After seizing power, the Bolsheviks nationalized both textile factories and retail establishments, and their activities centralized. The most prominent pre-revolutionary Russian fashion designer, Nadezhda Lamanova, who catered for both the aristocracy and the artistic elite, and had been officially recognized as a couturier to the court, embraced the political and social changes brought by the revolution. She lost her well-established high-class fashion salon, but subsequently either was in charge of, or actively involved in, the various state-initiated institutions dealing with clothes and fashion, and worked simultaneously as a costume designer for theater and film.
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