Gold Rush Ebooks Catalog
On 26 September 2003, the San Francisco Chronicle announced that in 2004 plant closings would mark the end of the Levi's U.S. jeans-making era. Levi Strauss & Co. was a reflection of more than 150 years of American history, from the rough days of the California Gold Rush and the opening of the wild west, through the Great Depression. The impact of Levis grew during two world wars and Vietnam resulting in fashions that emphasized casual dress and conspicuous consumption simultaneously. Through it all, Levi Strauss & Co. became an icon with undisputed class. during the California gold rush of the 1850s and 1860s. While the twill weave used in those first trousers for gold miners was undeniably hardier than the plain weave that canvas miners had been wearing, it was the metal-riveted pockets that began to appear in the 1860s and 1870s that most interested the miners.
Brooks Brothers, one of America's oldest retailers, is known for its classic, sometimes staid, styling. Harry Sands Brooks founded Brooks Clothing Company in 1818 and passed it to his sons who renamed it Brooks Brothers in 1854. The company was one of the first to offer men's ready-to-wear clothing. Before the introduction of ready-to-wear garments, men had to wait days, sometimes weeks, for their custom-made clothing. Brooks Brothers offered premade suits, which was especially appealing to sailors who did not spend much time in port. In 1849 Gold Rush prospectors often purchased ready-made garments from Brooks Brothers before heading west.
Durable, heavy-duty pants made from dark blue cotton fabric, blue jeans were first created as work pants for the gold miners of the 1849 California gold rush, a time when people of the United States rapidly moved into California in search of gold. Once worn only by those who did heavy manual labor, jeans became one of the most popular and common clothing items of the twentieth century. Blue jeans moved from work clothes to the preferred pants of rebellious young men during the 1950s and 1960s to high fashion items. By the end of the twentieth century, a comfortable pair of jeans had become a necessity in the casual wardrobe of both men and women. Though they are bought, sold, and worn in almost every country in the world, blue jeans are still regarded as a fundamentally American garment. The first blue jeans were created by teamwork between a tailor, Jacob Davis, and a merchant, Levi Strauss, who were both interested in making a profit by selling clothing to the thousands of miners...
I am especially thankful to James Ogilvy, publisher of the foremost luxury industry journal, Luxury Briefing, for his special gift of a one-year subscription and also to Catherine McDonald-Kier for ensuring that it actually happened. Thanks James for fuelling my passion for fashion through your 'gold-mine' publication. I also thank Jean-Baptiste Danet, CEO of Interbrand, France, and Aaron Simpson, CEO of Quintessentially, two highly insightful business practitioners and great intellectuals, for sharing their knowledge and time with me. Thanks to James Lawson of Ledbury Research, London, for the meeting that practically opened the door to this project and to Stuart McKay of Ergo, London, for his insights. I'm also grateful to Philippe Schaus of Louis Vuitton, Paris for his time, insight and assistance to Susie Rogers of Gucci London for being such a pleasant adviser and to Alessandro Guarise of Gucci Milan for his support. My gratitude also goes to my academic mentors Adrian Woods,...
Error no. 1 poor business planning At its time of launching, boo.com was the largest e-retail funded company in Europe, yet the company had a poor business plan and an ill-defined business model. The company also lacked strategic direction and made its future earnings projections based on assumptions that e-retailing was a gold mine with strong growth potentials.
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