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Karen Tranberg Hansen

COLOR IN DRESS Color attracts attention, creates an emotional connection, and leads the consumer to the product (Brannon, p. 117). Color is often a primary reason why a person is attracted to and buys a particular item of clothing. A new T-shirt in a different color can help transform the look of a product year after year. Color captures a viewer's interest because it is both easily recognizable and distinctive. We often describe clothing in terms of color, such as "a blue suit."

The study of color is complex and involves light, vision, and pigment as well as science, technology, and art. In addition, colored pigment behaves differently than colored light. Although there are many models of color classification, the Munsell color system with its numeric notation for each color is widely used and accepted to describe color pigments and the color properties that relate to dress.

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