Charles Frederick Worth Le Pre de la haute couture 182695

Charles Worth Fashion Designer

It is impossible to write about the origins of luxury fashion without paying tribute to Charles Frederick Worth, the man who began everything about Figure 2.1 Charles Frederick Figure 2.2 A design of Worth Worth, the man who invented showing his elaborate style and haute couture and later became attention to detail the first fashion entrepreneur Figure 2.1 Charles Frederick Figure 2.2 A design of Worth Worth, the man who invented showing his elaborate style and haute couture and later became...

Corporate and brand strategy

The Pierre Cardin brand and the man Pierre Cardin have one personality and identity. There have been minimal significant conscious efforts made to separate the personality of the brand Pierre Cardin from the man himself, Pierre Cardin. Although Pierre Cardin is the owner and ambassador of the brand Pierre Cardin, the brand entity has been entwined with the personality of Pierre Cardin, his beliefs, business practices and evolution. It is quite impossible to think about the brand without...

The celebrity connection

Contemporary Luxury Brand Endorsement

Celebrity endorsement of luxury fashion is hardly a new phenomenon but has been in practice for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house, La Maison Worth, he sought a high society lady and influencer of court fashions Princess Von Metternich, wife of the then Austrian...