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ncient Egyptians took great care with their bodies, from the way they dressed to the ornaments that they wore. The many ways that Egyptians decorated their bodies reveal their fascination with appearances. Caring for the skin was very important, especially to wealthy people. Egyptians washed their bodies often using fairly harsh soaps that stripped oils from the skin. To soften their skin they used a variety of ointments and creams. These might contain scents to perfume their bodies. The Egyptian climate was very hot, and many Egyptians shaved their heads and their facial hair. Presenting a smooth, almost polished body surface was considered a sign of high status. Historians believe that the Egyptians may have invented some of the world's first grooming products, from deodorants to toothpaste, in order to improve their smell and appearance.
That the seasonal sale is a visual phenomenon with roots in the past is examined only by means of text and not a historiography of images. Since this book deals with the nature of the seasonal sale and not with its visual history, historical examples of seasonal sale windows were only taken into account as long as they were textual.217 It is further assumed that the images seen today are related to older generations of images dating back to ancient times. Panovsky termed the transformation of ancient prototypes pseudomorphosis 218 He explains this term through the example of the ancient mythological figure Chronos who figures as logo for the Bowery Savings Bank.219 Warburg provides yet another example of mythical figures resurrected in consumer culture through an advertisement for soaps.220 He uses a collection of images of art works to develop his arguments on the conscious and unconscious use of ancient themes in art.221 While the above two examples illustrate the idea of the...
Also in 1911 Poiret inaugurated a perfume concern, naming it after another daughter, Rosine, and locating it at the same address as Martine. Poiret's visionary aesthetic was perfectly suited to the world of scents and he was involved in every aspect of the bottle design, packaging, and advertising, including the Rosine advertising fans. He was also interested in new developments of synthetic scents and in expanding the idea of what is a fragrance by adding lotions, cosmetics, and soaps. Fellow couturiers like Babani, the Callot Soeurs, Chanel, and Pa-tou were among the first to follow suit thanks to Poiret, perfumes continue to be an integral part of the image (and business) of a fashion house.
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