Photography Masterclass Online Course

Photography Masterclass

Photography masterclass program has gone through a trial, testing and the results, later on, have proven that this program works efficiently and give 100% positive results at all times. This program has an upper advantage as compared to other programs which claim to help you capture best pictures because the creator has taken a further step to give you 29 videos which are easy to follow and apply. The 29 videos are in four modules which help you to with ease in referencing the lessons you will learn. The creator of this program has ensured that the program is risk-free by providing a 60-day money refund guarantee to any member who feels not satisfied with the services provided in the program. Through the program, you will learn how to make stunning photographs on your own, and this will, in the long run, increase your self-esteem and enhance your photographs marketability. Continue reading...

Photography Masterclass Summary


4.7 stars out of 12 votes

Contents: Videos, Ebooks
Author: Evan Sharboneau
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My Photography Masterclass Review

Highly Recommended

The writer presents a well detailed summery of the major headings. As a professional in this field, I must say that the points shared in this manual are precise.

When compared to other ebooks and paper publications I have read, I consider this to be the bible for this topic. Get this and you will never regret the decision.

The Sigma Dpi A Full Spec Compact Digital Camera With All The Power Of Dslr

Tamrac 3535

The built-in SLR-sized 14-megaplxel image-sensor is 7 to 12 times bigger than that of an ordinary compact digital camera. The Foveon direct image sensor captures all the RGB data on every pixel. The 16.6mm F4 lens uses large-diameter(14.Smm) aspherical glass molds for superior high-resolution and high-contrast performance. And the brand-new TRUE Image-processing engine delivers new Insight. Measuring just W 113.3mm x H'.59.5mm x D 50.3mm and weighing just 250g, the SIGMA DPI is the world's first and only Integral-lens high-performance compact digital camera with SLR specifications. It's designed to deliver pure creative control and Ignite your creativity.

Photography Courses

At, our pros review your assignments and give you professional, personal, and prompt feedback. World-acclaimed photographers give you personal critiques as to what you did right, what you did wrong, and how you can improve. Plus, lively student interactions help reinforce the lessons and challenge your pro to answer questions that enrich the class.

Model Mayhem and Other Social Networks

Model Mayhem is a social network for photographers, models, hair stylists, makeup artists, wardrobe stylists, and other industry professionals. As a photographer, you can create a profile of your best work and include your contact information and a brief bio or artist statement. Model Mayhem is a social networking site for fashion creatives, including photographers, hair stylists, makeup artists, and wardrobe stylists. Model Mayhem is a social networking site for fashion creatives, including photographers, hair stylists, makeup artists, and wardrobe stylists.

Bassman Wrote Herself Back Into The History Books At

Barbara Mullen Vogue

Yet photographers such as Ellen von Unwerth, Inez van l.amsweerde, and Bettina Rheims enjoy a level of success that Bassman could only have dreamed of when she was starting out in the 1940s. A forceful woman working in a man's postwar New York world, Bassman fought to define her place alongside Brodovitch, with whom she helped establish the modern glossy magazine. He was a monster, really, she admits, recalling a poster she designed for the Museum of Modern Art that Brodovitch took complete credit for. Yet she also insists the two had complete sympathy for each other's taste and sensibilities. Brodovitch hounded Bassman to come work for him, even agreeing lo pay her despite the fact that he'd always favored women interns who would bend to his will and work for free. And when the two designers went before Harper's editor-in-chief Carmel Snow, Bassman often played Brodovitch's bulldog. He would never fight for what he wanted, but I was a fighter and it...

Offer Positive Reinforcement

Movement Fashin Photography

Some photographers play music when photographing models or their subjects. This is completely legitimate, and you might find this helpful. You can use the music to set the mood of the shoot and help your subjects pose more appropriately. If you want really loud, aggressive poses, use loud, aggressive music. Making a shouting or defiant face feels bizarre in a quiet room or in front of other people, but adding music helps subjects get into their part. Don't just play

Plug Ins and Creative Tools

Nik Software is a company with a range of products for photographers, but its most popular product is Nik Color Efex Pro. This plug-in software has 50+ separate filters with more than 250 different overall effects. From giving an image a 1950's glamour feel to a vintage film effect, there are dozens of effects you can instantly preview. This is a great tool for inspiration, because you see your image transform with different special effects applied. Nik's free trial allows you to test these tools firsthand.

