John Anthony Gianantonio Iorio

B. 1938

Birthplace: New York City, New York

Awards: Coty American Fashion Critics' Award, 1972, 1976

Anthony, a native New Yorker, attended the Academia d'Arte in Rome for one year and the Fashion Institute of Technology in New York City for two years. He spent twelve years designing suits and coats for other companies including Adolph Zelinka and Devonbrook, where he designed low-priced sportswear. After Adolph Zelinka disbanded, Anthony formed his own company in 1971. He and his business partner, Robert Levine, wanted to offer fashionable clothing at moderate prices.

Working with a limited and subdued color palette, Anthony created tailored designs that epitomized the 1970s. He was known for his slim silhouettes which ended in slightly flared skirts and trousers. He coupled this slender shape with natural fabrics, earning him the title "the minimalist of American fashion" (O'hara, 101). In addition to his gaucho suits and blazer suits, he created separates with similar silhouettes.

Anthony designed ready-to-wear and petite lines. Also, he licensed his name to lines of menswear, shirts, neckwear, sweaters, and rainwear. Joan and David produced a line of shoes for him, and Jan Originals created his furs.

During the 1980s, Anthony shifted his focus. He began using opulent materials such as fur, silk embroidery, and beaded geometric patterns. In 1984 he left the business, but two years later he opened an atelier to focus more closely on his clients. Although the collections were small, about thirty pieces, Anthony attracted many clients who were interested in made-to-measure clothes. See also: Joan and David.

Was this article helpful?

0 0
Farout Fashion

Farout Fashion

Get All The Support And Guidance You Need To Be A Success At Far out Fashion. This Book Is One Of The Most Valuable Resources In The World When It Comes To A Look at the Latest Craziest Fashion Fads.

Get My Free Ebook

Post a comment