Early Career

In 1950 Capucci opened his first atelier on the via Sistina in Rome; in 1951 he presented his designs in a fashion show organized by Marchese Giovan Battista Giorgini in

Florence. On this occasion, Capucci showed overcoats lined with ermine and leopard, capes edged in dyed fox fur, garments of violet wool with brown and silver brocade—clothing that immediately won for him a loyal following. In reality, Capucci was still too young in 1951 to put together his own shows. The English-speaking fashion press referred to Capucci at this time as the "boy wonder" because he was not yet twenty when he opened his first atelier. Giorgini came up with a plan in which his wife and daughter modeled Capucci's clothes during the show; the buyers literally went wild for the talented young designer. By 1956 Capucci was acclaimed as the best Italian fashion designer by the international press; that same year, he was publicly complimented by Christian Dior. In 1958 he was awarded the Filene's of Boston "Fashion Oscar," given for the first time to an Italian. Capucci was given the American award for his collection of angular clothing, which was part of his linea "ascatola" or "white boxes" project. The so-called box look was invented at the end of the 1950s by Capucci, to introduce the concept of architecture, volume, and project; an idea of tailoring related to the dress only. Consuelo Crespi was named the world's most elegant woman wearing one of Capucci's dresses.

In 1962 Capucci opened a workshop on the rue Cambon in Paris, a city he loved and where he was well received. He lived at the Hotel Ritz and was on friendly terms with Coco Chanel. Capucci was the first Italian designer asked to launch a perfume in France. After six years in Paris, Capucci returned to Italy permanently in 1968 and opened an atelier on the via Gregoriana in Rome, which became his headquarters.

0 0

Post a comment