Using the Lensbaby Composer

Lensbaby Photography

If you've never used Lensbaby before, you can always visit the company's Web site for instructions on how to use the different lenses. Here are a few things you should know when using the Composer the first time. It's a great tool, but it's not 100 percent intuitive. The Composer lens has physically interchangeable apertures. You change your aperture by replacing little magnetic rings to achieve f 2.8, f 4.0, f 5.6, and f 8.0. As a fashion photographer, you'll likely be using a wider aperture (often 4.0) so that you can achieve even more of a dreamlike, soft-focus image. You can see these apertures in Figure 5.11. Many cameras cannot meter through Lensbaby lenses, and you must use manual exposure or exposure compensation (in AV mode) to achieve the correct or desired exposure. You can set your aperture (because you know that value) and then adjust the shutter speed until the exposure reaches your desired aesthetic look.

The celebrity connection

Contemporary Luxury Brand Endorsement

First of all, who are celebrities Celebrities are people that exert significant influence in several facets of the society ranging from arts, music, movies and television, sports, culture, education, politics, government and also religion. They range from film and television stars to musicians, sports personalities, scientists, engineers, royals, politicians and also socialites who have no defined careers apart from looking beautiful and attending the right events. In the fashion world, this list of celebrities would include designers, their muses, models, photographers, image consultants, style advisers and any famous person involved in the artistic aspects of fashion such as makeup artists, fashion consultants and also fashion experts like Mark Tungate whose book Fashion Brands Branding Style from Armani to Zara, was published in 2005. The celebrities most utilized in the promotion of luxury fashion brands, however, are those in the film and music industry as a result of their high...

Stephen Campbell Fashion Illustrator

Illustrators, artists and photographers are listed alphabetically numbers listed refer to the pages on which the work appears. Michou Amelynck 125 c o and DACS, London 2006 Peter Lindbergh (photographer) 13 (right) Fredrika LOkholm and Martin Slivka (photographers) 16 (top), 49 (left), 50 (left), 51, 52 (right), 53 (bottom), 54 (photographs centre and bottom), 55 (top), 61,62, 63,192 Laurence King Publishing Ltd Antonio Lopez 89 The Estate of Antonio Lopez

Stylized and Creative Effects

Lightroom Portrait Presets

In fact, a lot of my shoots look completely different in their final form compared to how they looked in real life. I frequently apply unique effects to perfect my work and differentiate it from what other photographers are doing. A Lightroom preset is a set of instructions of how to develop an image in Lightroom. Any changes you can make to the image, including white balance, black point, clarity, split toning and hundreds of other adjustments, can be combined to make a preset. Because of this, there are thousands of presets. Some automatically come with Lightroom, and you can create your own presets. Many sites online offer FREE presets for download, including http, http, http, and dozens more.

Know the Rules of Fashion Editorials

Fashion Shoot Cellophane

Do not expect to be compensated for your published fashion editorials. I'm not saying it's right, but it's the way the industry is. Magazines do not compensate photographers for fashion editorials because they view these editorials as advertisements for the photographers they act to showcase a photographer's work and vision. If your image ends up on the cover of a publication, you have more leeway to request payment because the cover is extremely valuable real estate in a magazine.

Lens Compression for Portraiture

Lens Compression Photography

As you probably know, a wide angle lens distorts an image. In photography, whatever is closest to the lens appears largest, and wider angles amplify this effect. With telephoto lenses, the image is not stretched or distorted it is compressed. You have probably seen images taken in Africa of a gigantic sun in the background and an elephant in the foreground. The photographer achieves this effect using a telephoto lens. When taking portraits, however, you want to achieve a balance. If you shoot with a wide angle lens, you distort the face or body in an unflattering manner, often making the nose or chin appear larger. On the other hand, if you shoot with a telephoto lens (such as 300mm), the face appears flat because you have compressed all the features. Photographers have different preferences, but most use a slightly telephoto lens for portrait, often from about 70mm to 105mm.

Fashion Flair Session

Conceptual Fashion Photography

When scouting for a location and planning a shoot, consider keeping a notebook to record what time of day the light will be best in a certain location, besides other key pieces of information. In fashion shoots, photographers create call sheets to organize the activities of the day, including start time of hair and makeup, locations, breaks, and any other important details. They send this call sheet to all people involved in the shoot two to five days before the shoot takes place.

Helmut Newton White Women

Helmut Newton White Women Photography

Why We Love It What struck us immediately about Maciek Kobielski's simple but beautiful images for A4 were the tongue-in-cheek references to other photographers. In this shot, a classic Vogue Italia becomes the model's shirt, her face mirrored by those on the cover. In another, a woman nuzzles up to a photobook by Helmut Newton, the flat flash of the image playing off the high-contrast black-and-white. m.j.

