References

Cole, Patrick. "FUBU's Ultra-hip Clothing Hops from Niche to Mainstream." Chicago Tribune (June 20, 1999): 5. Hunter, Karen. "FUBU Challenges Rivals in Urban Apparel Industry." Knight-

Ridder/Tribune Business News (November 11, 1996): 8, 9. Perez, Anabelle. "Urban Development." Sporting Goods Business 30 (June 23, 1997): 35-40.

Romero, Elena. "FUBU Gets Ball Rolling with NBA License." Daily News Record (January 25, 1999): 14.

--. "FUBU Licenses P-VH." Daily News Record (August 13, 1999): 33.

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