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Check out these $800 Evisu Jeans. Do you think there's a reason why the pockets have a bright silver company logo on them? Um yeah...that's because people who wear these jeans want everyone around to know they have the money to spend $800 on one pair of jeans.

Like any other limit-pushing strategy, most people aren't going to get it. Chances are you've never even heard of Evisu jeans. It's all about impressing the elite group of people that has heard of it.

Am i suggesting you go out and spend $800 on jeans? Not necessarily. If you have the money and want to make this kind of an impact, I see nothing wrong with it. Just be aware of what kind of impact you're making.

If you're not going this route, you should be able to understand why it works and what sorts of details are needed to create this look.

I've found that this "label whore" strategy is common in (but not limited to) Europe and people who are new to America. In New York there are Russian and Greek club nights where many of the men employ this strategy and get good results from it.

More Americanized "old money" scenes rarely opt for this look. They opt for understated clothing most of the time.

This brings up the question, how much money should you be spending on clothing?

It depends what kind of an impact you want to have. If you apply your creativity and the ideas in this book, you can create a style that has sexual impact, social impact, and visual impact for very little money. In 2005, I spent under $400 on clothes (including shoes) and I had a look that got me all the women I could handle. I was doing a rock star stereotype. I was buying clothes in thrift stores and on eBay.

On the other hand, there are looks which absolutely require you to spend lots of money. You'll never be able to look like a "label whore" and keep costs down. If you don't have a lot of money to spend on clothes, don't opt for this look.

100 Fashion Tips

100 Fashion Tips

One of the most important things you need to take note of about becoming fashionable is to get fitter. Therefore, if you are carrying some extra pounds, then you should lose some of it soon. You can do it through dieting, working out, or a good combination of both. Find more fashion tips like this one within this guide.

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