Times 7 line, deciding to produce the line exclusively for his own boutique through a licensing agreement with Japan's Itochu Fashion Systems Co., Ltd. Also, to the surprise of many, he stopped participating in fashion week runway shows. While discontinuing these relationships, Oldham was busy forging a new one with Crunch Fitness, an elite health club in New York, to design an upscale men's and women's active-wear line to be distributed through eight health clubs across the United States.
During the 1970s a fitness craze swept the United States. Jogging and fast movement exercise classes called aerobics became popular leisure activities. Fashion followed the exercise trend, and it soon became fashionable to dress like an athlete, whether or not one actually participated in fitness activities. Specialty shoes, sweat clothes, leotards, and tights became fashionable for street wear, and over these it was popular for women to layer knitted leg warmers, tubes of fabric worn on the leg, reaching from knee or thigh to ankle. Model Christie Brinkley wearing a pink leotard and hot pink leg warmers. The 1970s fitness craze led to the 1980s leg warmers craze. Reproduced by permission of Bettmann CORBIS. Model Christie Brinkley wearing a pink leotard and hot pink leg warmers. The 1970s fitness craze led to the 1980s leg warmers craze. Reproduced by permission of Bettmann CORBIS. leotards. Actress Jane Fonda (1937 ), who began a new career as a fitness teacher during the 1980s,...
After graduating from beauty school, Robert Greenberg owned and operated several wig stores in the Boston area. Tired of the cold Boston winters, Greenberg left Boston for Los Angeles in 1978 where he opened a roller-skate rental shop. Sunny, warm California was the birthplace of the fitness craze that swept the United States in the late 1970s and early 1980s. People everywhere were becoming more health conscious, working out to Jane Fonda's tapes, jogging, and joining gyms, and Greenberg saw an opportunity to capitalize on this trend. In 1983 Greenberg founded L.A. Gear to provide fashionable athletic footwear for this new breed of dedicated and not-so-dedicated athletes. By 1990 the popularity of the athletic look had faded, and L.A. Gear, having failed to adapt their limited product line to the changing marketplace, defaulted on their bank covenant and witnessed their stock crash. Greenberg, and his son, Michael, were both ousted by investors.
One of the largest and best-known sellers of sportswear in the world, Nike began as a maker of athletic shoes, then branched out into shoes and clothes for athletes and those who wanted to dress like athletes. The company started during the mid-1960s, just in time to take advantage of a national fitness craze, which inspired average people to buy specialized sports shoes and clothes. Most of those who spend millions of dollars each year to buy this specialized sportswear never take part in the sport for which their apparel was designed. However, since the late 1970s fitness has been in fashion, and it is almost as fashionable to dress like an athlete as it is to be one.
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Fitness and Exercise
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