History Of Fashion Imagery By Jeanjacques Naudet

Guy Bourdin 1975

Fashion photographers are tastemakers and workhorses, artists and salesmen. Their imagery reflects the culture they work in, but there is no denying their influence in shaping culture as well. Like his peer Avedon, Henry Clarke studied at the feet of Brodovitch and understood that fashion photography and reportage could go hand-in-hand. In images like his 1955 photo of a model in Chanel (No. 8), there is consummate craft and cool wit. As the 1950s segued into the 1960s, fashion turned upside down. Tastes had always been created by the powerful as high style-, now style was beginning to come from other parts of society, especially the youth culture. Photographers like Bob Richardson used small SLRs to capture the energy and drama of self-discovery rather than the ostentation of formal style, as in his 1966 shot for Vogue Paris (No. 9). Richardson depicted sex, drugs, and violence as part of fashion, anticipating cultural changes to come. Later in the decade, a group of young fashion...

Make Yourself a Peal Fashion Photographer

Fantasy Fashion Photography

Contact targeted magazines to see upcoming publication themes, submission requirements, or other guidelines for photographers. Often, emails are ignored and ineffective. Instead, I recommend that you call these publications and reach out to the creative director or art director to make real contact about what they are interested in. If you call, you are likely to at minimum get the email address of the correct contact at the publication and usually can get an idea of upcoming themes.

The Celebrated Celebrity Stylist

The stylist's role has always been important a trusted expert who reassures the star and helps designers and photographers conceive and achieve their concepts. But as the demand for images of celebrities being themselves has increased, so too has the stylist's influence.

To View This Figure Please Refer To The Printed Edition

Although sales of textiles and dress supported him financially for the rest of his life, Fortuny rarely commanded the attention of the fashion press (although his work was immortalized by Marcel Proust in Remembrance of Things Past). Generally, it is the very latest, most dramatic or shocking that entices fashion photographers, journalists and editors and, in turn, commands public attention - though, seldom are these items purchased to wear. Like Fortuny, Shirin Guild neither courts extensive media coverage nor does the enduring quality of her designs attract it. For the same reasons, she avoids the razzmatazz of catwalk shows. Shirin also eschews sensation and change for change's sake, by presenting timeless, elegant designs. However, unlike Fortuny, Shirin Guild does conform with the fashion calendar, presenting biannual collections and in 1999 introduced a 'mid-collection' (which many designers call 'cruise'). International buyers are invited as part of London Fashion Week to place...

Finding Unique Clothes

Jacket Desigmer Names Expensive

On high-end fashion shoots, an individual is solely in charge of clothing. This person, the wardrobe stylist, is not usually the fashion designer. She doesn't make the clothes. Instead, she helps you select clothing to achieve the concept of your editorial and put together a cohesive look, including shoes and accessories. Believe it or not, many (even most) fashion photographers are not particularly stylish. They are much more concerned with the expression of their idea and concept and treat clothing as one small part of the equation. They hire wardrobe stylists whom they respect and trust to handle all the clothing.

Better Than Money Back Guarantee

Fashion Photography Money

If you don't feel like this is the BEST way to learn photography, we will refund you your tuition, no questions asked.What's more, we will allow you to stay in the class as an auditor*. That is how confident we are that you're going to love this learning system You can't lose Fashion Photography Course

How Light Works Its Magic

Front Light - the favorite of photographers, two dimensional artists, children and colorists where emphasis is on color and texture over form and value. Front light can eliminate the need for shading and shadows (which is a pity for they are a great joy and keep many artists from wandering aimlessly about the streets in the dead of night). Front light is also excellent for use in portraits of unremarkable people. Holbein's front light portrait of a Dutch princess eventually caused the schism that resulted in the formation of the Church of England. Like good putty front light can cover-up many faults.

Ambient Light Ai Natural

Fashion Photography Lighting Techniques

Although I love shooting in the studio because of the control I have, I love the feel of natural light and shooting on location. When I was starting out in my photography business, I mostly shot in the studio because I believed that what made a professional photographer stand out was her expensive studio equipment and her ability to make studio light images. This was far from the truth, however. I've found over the years that my clients generally prefer shooting on location with natural light. They love the richness of the light and interacting with interesting environments. A professional photographer stands out when she is able to really bring out the energy and beauty in a location.

Business Innovations

Donatella's larger-than-life approach to creating fashion mirrored her brother's maxim that fashion must fuse with the media, the performing arts, celebrity, vitality, and sexuality. Donatella staged the audacious, high-powered Versace runway shows after Gianni's death, enlisting the friendship and devotion of many of the supermodels. Her brother had initiated successful advertising campaigns with photographers and artists beginning in the late 1970s Richard Avedon and Andy Warhol, among others, shared his flamboyant taste for self-promotion. Donatella continued in this vein, preferring to work with such photographers as Steven Meisel and Bruce Weber. The company continued to unleash dynamic, sexually charged media campaigns in the early 2000s as it expanded its share of the luxury trades.

