Business lessons from Armani

1 It is imperative for a luxury brand that wants to remain competitive in the market to understand everything about its consumers.

2 It is possible to successfully extend a luxury brand into several sub-categories without diluting the brand equity. This strategy however requires meticulous crafting, implementation and management.

3 Brand and product stretching beyond 'traditional' luxury goods categories is a viable strategy but needs effective management and an alignment of all the brand elements across all the offerings.

4 Movie and celebrity endorsement is an effective brand communications and marketing promotions strategy.

5 The Brand Value of a luxury brand is directly linked to the total offerings of the brand and not through the accessibility of the products.

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100 Fashion Tips

100 Fashion Tips

One of the most important things you need to take note of about becoming fashionable is to get fitter. Therefore, if you are carrying some extra pounds, then you should lose some of it soon. You can do it through dieting, working out, or a good combination of both. Find more fashion tips like this one within this guide.

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