Radio Advertising Guide
When you think of mail order, you probably think in terms of advertising in the magazines and newspapers, possibly even direct mail. These are the standard and accepted advertising forms of getting orders by mail.
What do you get for your involvement You get your name mentioned repeatedly on the radio, and your business becomes associated with high-fashion photography. Furthermore, radio advertising is extremely costly, and you'll get a great deal of radio airtime promotion for free. Finally, if this project becomes a big enough phenomenon, local TV stations and newspapers will cover the event, thus getting you even more exposure.