Flash on Location Tiking Control

A'll start this chapter by saying that I usually shoot either completely with studio light (in the studio) or completely with ambient light (on location). For fashion flair, I shoot flash or studio on location in limited situations and for specific reasons. At the same time, however, I know that some fashion flair photographers shoot most of their work studio flash on location because they have developed it as part of their creative style.

Creative Collaborations

Kawakubo's creativity has extended to many events and collaborations, from museum and gallery exhibitions to performances to collaborations with architects, photographers, graphic designers, and even a floral artist. She has worked with the artists Cindy Sherman and JeanPierre Raynaud, and in 1997 she designed the set and costumes for Merce Cunningham's work Scenario, performed at the Brooklyn Academy of Music and the Palais Carnier in Paris. Kawakubo said that fashion and modern dance are

Fashion Festival Honors Rising Photography Stars

International Talent Support, or ITS, was started seven years ago by Trieste, Italy-based agency EVE as a showcase for talented young designers. Four years ago ITS added a photography competition, ITSifPHOTO, which has become a sought-after launching pad for new talents. We wanted to support creativity at large, no matter in which field, explains ITS director Barbara Franchin. Photography seemed the most natural development in our 'creativity support' philosophy, since it is the media that represents fashion and communicates to the world. Despite the competition's fashion roots, ITS PHOTO encourages photographers from across the spectrum to apply (although the winners do trend toward fine art and fashion) with images based on an annual theme, this year defined as The Other by sponsor MINI. The ITS finals last four days, during which the photo jury has one morning to go through the portfolios of the 10 to 15 finalists with the photographers themselves. The rest of the time, finalists...

Supplement Ambient Light

This engagement scene was lit with two off-camera flashes without light modifiers. With my camera on aperture priority, I used a wireless transmitter to trigger the two Canon 580EX flashes. This engagement scene was lit with two off-camera flashes without light modifiers. With my camera on aperture priority, I used a wireless transmitter to trigger the two Canon 580EX flashes. I did not utilize any particular lighting formulas. I set my camera on aperture priority and used exposure compensation to capture the correct ambient exposure. From there, I used my main flash on full power (ETTL) to illuminate the subjects and adjust the power of the secondary flash up and down (eventually to +1 3) until I got the correct highlight strength.

Optimization of Your Images

When you open your image to begin editing, start by making overall adjustments to the entire image. Your first concerns are correcting exposure and white balance. You need to correct these aspects of your image before moving on to retouching skin or making any creative adjustments. First, adjust your general exposure, ideally in Adobe Camera RAW, Lightroom, or Aperture. In this base exposure, attempt to maintain detail in the important highlights of the image, such as skin tone highlights. If your computer monitor is correctly calibrated, you can judge the exposure from the histogram in camera RAW accompanied with the appearance of the image onscreen.

Practice Makes Perfect

In college, I studied photography, but I didn't learn about how to use light modifiers and different setups in class. Instead, I developed my comfort and familiarity with the studio from spending hours every day experimenting. The more you play around with light modifiers and setups, the more you'll come to understand how light works and even develop your own lighting style.

Retouching for Perfection

Etouching and creative effects are the final steps in the creative process. With typical portraiture, it may be acceptable to give clients a final file that has been corrected for exposure, white balance, and nothing else. For fashion flair, however, retouching and creative effects are essential ingredients to the final product.

Drawing So Whats In A Line

Overweight Female Body Drawings

Next, and a rarity in portraiture and full body paintings, is the aged body's description as an edge. This is the most unflattering and not one portrait painters or photographers would push you aside to witness. It must be noted however, fashion photographers, fashion houses, et al, who are intent on finding models that bear a close resemblances to perambulating coat hangers are not adverse to this anorexia look. They however, use it more for purposes of ambiguity and decadent fascination, and that I will explain later on.

Making Fashion Flair Work for

When I teach marketing, I urge photographers to break it down into three questions Price determination is one of the most common questions I get from fellow photographers and photography students How do you set your prices, and how should I set mine Unfortunately, there is no right answer.


I've always found other photographers' work a great place for inspiration. Note that I don't copy their work. What's the point of making an image that's already been made before Plus, it's just not right ethically. Yet using the work of truly great photographers for inspiration has helped me achieve fantastic lighting, poses, and more. This is by no means a comprehensive list of fashion photographers, but if you are new to fashion photography, this is a good place to start looking for inspiration. Fashion and Conceptual Portrait Photographers These fashion photographers represent a few of the great masters of the past as well as photographers currently leading the fashion photography industry. Photographers' Agencies Photographers' agencies represent creative individuals, promote their work to potential clients and magazines, and help handle marketing. The few agencies listed here represent some of the most famous photographers today.

Strike a Pose

Curve Photography

Osing in fashion is an art, not a science, and there are no rules or special guidelines. In fashion photography, poses can be expressive, but they can also be straightforward. When I do a fashion shoot, I often keep my poses relatively simple unless I'm trying to accentuate a certain part of the clothing or my image concept is based on a particular pose. Many fashion photographers prefer strong, simple, and stoic poses in their images.


