A group of young struggling fauve artists produced a generation of fashion illustration of lasting quality and celebrity. Under the original inspiration of Paul Poiret, and his pochoir printed Les Choses de Paul Poiret of 1909 and 1911 this period launched the careers of Barbier, Lepape, Iribe, Dufy, Erte, Marty, Benito, and Bonfils.
Couture and popular versions. The short skirt and dropped waistline were copied at all levels of the fashion trade, this time right down to the cheapest ready-to-wear, as seen in Sears and Roebuck and English ready-to-wear wholesalers' catalogs. Fashion knowledge and consumption opportunities were spread to a mass audience through the movies, through new cheap fashion journals, through home dressmaking, and through the wide availability of artificial silk or rayon (albeit still an unreliable fashion fabric). All of this accelerated the demand for mass, machine-made ready-to-wear and thus "up and coming" working-class girls on both sides of the Atlantic embraced moderated forms of art deco fashion even though their financial means were limited.
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