Other Ways of Shopping

Alongside these sites of consumption, secondhand clothing continued to be an important part of shopping practices. Its retail venues shifted format and location within shopping networks over time, and were historically associated with a succession of different immigrant communities, working from street markets. From the latter part of the twentieth century, buying secondhand has flourished within the charity shop, retro-clothing specialists, market stalls, and flea markets.

However, shopping has not exclusively been tied to physically located retail sites. Mail order allowed shopping to take place from the home. Sears, Roebuck and Co. spearheaded mail order in the United States, with companies such as Freemans and Kays important in the United Kingdom.

It proved consistently popular throughout the nineteenth and twentieth centuries, often linked to credit schemes and to companies with associated retail outlets, such as the United Kingdom's "Next Directory." From the end of the twentieth century, the potential of mailorder shopping expanded exponentially with the arrival of Internet shopping, potentially posing a more serious challenge to the future viability of the traditional shop, although retail clothing stores has been less seriously affected than other sectors.

There has been an unwillingness to study shopping cultures, which were not essentially novel, however, a more integrated understanding of shopping can be gained by studying the established and declining models alongside new ones. This approach better reflects the landscape of different shops, configured in particular ways within a single main street, a shopping route, or an individual's shopping trip. It also relates more closely to the clothing bought by shoppers; within a single wardrobe a chain-store shirt hangs next to a secondhand jacket quite unproblematically, although their owner remains aware of the provenance of each.

See also Boutique; Department Store; Mannequins; Window



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Bronwen Edwards

SHROUD The word "shroud" originated in fourteenth century England to describe the clothing used to dress or wrap a corpse prior to burial, derived from older words scrud meaning garment and screade—a piece or strip of fabric. It has since become widely used to refer to garments or coverings specifically made to dress the dead body prior to its final disposal, whether by burial or cremation. Its form generally ranges from a length of cloth to basic loose-fitting purpose-made garments. Although the word shroud can be traced back to a specific place in history, it should not be regarded as the point when burial clothing for the corpse first became used. Contemporary descriptions, archaeological accounts, and artistic depictions occasionally provide evidence of shrouds from earlier periods of history and other cultures, although examples of actual garments rarely survive intact, usually decaying along with the body they were used to dress. An early reference to shrouding can be found in biblical accounts—the New Testament describes Jesus' body wrapped in a linen sheet for burial.

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100 Fashion Tips

100 Fashion Tips

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