Fashion Photographer Camera Len

Many fashion photographers utilize a medium-format camera with a digital back. This provides them the same high-end quality they are used to with traditional medium-format cameras and extremely large digital files to provide to their clients. You may have heard of Leaf backs for digital cameras. Some digital backs currently offer 60 megapixels per frame. Although this option is arguably the best quality, it is extremely expensive and somewhat more bulky. Because 35mm digital cameras regularly have megapixels in the high teens and twenties (some even up to 40 ), many fashion photographers opt for this lighter and more versatile format. The file sizes are sufficiently large for most projects, and the optical quality is beautiful. When shooting your fashion-influenced portraits, any 35mm DSLR camera will work. In general, your camera should have no fewer than 10 megapixels, because your high-end clients may want to purchase large prints or canvases. My clients often purchase 2ft X 3ft...

Fixed Lenses

They do not zoom, but they often have extremely wide apertures and are generally less expensive than zoom lenses. With fixed lenses, you can achieve wider apertures for more reasonable prices. Because fashion photography is a controlled event, you do not usually need a zoom lens. You can typically move your body forward or backward to adjust the zoom of the lens while maintaining the visual qualities of that lens. Many beginning and even established photographers confuse the term zoom lens with telephoto lens. A zoom lens can change the focal length of the lens. For example, the 24mm-70mm zoom lens can be shot at any focal length between 24mm and 70mm. A telephoto lens, however, usually refers to a lens with a longer focal length. On a 35mm full frame camera, a 50mm lens is typically considered normal or average. On these cameras, it is neither wide nor telephoto (although this will change if using a medium format or DSLR with abnormal sensor size).


Richard Avedon Self Portrait

AVEDON, RICHARD Richard Avedon (b. 1923 ) was one of the most important and prolific photographers of the second half of the twentieth century, and in the eyes of many photography and fashion specialists, he was the most important fashion photographer of all time. In a career spanning sixty years he showed himself capable of almost constant stylistic reinvention, yet in retrospect his oeuvre also demonstrated a remarkable coherence and strength that far surpassed the narrow confines of fashion photography. He was acknowledged by his peers for his superb work as early as 1950, when he won the Highest Achievement Medal of the Art Directors Club in New York. Only eight years later he was named by Popular Photography magazine as one of the ten most important photographers in the world. By the end of the twentieth century, having garnered handfuls of honorary degrees, lifetime achievement awards, and other prestigious prizes, Avedon was identified by the Photo District News as the most...

Lens Flare

Makeup Photography Studio Lens Flare

When you start in photography, you learn that lens flare is bad. In truth, it often is. Lens flare occurs when unwanted light scatters within the lens, usually creating unwanted highlights or artifacts. This often washes out or desaturates the image, or it creates undesired rays of light within the final frame. That's why we often use a lens hood to protect the front element of the lens, or we have someone hold shade over the camera to block unwanted light. There are even camera accessories made specifically to help photographers block out the light. Lens flare, however, can be used as an artistic tool. Commonly, fashion photographers utilize lens flare to make an image feel dreamlike or to emphasize the warmth of an environment. You can use this technique to make an image soft or dreamy, particularly when shooting near sunset. When you're in the studio, you can purposefully create lens flare to build a surreal, glowing effect. In Figure 6.14, I achieved the lens flare by placing...


Sex Dating

Some photographers use framing to give a voyeuristic visual effect. For example, you could shoot an image through an open door with the subject sitting on the bed within the room. The cracked door acts as a frame and makes viewers feel as though they are peering into a forbidden world. You can even use something as simple as blurred foliage, which makes viewers feel as if they are peaking in on a moment or scene, as seen in Figure 6.16.


Houppelande Fashion

As a professional or even aspiring professional photographer, you need some form of insurance. If you don't have it, you could damage your career and financial future. Many professional photography agencies offer a form of liability insurance in conjunction with another company, or they recommend a variety of companies. Check the Web sites of Advertising Photographers of America (APA) or Professional Photographers of America (PPA) for current recommendations.

Depth of Field

Foreground Background Figure Picture

There is no right answer for your depth of field in an image. You can shoot a successful fashion image at f 22 or f 1.2. That being said, a lot of successful fashion images shot on location are shot at wide apertures. The aperture you shoot at depends completely on the scene and the artistic effect you are trying to achieve. Many location fashion images are shot at f 2.8 aperture and wider. I love shooting at f 1.4 or f 1.8. It gives me just enough focus for the face body, while providing a nice blurry background. It seems to be a sweet spot for me and my portraits.

