Art Deco Phase

From about 1924 Paris fashion crystalized into the hip-less garçonne look, reflected in the new sportive couture client, with her flat chest, bobbed hair, and less socially restricted lifestyle. The new generation of key designers included Jean Patou and Chanel, who both borrowed elements from Sonia Delaunay's far more extreme Orphic cubist designs. Madeleine Vionnet developed her skillful bias cut while Lelong produced the first ready-to-wear to come from a couture salon These short-skirted, simple, art-deco garments were nevertheless always made from the finest wool or the most sophisticated gilded, flowered Lyon silks and embellished with complex beading or tucking to identify their couture provenance. Patou ended the look when he lowered the hemline in 1929.

Paul Poiret Evening Dress
Woman modeling Paul Poiret evening dress. Poiret introduced art deco fashions to the world in the early 1900s, and several other prominent designers soon followed his lead. Hulton Archive/Getty Images. Reproduced by permission.

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