Chapter

Gilmore, J. and Pine II, J. (2000) Markets of One, Boston: Harvard Business Publishing.

Pine II, J. (1997) Mass Customisation, Boston: Harvard Business School Press. Tungate, M. (2005) Fashion Brands: Branding Style from Armani to Zara, London: Kogan Page.

Luxury Briefing, February 2005.

Luxury Briefing, July/August 2005.

Apple.com

Anyahindmarch.com

Chanel.com

Ermenegildozegna.com

Levi.com

Polo.com

Robertocavalli.com Vuitton.com

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