Analyze the Light

The most successful fashion photographers of all time were known for their stunning mastery of light. Photographers from Richard Avedon to Albert Watson to Irving Penn had exquisite light to help them express their visions. This section of the book presents the essential techniques that fashion photographers utilize regularly to light their fashion and beauty images. It covers natural lighting, studio lighting, ETTL Flash (speedlights), and studio lighting on location.

Stephen Campbell

The children and teenagers that I see at my day job as an art therapist at Bellevue Hospital, in New York City. Those New York City teens have amazing street style. Movies like Richardson's Mademoiselle or Godard's Weekend, Klein's Polly Maggoo or Tati's Playtime. My collections of Snoopy and Tin Tin. Travel. Photographers like Jean-Pierre Khazem and Sam Haskins. Icons like Polly Melon they live and die with the fashion

Origin of the Sarong

SCARF Scarves have been an enduring fashion accessory for hundreds of years, ranging from humble bandannas to luxurious silks. Worn by women around the neck or as a head cover, scarves protect modesty or promote attention. Using basic shapes of cloth, typically triangular, square, or rectangular, scarves lend themselves to a wide variety of ornamentation. Scarves are commonly printed, but the techniques of weaving, batik, painting, and embroidery are also used to create scarf designs. While the scarf's popularity has fluctuated throughout its history, in certain decades of the twentieth century scarves were essential fashion items, glamorized by dancers, movie stars, socialites, fashion illustrators, and photographers. Scarves accentuate an outfit, provide cov

Direct Sunlight

Direct Light Fashion Photography

Shooting in direct sunlight can be perilous. In fact, most photographers are taught to avoid shooting in direct sunlight because the light is harsh, the shadows are deep, and it is hard for the subject not to squint. Typically, the light is not flattering, and it's just a pain to shoot in. But if you look at the pages of high-fashion magazines, photographers regularly shoot in direct sunlight. It has taken on an edgy feel because it breaks traditional photographic rules. Photographers use the harshness of the light to really shape the face and body and to create a certain mood.

Mm 14 or 12 Lens

Lens Flare Fashion Photography

I use the 50mm lens for full-length shots of a subject. It allows me to get a wider angle without the distortion of a wide-angle lens. A 50mm lens is not wide angle, but it gives me a slightly wider field of view. The 50mm 1.4 is a reasonably priced, great lens. You might consider testing the 50mm 1.2 (if you have the budget) to try a narrow depth of field and sharper image. I have happily shot the 50mm 1.4 for several years whenever I had a full-length or 3 4 length shot. I shot the image in Figure 5.4 with the 50mm 1.4. Although there is more in the field of view, I still am able to maintain a narrow depth of field.


With green screen techniques these days, it is relatively easy to fake a subject within a surreal environment if you realistically match the light. In fact, several famous conceptual portrait photographers use green screen with celebrities and models to achieve high-impact conceptual portraiture.

My Workflow

Make the necessary batch adjustments to overall exposure and images' white balance. 4. Make additional selective adjustments to the top images in Lightroom. I tweak the exposure, reduce the noise, add vignettes, and correct the white balance. Every photographer I talk to has a different system for organizing and managing files. The important thing is that all the successful photographers have a consistent system of organizing and archiving.


Shift Fashion Photography

Lensbaby manufactures lenses and attachments that allow your camera to create a similar effect to view camera, bellows camera, or tilt shift lenses. You can adjust the plane of focus so it is no longer parallel to the film plane (or digital censor) of your camera. In other words, you can vary your plane of focus so Lensbaby uses small bellows or ball-and-socket mechanisms to achieve this effect, but it does so in an extremely affordable way. Typical tilt shift lenses cost thousands of dollars, whereas Lensbaby products are a couple hundred dollars and offer many more creative effects.

Window Light

Fashion Photography Light Eyes

Since the beginning of portrait photography, photographers have utilized the beautiful qualities of window light to illuminate their images. Window light can be soft and directional. By moving your subject in relation to the window, you can literally watch as the window light helps shape and carve the face while maintaining its soft qualities. Figure 8.8 show a traditional use of window light for portraiture. Light is soft and flattering, with the window to the left of the frame. The light sculpts the subject out of the darkness and gives a deepness and sadness to his eyes.

Price Determination

When I was a freshman in college, I worked for the successful photographer John Harrington, based in Washington, DC. Author of Best Business Practices for Photographers, he was a wealth of knowledge on how to run a business, handle clients, retain clients, determine pricing and licensing, and much more. I highly recommend his book to anyone serious about their business as a photographer. When I started in the wedding photography business, I was only charging about a grand for a wedding in rural upstate New York. After working for Harrington, I went home and tripled my prices. With the tripling of my prices, I shortly tripled my business. I was no longer at the bottom of the pile for the least expensive (and seemingly least experienced photographer). Now my work was among the best photographers in that market, and clients compared my work to those photographers in a similar price range. Tripling my prices was the best thing I ever did for my early career. It helped people take me more...

Nigel Barker

Nigel Barker Photography

Throughout his modeling career, Barker says, he almost always had a camera at his side. Like other photographers who started their careers as models Ellen von Unwerth, Sarah Moon, and Lee Miller, to name a few Barker learned to shoot on set, by watching pros at work. People often ask me if I ever assisted anyone, and I say no. But I did get to work with an incredible number of photographers as a model, he says. He learned different lessons from each From Bruce Weber, it was the speed at which he worked from Arthur Elgort, the charming way he handled people from Steven Meisel, the idea of art-directing an image.

Off Camera Flash


Some fashion photographers regularly shoot on a tripod. They leave the camera on the tripod and interact with the subjects without looking through the lens. The camera becomes stable, and the subject interacts with the photographer for dynamic movement and expressions. For photographers using larger format cameras, tripods are necessary for weight and technical reasons. I almost never use a tripod, though, because it restricts my movement and creativity, and I am always varying my angle. One minute I am shooting on the ground, and the next I am standing on a chair shooting downward. Even a few degrees of movement to the left or right, up or down, can completely change an image. I don't want a tripod to restrict me from making these minute changes that are so important.

Social Networking

If you are serious about utilizing social networking for marketing (which I highly recommend ), check out my book The Linked Photographers' Guide to Online Marketing and Social Media. This book aids photographers in getting online quickly and efficiently to build their reputation, find potential clients, and network with colleagues. Particularly if you are new to social networking, this book provides the ins and outs of what you need to know for your photography business. If you are looking for a custom-made template for photographers, check out Photocrati, ProPhoto Blogs, or Graph Paper Press. All are relatively easy to use and are customizable to fit your needs.

Experimental Flair

Unusual Watercolor Techniques

Figure 6.19 is an example of a painting with light to create striking results. Painting with light requires a great deal of trial and error. You must experiment with different light sources, gels, and lengths of exposures. This figure was shot at 16mm, ISO 400 at f 2.8 using a 15-second exposure. During this exposure, the subject was illuminated for approximately 5 seconds with a warm tungsten balanced-flash light. My camera white balance was set to tungsten so that the tungsten light appeared almost neutral in tone. I flashed the background and the tree several times with a daylight balanced off-camera flash strobe. Because I set the white balance to tungsten, the daylight strobes created a blue illumination on the scene.

Beatons Importance

Beaton had a long and extremely productive career in fashion photography, costume, and set design and writing and illustrating many books with his own witty drawings, based on the detailed diaries he kept all his life. Yet his work is of uneven quality. When Cecil Beaton is good, the photography critic Gene Thornton said, he is very, very good, but when he's bad, he's horrid. . . . It takes a kind of genius to be that bad (p. 33). Indeed, the excesses of Beaton's style can be cloying, naive, and even trite, but few have questioned the inventive range of work or the important influence it would have on subsequent fashion photographers, particularly in the 1970s.

Acne Paper

Acne Top Fashion Street

With photographers and editors taking publications into their own hands, it's no surprise that fashion houses are doing the same. In these democratic spins on the industry-oriented look book, healthy budgets are employed to create editorial teams and publications that are unusually impressive. Check out Acne Paper, with each issue addressing a specific theme by way of art, literature, history, fashion, and photography. The free high-street versions, including Uniqlo and Cos, are also worth a look. If you're into fashion photography, be sure to check out their mastheads you'll be surprised by who you find there. m.k. Q PHOTOGRAPHERS o. LIMITED EDITIONS

Intuitive Images

Interdisciplinary exchanges should be carefully situated. Anthropologists' photographs, designed to participate in anthropological discourses, might fare badly under the scathing gaze of art critics. Similarly, photographers do not become anthropologists by virtue of informing their photography with anthropological methods and concepts their work will not necessarily participate in anthropological debates. 208

Or In The Studio

The ability offered by digital SLRs to pre-set or fine-tune white balance has revolutionized location photography, allowing shooters to easily mix and match color temperatures for creative or realistic effect. Few lighting products take advantage of this flexibility like the Photoflex Starlite Dual Spectrum Kit. The kit lets you quickly switch from continuous, cool-operating daylight-balanced fluorescents (DBFs) to bright, tungsten-balanced hot lights. Even better, the Photoflex DBFs (called CoolStar 150s) are among the brightest such bulbs available, their output comparable to that of a 500-watt tungsten bulb. The Dual Spectrum kit includes a Starlite QL head with a swiveling light stand adapter one 5600K CoolStar 150 bulb, with carrying case a 1000-watt quartz-halogen tungsten bulb and a midsized softbox, lightstand, and carrying case. About 800.

De Photography

Ultra-compact and lightweight, it zooms 10.7X to a super-telephoto 465mm equivalent. Advanced VC (Vibration Compensation) optimizes its power, canceling out shake in any direction Cutting-edge optical design delivers outstanding image quality The result Spectacular real-world performance in the Tamron tradition of innovation and excellence


The importance of creating in this field is obvious, but more than anywhere else it must be exercised with a view to consistency since our objective is that the product should be immediately recognizable and associated with an absolute, possibly unique, identity. In my experience, the most successful advertising campaigns are those resulting from a very close collaboration between designers, photographers, and those such as stylists who, from an external perspective can add to this a story, an element of conceived reality.

Why This Book

Tens of thousands of people want to become fashion photographers. There are even TV shows about them. But the field is just not practical for most people. It is extremely competitive, with unrealistic career demands for most individuals. You have to be willing to travel a lot, live in a big city, work odd hours, and often put up with a lot of stress. The concepts of fashion photography, however, are applicable to any portrait or wedding photographer. That's where this book comes in. Other books instruct people on how to become fashion photographers, including getting established in the industry or working with models. This book introduces you to the concepts of fashion photography and shows you how to put these concepts to work in your wedding and portrait photography. This book is practical and geared at making you money. It doesn't just focus on the career path of a fashion photographer or the creative process. It covers everything from fashion poses to essential fashion lighting...

Bourdins Influence

Bourdin was also one of only a handful of photographers who had almost complete creative freedom within the field of editorial and advertising fashion photography. In both realms Bourdin was a technical virtuoso. His brilliance in producing a wide range of ideas with a continually fresh vision was equaled by his mastery of technique and execution. His background as a painter influenced his approach, particularly the way he built his compositions. Each shape and color was painstakingly and thoughtfully composed to contribute to the whole.

Beginnings at Vogue

By 1942, having spent a year painting in Mexico, Penn recognized that his future lay elsewhere. In 1943 Liberman hired him as a creative assistant in the art department of Vogue. Penn found Vogue's photographers mostly ambivalent about his ideas for the magazine's cover artwork and instead put them into practice himself. His first Vogue cover, a still life composition of accessories, was published in October 1943. Over the next sixty years he photographed nearly 170 more. Shortly after his 1943 debut, he embarked on the photography of clothes. He followed this with a short-lived but inventive series, Portraits with Symbols, a stylish fusion of still life and portraiture in which well-known figures posed with objects that evoked aspects of their personalities.

Two Bright Lights

There has been a lot of excitement around Two Bright Lights (http home.php), an image sharing social network for wedding photographers and wedding vendors. This site provides a way for you to share your images with vendors at the weddings you have photographed, thus helping to increase your bookings via vendor referral and to get your gorgeous images in front of more potential clients. Furthermore, this Web site offers a quick and easy way to submit your images to a variety of wedding publications and blogs to increase your chances for publication and exposure. The more publications you have, the more prestige and exposure you attract and the more money you make. Photographers can upload their images and connect with vendors they've worked with in the past. Like any social network, you can easily connect with colleagues. Vendors log in to the site to access images for all photographers and weddings they have worked on. If vendors choose to use photographer images,...


This type of page is more appropriate for a fashion photographer, particularly a person who does not actually have his own studio. Although an extremely well-established and famous photographer may have a visual artist page, it is also appropriate for beginning photographers just establishing their business (and may not have a particular location or geographic region established).


Many artists specialize in creating unique items as art or as props. I have found prop makers through Craigslist and by searching online. Also, if you have a friend who is an artist (particularly one who likes 3D art and sculpture), you may be able to hire him to create the perfect prop. I regularly had one of my photo assistants, who was an artist, create props for me, from wreaths of flowers to unusual headpieces. Another place to find artists is on deviantART is a social network for artists, whether painters, photographers, sculptors, or computer artists. I have borrowed or commissioned props from artists who have created incredible surreal and eye-catching pieces.

Mm 28 Lens

The image in Figure 5.8 was photographed with the 16-35mm 2.8 lens. When using a wide angle lens, you often set the subject as an element within a larger scene. Wide angle lenses are used in fashion photography when the model is an element within a larger scene. Wide angle lenses are used in fashion photography when the model is an element within a larger scene.


Hair Stylist Hourly Rate

Just as I do for lighting and other aspects of photography, I tear pages from a magazine when I see hair and makeup I might want to use in the future. Furthermore, when looking at the work of other photographers or of models online, I keep a folder on my desktop called Hair and Makeup where I save any inspirational looks. You can find hair and makeup artists on sites like,, and has a wealth of information, including links to hair stylists and makeup artists, links to many fashion magazines, and links to other photographers.

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